Yongo Pal Mobile Integration Plan

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  • YongoPal is premium online English conversation practice service. Target customers are Korean students who want to learn English conversations and US Ivy League University students who to teach English conversation.
  • Yongo Pal Mobile Integration Plan

    1. 1. Mobile Integration Plan<br /><ul><li>MCDM Mobile Communication & Technology
    2. 2. By Xiaoqi Ye, March. 9th, 2010</li></li></ul><li>Index<br />Intro<br />None Mobile Media Channel<br />Mobile Media Channel<br />Challenges<br />Success measurement<br />Mobile Media Channel<br />Mobile Community<br />Mobile Apps:<br />Mobile Classroom<br />Mobile Dictionary<br />Mobile Calendar<br />Mobile Giving Campaign<br />
    3. 3. Intro<br />
    4. 4. Existing Marketing – None Mobile Channel<br />Website ; Facebook; Blog<br />University campus news paper<br />
    5. 5. Mobile Media Channel<br />
    6. 6. Mobile Media Channel<br />Mobile Community Group <br />Form the community during registration<br />To keep each tutor/student engaged in the group<br />News Text messages to community: star tutor of this week<br />Recruiting news text message<br />Text messages for teaching/learning tips<br />
    7. 7. Mobile Media Channel - continued<br />Mobile Applications:<br />Mobile Classroom<br />Mobile Calendar<br />Mobile Dictionary<br />Mobile Giving Campaign<br />
    8. 8. Challenges<br />International Mobile Connections<br />cross carriers, cross providers<br />Profit business model on mobile platform<br />
    9. 9. Success Measurement<br />Percentage of conversation sessions complete through Mobile Classroom<br />Size of the Mobile community group<br />
    10. 10. Questions<br />

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