Why Say Yes

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  • Why Say Yes

    1. 1. Why Say YES to High Tech Consumer adoption of mobile TV: Examining psychological flow and medianext term content. Computers in Human Behavior
    2. 2. What do you want? <ul><li>Think of one feature that you really want on your cell phone. </li></ul><ul><li>Why? </li></ul>PU PEOU Intention to use
    3. 3. Agenda <ul><li>Intro the article: Consumer adoption of mobile TV </li></ul><ul><li>The theory from this article – extended TAM </li></ul><ul><li>Apply the learning in our daily life </li></ul>
    4. 4. Technology Adapt Method <ul><li>Consumer adoption of mobile TV </li></ul><ul><li>By Yoonhyuk Jung, Begon Perez-Mira and Sonja Wiley-Patton Department of Information Systems and Decision Sciences, Louisiana State University, 3194 Patrick F. Taylor Hall, Baton Rouge, LA 70803-6312, United States, available online 25 September 2008. </li></ul><ul><li>Research Scope </li></ul><ul><li>Done in Korea Mobile market. Collect about over 200 survey </li></ul>
    5. 5. TAM (Technology Acceptance Method)
    6. 6. TAM come from the research
    7. 7. So? <ul><li>TMA; Extended TMA from this research </li></ul><ul><li>How does this help our daily life? </li></ul>

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