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Why Say Yes
Why Say Yes
Why Say Yes
Why Say Yes
Why Say Yes
Why Say Yes
Why Say Yes
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Why Say Yes

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  • Transcript

    • 1. Why Say YES to High Tech Consumer adoption of mobile TV: Examining psychological flow and medianext term content. Computers in Human Behavior
    • 2. What do you want?
      • Think of one feature that you really want on your cell phone.
      • Why?
      PU PEOU Intention to use
    • 3. Agenda
      • Intro the article: Consumer adoption of mobile TV
      • The theory from this article – extended TAM
      • Apply the learning in our daily life
    • 4. Technology Adapt Method
      • Consumer adoption of mobile TV
      • By Yoonhyuk Jung, Begon Perez-Mira and Sonja Wiley-Patton Department of Information Systems and Decision Sciences, Louisiana State University, 3194 Patrick F. Taylor Hall, Baton Rouge, LA 70803-6312, United States, available online 25 September 2008.
      • Research Scope
      • Done in Korea Mobile market. Collect about over 200 survey
    • 5. TAM (Technology Acceptance Method)
    • 6. TAM come from the research
    • 7. So?
      • TMA; Extended TMA from this research
      • How does this help our daily life?

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