Grasping Social Patterns

Grasping Social Patterns and social antipatterns ( or antisocial patterns ?) Christian Crumlish Yahoo! Design Pattern Library Yahoo! Developer Network Ignite! SF, April 22, 2008

Social Antipatterns

Don’t break email! don’t: do:

Social media is always awkward when it’s new “ Hello?” “ Is that you, Mr. Gilbert?” “ Hello?”

http://flickr.com/photos/dhbress/87105370/ ubiquity a social moment?

Permission-based stalking

Oh hai! Will u be my frend (y/n)?

laughingsquid tweeted: dear cryptic username, I would have a much better chance of recognizing you if your friend request lited your name…

natekoechley tweeted: @mediajunkie I hate that I need to spam my friends with adds/invites each time I join a new service. Painful bar to entry, often too tall.

Teach a man to be phished

Friends you may know / power-law

fimoculous tweeted: The “people you should know” list on Facebook is actually a list of people your hate.”

Portable social networks?
Do let me take my network with me wherever I go.
Don’t make me reassert everything each time I go somewhere new

Personal social networks?
Beware the unintended consequences that come from removing data from originating context!
Also , can we start saying “personal social networks”? (same initials, yay!)

Auto-faux-pas
notification of rejection
unsubbing / delinking
or caught by the re-follow
relationship status changed to “it’s complicated”
I tried doing this on Facebook so I could capture a funny screenshot for this slide and my wife was not amused

“ Talk amongst yourselves. I’ll give you a topic: ‘Open Social is neither open nor social.’ Discuss.” “ Talk amongst yourselves. I’ll give you a topic: ‘OpenSocial is neither open nor social.’ Discuss.”

Open social architecture
Enable interop
vs. antipattern: lock-in
Open APIs
expose your hooks
Honest broker
“ fire eagle is “middlewhere”*
Photo by Tal Bright: http://www.flickr.com/photos/bright/199521322 * coinage by Leonard Lin, via twitter

Open social architecture
Provide utility
enable others to plug in
Build on existing practices
semantics and microformats, conventions such as rss, standards
Don’t try to own everything
Photo by Tal Bright: http://www.flickr.com/photos/bright/199521322

“social” design, guerilla usability. Live inside your social apps, design them from the inside out.

Thank You!
Christian Crumlish
design.yahoo.com

http://radar.oreilly.com	291
http://xianlandia.com	255
http://developer.yahoo.net	118
http://developer.yahoo.com	28
http://mediajunkie.com	11
http://x-pollen.com	7
http://www.slideshare.net	5
http://radiofreeblogistan.com	4
http://radar.oreilly.com.cn	3
http://jajajalog.256colores.com	3
http://translate.googleusercontent.com	2
http://www.hanrss.com	2
http://sorekara20.blogspot.com	2
http://simpleandopen.blogspot.com	1
http://www.xianlandia.com	1
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http://migurski.net	1
http://portalesdeinformacion.grouphub.com	1
http://xss.yandex.net	1
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Grasping Social Patterns

by Christian Crumlish

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