Description of topic/overview
Description of hardware/software involved
Examples- companies & people involved
What it means to be working for a web 2.0
Impact web 2.0 has on students/citizens
Our view on web 2.0
WHAT IS WEB 2.0?
Not a definite something
Second generation of web development and design.
Web 2.0 “refers to the use of the internet for interpersonal content sharing and
online service delivery.”
Features: aids communication, secures information sharing, interoperability, and
1. Interpersonal Computing
-Involves person-to person interactions (P2P)
-Its aspects are most commonly associated with the development of wikis,
blogs, social networking sites, and viral video sites.
2. Web Services
-Improves quality of interconnections between different web resources
3. Software as a Service
-Offers online services to people
Used in healthcare
Keyboard AOL Instant
Printer Internet Explorer
Social networking Webcam Mozilla Firefox
Blogs, MySpace, Facebook, USB Adobe Photoshop
Twitter RAM Windows XP
Important advance in social HyperCam
Governments (Israeli) have
their own pages across Web
EXAMPLES OF WEB 2.0/PEOPLE INVOLVED
CEO of facebook
CEO of wikipedia
CEO of google
CEO of youtube
-Should Mark Zuckerberg have taken the 1 billion dollar offer from
WEB 2.0 BY EXAMPLE
Web 1.0 Web 2.0
DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
personal websites --> Blogging
systems --> Wikis
loves IT101?! Suzy Smith
How To: Create a Facebook account!
All you need is a valid email address!
• A social networking site
• Mission: “to give people the power to share
and make the world more open and
Millions of people use Facebook everyday to
keep up with friends, upload an unlimited
number of photos, share links and videos, and
learn more about the people they meet.
How to protect yourself on Facebook
using the Settings options.
•Manage password and emails
associated with account.
•Choose who can see your profile
and personal information
•Manage who can search for you
•Control the information that is
posted on NewsFeed
•Control what information is
available to applications you
use on Facebook.
Publish something on Wikipedia!
• “Wikipedia policy, which requires that articles
and information be verifiable, avoid being
original research, not violate copyright, and be
written from a neutral point of
view is not negotiable, and
cannot be superseded by any
other guidelines or by editors’
• don’t need to create an account to add
• Need to have reliable sources
How To: Upload a video to YouTube
• Create an account or sign in.
• Click the button on the top right-hand side of the
• Choose a video file. (.AVI , .3GP, .MOV, .MP4, .MPEG or .MPG, .FLV, .SWF)
• Click “upload video”
• Enter the details required, the title of the video, the description of
the video, what category the video should be in and the tags.
• Hit 'Save' button and your title, description, etc. will be saved when
your video has completed uploading!
a free web-based service that would allow people to
watch and share their videos.
more than 70 million videos being viewed daily
Harms of Web 2.0
• What you post may re-
surface in the future.
• Threatening to jobs
• History saved to IP
WHAT IT MEANS TO WORK FOR A WEB
2.0 COMPANY- GOOGLE FOR EXAMPLE
“At Google, we know that every employee has something important to say, and
that every employee is integral to our success. We provide individually-tailored
compensation packages that can be comprised of competitive salary, bonus, and
equity components, along with the opportunity to earn further financial bonuses
An engineer’s Life at Google:
*Our mission – to organize the world’s information and make it universally
accessible and useful – requires exceptional thinking and technical expertise.
*We work in small teams to promote spontaneity, creativity and speed.
*We listen to every idea, on the theory that any Googler can come up with the next
*We provide the resources to turn great ideas into reality. We offer our engineers
“20-percent time” so that they’re free to work on what they’re really passionate
about. Google Suggest, AdSense for Content and Orkut are among the many
products of this perk.
Made companies pay to push bad reviews to bottom of page
A few bad posts can ruin a company’s business
Can we trust review sights anymore?
Change in Terms of Service
“We can do whatever we want with your information forever”
Archive student’s paper’s- potential for copyright
Social networking profiles/descriptions can be false/bogus
Do companies have a right to inspect your Facebook
quot;People are buying into this hype and
throwing together ideas for Web
applications, but they are not thinking about
security, and they are not realizing how
badly they are exposing their users.quot; – Billy
Hoffman, SPI Dynamics
Web 2.0 sites more interactive than web
Viruses, Worms, Spyware
Most Web 2.0 sites “trusted” by URL filtering- won’t
be blocked even if they potentially have malicious
Not blocked by enterprises
Can lead to many issues
HOW TO PROTECT YOURSELF
Adopt multi-layer approach
Install appliance that performs real-time code inspection
of traffic flowing in/out of network
Don’t click links to sites that look unfamiliar
Use multiple techniques
Behavioral analysis, anti-virus signatures, network intelligence
OUR VIEWS ON WEB 2.0
in allowing you to connect with
people all over the world.
Has hundreds of valuable features.
Usefulin many ways as long as you’re
careful about what you post on it and
how you use it.