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Forrester Research presentation at paidContent 2010

by Business Development at Yahoo, Inc. on Feb 19, 2010

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James McQuivey, VP & Principal Analyst at Forrester Research, "Why Consumers Want to Pay for Access to Content," presentation at ContentNext Media's paidContent 2010 Conference, February 19, 2010 at ...

James McQuivey, VP & Principal Analyst at Forrester Research, "Why Consumers Want to Pay for Access to Content," presentation at ContentNext Media's paidContent 2010 Conference, February 19, 2010 at TheTimesCenter in New York City.

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14 of 4 previous next Post a comment

  • zmsharon zmsharon good 3 years ago
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  • RonMIlan RonMIlan Thought provoking. The observation appears to be that Access replaces Content as King.
    However, this is equivalent to paying to ride on a bus regardless of the direction. Content does determine which accesses we would pay.
    The other observation that whoever controls access controls the distribution of payment in a value chain. I suspect this is only true where there are numerous content providers, as opposed to an oligopoly.

    Thanks for shariing.
    4 years ago
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  • Sandvand John Einar Sandvand, Editor at Media Norway Digital Very interesting. It underscores that willingness to pay is connected to much more than the content itself.

    Here is a blog post I have written about the same topic, in which I offer five uniqueness attributes for willingness to pay for digital content:

    http://www.betatales.com/2010/01/17/five-ways-to-build-unique-value-for-paid-digital-content/
    4 years ago
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  • guest2dd6c9c guest2dd6c9c Good summary of marketplace
    4 years ago
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Forrester Research presentation at paidContent 2010 Forrester Research presentation at paidContent 2010 Presentation Transcript