Smart toilet in france_euromed management
Upcoming SlideShare
Loading in...5
×
 

Smart toilet in france_euromed management

on

  • 418 views

 

Statistics

Views

Total Views
418
Views on SlideShare
418
Embed Views
0

Actions

Likes
0
Downloads
1
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Smart toilet in france_euromed management Smart toilet in france_euromed management Presentation Transcript

  • Introducing smart toilet in France
  • First step:Introduce it as a luxury good
  • Innovators: • Interested in new technology and science, or • Like luxury goods to highlight status, or • Enjoy having new experience, or • all of the above. They all must have much money to purchase the smart toilets, and pay for the installation and also be able to keep the high maintenance of the products. Early adopters: • Fancy establishments that are seeking to impress and fulfill their clients needs, such as:
  • The ChasmInnovators: Early adopters:Interested in Fancy Early Majority:Technology and establishmentsscience, or that that are seeking to How ca a fancy smartlike luxury goods, impress and fulfill toilet get into Frenchor Enjoy having their clientsnew experiences, people houses? need’s, such asor all of the restaurants andabove. hotels.
  • What is a chasm?Between the early adopters of the product and the early majorityVisionaries and pragmatists have very different expectations• Visionaries have no respect for pragmatists experience• Visionaries pay little attention to infrastructure, pragmatists are the opposite• Visionaries like disruption, pragmatists dont
  • How to cross the chasm?• choosing a target market• understanding the whole product concept• positioning the product• building a marketing strategy• choosing the most appropriate distribution channel and pricing
  • Product innovationInnovation in the product in order to achieve the following:• Easier and cheaper installation.• use as much water as the regular toilets.• Not high maintenance.• Doesn’t consume a lot of power.• Less futures in order to make a difference with luxury toilets.• Do not use paper, save the trees!!
  • Marketing innovationPromotion:Target the household which are the main consumersfor housewares.Offer a demonstration of the intelligent toilets inpublic places.Use the mean of lease to sell.
  • Thank you! Laura Veronica Escobar Rossi Hiti Didier Xiaoqing WANG Dan Liu Alok Nigam