Proposal project

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Proposal project

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Proposal project

  1. 1. Proposal Project:Invest Analysis of OrganicWalnut Juice for Shangri-La Hotel Yangmo Hui Management 306
  2. 2. General Situation of Chinese Beverage MarketMarket Share for All Kinds of Beverages: Carbonated beverage Bottled drinking water Fruit and Vegetable juice Tea drinks Protein beverages Others
  3. 3. Market ProspectAccording to market research firm Euromonitor International:Consumption of nonalcoholic beverages rose82.5% between 2002 and 2007 in ChinaForecast to increase another 55% through 2012
  4. 4. Market PotentialThe market share of juice rises andcarbonated acid drink goes downMore and more consumers areconscious of the importance ofhealthy lifeThe annual growth of healthybeverage has reached 36% from2005 to 2009
  5. 5. Our Product: Walnut JuiceA healthy vegetableprotein juiceWe have rich walnutresourcesDifferent tastes
  6. 6. Advantages of Walnut JuiceWalnut Juice is rich in vegetable protein and othernutrient elementsHelpful to improve cerebral circulation raise hair andmoisten skinIts low sugar and low heat make it a really healthybeverage
  7. 7. Potential Risks of Our Business Walnut output may be affected by bad climate National policy changes The competition from other competitors The producing base is in Yunnan province, so the transportation cost would be more than others
  8. 8. Why cooperate with Shangri-La Hotel?We choose the upscale marketas our objective marketIt is the biggest luxury hotelgroup in Asia areaWe need long-term stablecooperation
  9. 9. Details of CooperationEvangelizing the ProductWays of deliveryPriceProduct design improvementsOthers
  10. 10. ConclusionThe development prospect of walnutjuice has a strong outlook and we hope we have a good cooperation with Shangri-La Hotel

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