Grasping Social Patterns

Slide 1: Grasping Social Patterns and social antipatterns (or antisocial patterns?) Christian Crumlish Yahoo! Design Pattern Library Yahoo! Developer Network Ignite! SF, April 22, 2008

Slide 2: Social Antipatterns

Slide 3: Don’t break email! don’t: do:

Slide 4: “Hello?” “Is that you, Mr. Gilbert?” “Hello?” Social media is always awkward when it’s new

Slide 5: a social moment? http://flickr.com/photos/dhb ress/87105370/ ubiquity

Slide 6: Permission-based stalking

Slide 7: Oh hai! Will u be my frend (y/n)?

Slide 8: laughingsquid tweeted: dear cryptic username, I would have a much better chance of recognizing you if your friend request lited your name…

Slide 9: @mediajunkie I hate that I need to spam my friends with adds/invites each time I join a new service. Painful bar to entry, often too tall.

Slide 10: Teach a man to be phished

Slide 11: Friends you may know / power-law

Slide 12: fimoculous tweeted: The “people you should know” list on Facebook is actually a list of people your hate.”

Slide 13: Portable social networks? • Do let me take my network with me wherever I go. • Don’t make me reassert everything each time I go somewhere new

Slide 14: Personal social networks? • Beware the unintended consequences that come from removing data from originating context! • Also, can we start saying “personal social networks”? (same initials, yay!)

Slide 15: Auto-faux-pas • notification of rejection • unsubbing / delinking – or caught by the re-follow • relationship status changed to “it’s complicated” – I tried doing this on Facebook so I could capture a funny screenshot for this slide and my wife was not amused

Slide 16: “Talk amongst yourselves. I’ll give you a topic: ‘Open Social is neither open nor social.’ Discuss.” “Talk amongst yourselves. I’ll give you a topic: ‘OpenSocial is neither open nor social.’ Discuss.”

Slide 17: Open social architecture • Enable interop – vs. antipattern: lock-in • Open APIs – expose your hooks • Honest broker – “fire eagle is “middlewhere”* Photo by Tal Bright: http://www.flickr.com/photos/bright/199521322 *coinage by Leonard Lin, via twitter

Slide 18: Open social architecture • Provide utility – enable others to plug in • Build on existing practices – semantics and microformats, conventions such as rss, standards • Don’t try to own everything Photo by Tal Bright: http://www.flickr.com/photos/bright/199521322

Slide 19: “social” design, guerilla usability. Live inside your social apps, design them from the inside out.

Slide 20: Thank You! Christian Crumlish design.yahoo.com