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Proposal for the classification and categorization of methods and tools of competitive Intelligence for innovation in SMEs

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Knowledge Management and Competitive Intelligence in SMEs

Knowledge Management and Competitive Intelligence in SMEs

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  • 1. DOCTORAT EN PROJECTES DINNOVACIÓ TECNOLÒGICA EN LENGINYERIA DE PRODUCTE I PROCÉS Proposal for the Classification and Categorization of Methods and Tools of Competitive Intelligence for Innovation in SMEs Authors: Xavier Gallardo, Joaquim Lloveras Date: May 2011PROPOSAL FOR THE CLASSIFICATION AND CATEGORIZATION OF METHODS AND TOOLS OF COMPETITIVE INTELLIGENCE FOR INNOVATION IN SMEs
  • 2. DOCTORAT EN PROJECTES DINNOVACIÓ TECNOLÒGICA EN LENGINYERIA DE PRODUCTE I PROCÉS BACKGROUND o Competitivity, complexity and Innovation in SMEs  highly competitive environment  Innovation as an strategic tool for the competitiveness of the companies. Raymond, L; Croteau A.M (2009) Manufacturing Strategy and Business in Medium Sized Enterprises: Perfomance Effects of Strategic Alignment  The need o use of Competitive Intelligence  Technologic Innovation. Acs, Z.J; Atudretsch D.B (1990), Innovation and Small Firms  Focus on the key competences  SMEs: Complexity level and Business Success Gottfredson, M; Aspinall, K (2005), Innovation v.s Complexity. What is too much of a good thingPROPOSAL FOR THE CLASSIFICATION AND CATEGORIZATION OF METHODS AND TOOLS OF COMPETITIVE INTELLIGENCE FOR INNOVATION IN SMEs
  • 3. DOCTORAT EN PROJECTES DINNOVACIÓ TECNOLÒGICA EN LENGINYERIA DE PRODUCTE I PROCÉS BACKGROUND – RESEARCH PROPOSAL o Research questions Q1. "Are there methods of Technology Watch and Competitive Intelligence suitable to the needs and constraints of SMEs?"... .. " Are there models of Technology Watch and Competitive Intelligence tailored to the needs of innovation ...?” Q2. “Are there systems for measuring the efficiency of using the model in the organizational and operational areas? How such measurements can be made?. " o Initial Assumptions H1. ""The existing models of CI represent an impact not affordable for SMEs in terms of the complexity associated process, and to the resources needed for its implementation and management.“ H2.“There would be no systems for measuring the efficiency of the use of CI in SMEs, which should be agile, lightweight and adaptable to the specific operational structure"PROPOSAL FOR THE CLASSIFICATION AND CATEGORIZATION OF METHODS AND TOOLS OF COMPETITIVE INTELLIGENCE FOR INNOVATION IN SMEs
  • 4. DOCTORAT EN PROJECTES DINNOVACIÓ TECNOLÒGICA EN LENGINYERIA DE PRODUCTE I PROCÉS STATE OF THE RESEARCH  Body of Knowledge – SCIP – Prescott (2011)  Economic Intelligence French System. (Industry and Commerce Chambers of France www.cci.fr)  Correlation between, Innovation, CI, and SMEs:  Innovation and SMEs. Acs (90), Fritsch (01), Audretsch (90), Gottfredson (05), Raymond (10), Simonen (08), Zahera (96)  Study of implantation of CI in different sectors cases. Bulinge (06), Dou (95), Herring (02), Larivet (10), Lesca (03), Prescott (99)  Proposals of models, techniques and CI facilitators factors in SMEs Brouard (06), Cubillo (96), Frion (09), González (09), Tanev (08)  Systems of evaluation and indicators models Cavaller (06), Fleisher (07), Herring (96), Rigby (01)PROPOSAL FOR THE CLASSIFICATION AND CATEGORIZATION OF METHODS AND TOOLS OF COMPETITIVE INTELLIGENCE FOR INNOVATION IN SMEs
  • 5. DOCTORAT EN PROJECTES DINNOVACIÓ TECNOLÒGICA EN LENGINYERIA DE PRODUCTE I PROCÉS STATE OF THE RESEARCH  Proposal for the Classification and Categorization of Methods and Tools of Competitive Intelligence for Innovation in SMEs I. Classification of CI tasks, techniques and processes: 7 Areas (CI holistic cycle ): 1. Defining intelligence requirements and needs. 2. Planning and organization of resources. 3. Selection of sources, searching and information gathering. 4. Processing and analysis of information. 5. Generation of intelligence scores. 6. Dissemination and protection of intelligence. 7. Feedback and evaluation of intelligence.PROPOSAL FOR THE CLASSIFICATION AND CATEGORIZATION OF METHODS AND TOOLS OF COMPETITIVE INTELLIGENCE FOR INNOVATION IN SMEs
  • 6. DOCTORAT EN PROJECTES DINNOVACIÓ TECNOLÒGICA EN LENGINYERIA DE PRODUCTE I PROCÉS STATE OF THE RESEARCH  Proposal for the Classification and Categorization of Methods and Tools of Competitive Intelligence for Innovation in SMEs II. Definition of key factors for CI and Innovation success in SMEs Based on:  Key elements for the Innovation management in SMEs. Dou (99) p.404  Measure the performance level of innovation in SMEs. Tanev (08) p.788  Drivers of the CI in organizations. González (09) p.53  Categories of CI needs in SMEs. Tanev (08) p.789  ….PROPOSAL FOR THE CLASSIFICATION AND CATEGORIZATION OF METHODS AND TOOLS OF COMPETITIVE INTELLIGENCE FOR INNOVATION IN SMEs
  • 7. DOCTORAT EN PROJECTES DINNOVACIÓ TECNOLÒGICA EN LENGINYERIA DE PRODUCTE I PROCÉS STATE OF THE RESEARCH  Proposal for the Classification and Categorization of Methods and Tools of Competitive Intelligence for Innovation in SMEs III. Classification and Categorization of methods, tools and processes of Competitive Intelligence for Innovation in SMEs  Individual for each area  Interconnected between areas..  FAROUT© Approach Fleisher (07) .  Future orientation  Accurate  Resource-efficient  Objective.  Useful  TimelyPROPOSAL FOR THE CLASSIFICATION AND CATEGORIZATION OF METHODS AND TOOLS OF COMPETITIVE INTELLIGENCE FOR INNOVATION IN SMEs
  • 8. DOCTORAT EN PROJECTES DINNOVACIÓ TECNOLÒGICA EN LENGINYERIA DE PRODUCTE I PROCÉS STATE OF THE RESEARCH o Research strategy and methodology  Surveys  Case study.  SMEs association in Catalonia region (Spain) o Current Findings o S  Identified key factors for successful implementation of CI and innovation in SMEs (validating Fase II)  SMEs based on an innovation strategy should have CI mechanisms  The CI model to use in an SME is radically different than in a large company  CI are the tools that fit the constraints and characteristics of SMEs, and not vice versa.  Access to information and CI trough consortia of SMEsPROPOSAL FOR THE CLASSIFICATION AND CATEGORIZATION OF METHODS AND TOOLS OF COMPETITIVE INTELLIGENCE FOR INNOVATION IN SMEs
  • 9. DOCTORAT EN PROJECTES DINNOVACIÓ TECNOLÒGICA EN LENGINYERIA DE PRODUCTE I PROCÉS Thank you !!!PROPOSAL FOR THE CLASSIFICATION AND CATEGORIZATION OF METHODS AND TOOLS OF COMPETITIVE INTELLIGENCE FOR INNOVATION IN SMEs