Yongo Pal Mobile Integration Plan
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Yongo Pal Mobile Integration Plan

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  • YongoPal is premium online English conversation practice service. Target customers are Korean students who want to learn English conversations and US Ivy League University students who to teach English conversation.

Yongo Pal Mobile Integration Plan Presentation Transcript

  • 1. Mobile Integration Plan
    • MCDM Mobile Communication & Technology
    • 2. By Xiaoqi Ye, March. 9th, 2010
  • Index
    Intro
    None Mobile Media Channel
    Mobile Media Channel
    Challenges
    Success measurement
    Mobile Media Channel
    Mobile Community
    Mobile Apps:
    Mobile Classroom
    Mobile Dictionary
    Mobile Calendar
    Mobile Giving Campaign
  • 3. Intro
  • 4. Existing Marketing – None Mobile Channel
    Website ; Facebook; Blog
    University campus news paper
  • 5. Mobile Media Channel
  • 6. Mobile Media Channel
    Mobile Community Group
    Form the community during registration
    To keep each tutor/student engaged in the group
    News Text messages to community: star tutor of this week
    Recruiting news text message
    Text messages for teaching/learning tips
  • 7. Mobile Media Channel - continued
    Mobile Applications:
    Mobile Classroom
    Mobile Calendar
    Mobile Dictionary
    Mobile Giving Campaign
  • 8. Challenges
    International Mobile Connections
    cross carriers, cross providers
    Profit business model on mobile platform
  • 9. Success Measurement
    Percentage of conversation sessions complete through Mobile Classroom
    Size of the Mobile community group
  • 10. Questions