H ARY
MOBILM
A
0T ERS AL
4 IV CI
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N SP
NEWS N° 22 - Mach 2008
Commercial Architecture I Concept Creation I Product Design I Visual Identity
Short break to Turin
Vecco pharmacy,
New introductions resolutely
Trends in counters modern architecture
Case file
A spectacular
layout design

Contents
3 Editorial
40 years of creation and innovation: the Coupechoux Group was founded in 1968
4 New introductions
Trends in counters
6 Case file
The Conde Lumiares pharmacy: a design scaling the heights
2
Directeur de la publication
8 Spotlight on etc.
Throughout Europe innovative designs from Mobil M
Patrice Coupechoux
Coordination / Rédaction
Corinne Muracciole
Création / Maquette
14 Somewhere near you
Mobil M’s latest work
Plus que les mots
Photos
Erik Brin
B. Olives
Alain Dereymaeker
16 Short break Italy
In Turin, the Vecco pharmacy has developed an avant-garde design
for personal well-being
Adriano Pecchio
www.pelutipelat.com
Vianney Saintenoy
Emmanuel Denort
Jean-Robert Spillemaecker
Julien Gazeau
Dépôt légal
1er trimestre 2008
18 Group News
• Partnerships, awards, sponsorships: Coupechoux Group news
Imprimerie : Val Production • Architecture and good cooking: the "Square du Champs de Mars”
Graphique / France restaurant in Nantes, France

Editorial
40 years of creation
and innovation
T The Coupechoux group was founded in 1968. Now, forty years on, the
same state of mind prevails – a company that continues to invest in creation
and innovation and will support you through the major changes of your
profession. Our company has developed at the same tempo as the pharmacy
business. Our speciality is not just the art of carrying through
projects with particular space constraints, but of thinking through
space in its entirety with 360° vision and expertise.
Forty years of creating and developing tools to produce sales spaces
that will bring together the consumer – ever more versatile and
demanding – and teams of professionals whose aim is to sell well
and give good advice. All this within targets of cost-effectiveness and
high quality. Our philosophy is to understand before we undertake,
to add value and to cultivate difference.
A customer benefit that we build together with the manager and his
staff. We ponder on the substance as well as the form, going far
beyond a mere face-lift or a meaningless prettification. Well thought
out spaces with strong added value, that is our challenge. If we stand
3
out from the crowd today, at home and abroad, it is because we chal-
lenge, day in and day out, the received wisdom that freezes thought
and creation. We observe one simple rule and apply it throughout
our staff: those who succeed are those who dare to be different.
And this is why we adopt an educational approach in our process of
innovation and creation.
Our magazine is meant as a showcase for our skills, but also as a
record of the daring of our clients who have had confidence in us
every day for forty years.
Thank you for your loyalty.
Patrice and Antoine Coupechoux

Nouveautés
Trends in
The
counter
Pure lines, light, and great
potential for customisation.
Its pure quadrangular shape
gives the MM1 counter a sense
of scientific rigour and clinical
cleanliness. This idea is reinforced by
the materials used: white resin,
painted metal and toughened glass.
The glass can be sandblasted and backlit
or transparent to show off the material
specially chosen for a project
(mineral, plant-based, technological etc.)
– a choice that is limited only by of the
imagination and what is feasible.
4

Nouveautés
counters : quality and personality
WHILE IT IS ESSENTIAL FOR SHELVING AND GONDOLAS TO BE FUNCTIONAL, THERE IS GREATER LEEWAY
FOR COUNTERS TO BE MORE CREATIVE.
T his freedom must help the
counter in its role to differen-
tiate and identify the dispensary.
This approach, seeking out
furniture with character, has led
Mobil M to develop its comple-
tely new collection of counters.
With ten models from the very The
simplest to the most elaborate
(three of which are shown in this counter
magazine), this collection com-
Solid resin for smoothness.
bines well-thought-out shapes
with clever use of materials. The broadly prism-shaped MM3 counter has
The behind the counter equip- a pure white resin covering giving it very great
ment is designed for intensive resistance to wear even on heavily used areas.
use with hardwearing all-metal The generously rounded corners are
sliding fittings that are very machined out of solid resin to give it a smooth
comfortable to use. I and comfortable surface.
The counter top is metal and the base can be
any of the 50 colours in the Mobil M 2008
colour chart. The MM3 counter can be
supplemented with side display shelving.
Available with double serving positions
with wide central display shelving.
5
The
Counter
Wavy lines and simplicity.
The sinuous outline gives the MM2
counter its elegance and an element of
surprise. The slightly off-centre front
lighting diffuses a halo of coloured
light. In either single-coloured or two-
tone versions (different horizontal and
vertical surfaces) the MM2 counter is
available in any of the 50 colours of the
Mobil M 2008 colour chart. Also availa-
ble with double serving positions.

Case File
Conde Lumiares pharmacy
6
A design scaling the heights
THE CAMERA DOES NOT LIE; THE LAYOUT OF THE creative design. Our architect
CONDE LUMIARES PHARMACY IS SPECTACULAR! thought up a system of suspen-
THE FORMER PREMISES HAD A FALSE CEILING OVER THE ded cylinders of different
ENTIRE SPACE, REDUCING THE VOLUME BY HALF. lengths (2, 3 and 4 metres),
which contrast with the central
THE OWNER, CRISTINA CERVERA, WANTED TO GIVE MORE
gondolas. This interplay
LIGHT, GET RID OF THE FEELING OF BEING SMOTHERED AND
between the upper and lower
HAVE MORE DISPLAY SPACE FROM THE STREET.
spaces gives the pharmacy its
AND WE PULLED IT OFF! own personality.
It is the 256 tubes which hang
from the openings in the ceiling
I t is now impossible to imagine
that this pharmacy ever had a
that, without a shadow of a
doubt, give this interior design
project its originality.
nightfall. Cristina Cervera didn’t
want a conventional pharmacy.
For the logo, our design studio
problem with space. The pharmacist says, “My custo- was inspired to produce a
The ceiling height has increased mers are agreeably surprised”. network of 9 circles united to
from two to five metres making A shop window made of a single form a cross.
it much more comfortable for piece of glass made a big visual The aim was to create a dynamic
customers. The increased height impact. The show starts outside image of the pharmacy, with a
has also allowed a much more and achieves its full splendour at minimalist and modern look. I

Case File
7

Spotlight on…
In France, in Larche
The pharmacie des Glycines
Design and customisation
Renovation and extension
Village centre pharmacy on the outskirts of Brive
Sales area 110 m2
Pharmacie des Glycines,
Mme and M. Michel Laval
21 bis rue Alexis Jaubert, 19600 Larche
8

Spotlight on…
In Belgium, in Beernem
lThe Pharmacie Dessein
Elegance and Restraint
Transfer
Rural pharmacy
Sales area: 220 m2
Pharmacie Dessein, Mme Bridelance
Parkstraat, 2 – 8730 Beernem - Belgium
In France, in Pezenas
The Nouvelle Pharmacie
Light and user-friendly
Transfer
Pharmacy in the shopping centre
car park of small town
Sales area: 340 m²
The Nouvelle Pharmacie,
Mme Katy Garcias
32 bis avenue de Verdun, 34120 Pezenas
9
In France, in Saint-Die
The pharmacie Bruelle
Design & Discount
Transfer and renovation
Pharmacy on the edge of the town centre in
a shopping area
Sales area: 445 m²
Pharmacie Bruelle, M. Bruelle
120 rue de Alsace, 88100 Saint-Die

Spotlight on…
In Martinique,
10 in Fort-de-France,
The pharmacie
l’espace santé
« Loft style »
Total renovation
with extension
Pharmacy in the outskirts of
town centre
Sales area: 266 m2
Sales and advice for all
Creation of a complete visual
identity
Pharmacie l’espace santé,
M. Houngues
50 avenue Maurice Bishop,
97200 Fort-de -France
Martinique

Spotlight on…
In Italie, in Sonico
the Altavalle pharmacy
A warm welcome and Colour
Transfer
Shopping centre pharmacy
Sales area: 200 m2
Altavalle Pharmacy,
DR.SSA Monica Simoncini
Via Nazionale, 25050 Sonico
In France, in Strasbourg,
The pharmacie Chope
Improvement and Design
Enlargement and renovation
Pharmacy in the outskirts of the town
centre in a shopping centre
Sales area: 177 m2
Pharmacie Chope,
Chope and son
Place André Maurois,
Auchan Hautepierre shopping centre,
67200 Strasbourg
11
In Switzerland, in Lausanne
The pharmacie De Chailly
Modern and Traditional
Complete renovation
Neighbourhood pharmacy
Sales area: 100 m2
Pharmacie de Chailly, Rey Family
Avenue de Chailly 5, 1012 Lausanne

Spotlight on…
12
In Italie, in Pisogne
The Bonetti Bulgari Pharmacy
Professionalism and Service
Transfer
Shopping centre pharmacy
Sales area: 250 m2
Pharmacy Bonetti Bulgari,
DR.SSA Graziosa Bonetti
Viale Rimembranza 7, 25055 Pisogne BS

Spotlight on…
In Spain, in Murcia,
The Ramos
pharmacy
Elegance and warmth
New
Town centre pharmacy
160 m2 of sales area and 15 m2
of beauty treatment cubicle
Pharmacy Ramos, Julia Ramos
Avenue de la Estacion, 16
Torre Pacheco, Murcia
In Belgium, in Antwerp
The City Pharma Pharmacy
Design and Trends
Renovation
Town centre pharmacy
Sales area: 42 m2
City Pharma Pharmacy,
M. Carlos Ortega and M. Tom Claes
Kammenstraat, 61 – 2000 Antwerp - Belgium
13
In France, in Saint Jeannet
The pharmacie du Peyron
Design & Discount
Extension
Village centre pharmacy
Area before work: 121 m²
Area after work: 262 m²
Pharmacie du Peyron,
Mme Astruc and M. Marro
Le Peyron, 2025 CD 18, 06640
Saint-Jeannet

Close to you
Mobil M’s latest work
FRANCE Pharmacie Souillac Pharmacie de la Chapelle DOM-TOM
42 – Boen 77 – La Chapelle la Reine
Pharmacie de l’Esterel Pharmacie Pahud Pharmacie du Bel Air Pharmacie de l’Espace Santé
06 – Cannes 44 – Nantes 78 – Rambouillet 97 – Fort de France (Martinique)
14
Pharmacie du Peyron Pharmacie Goyenvalle Pharmacie Bataille Pharmacie Jos
06 – St Jeannet 44 – Orvault 80 – Dury 97 – Le Lorrain (Martinique)
Pharmacie des Halles Pharmacie Defoiard Pharmacie Gratpanche Parapharmacie Le Marin
11 – Bran 44 – Rezé 80 – Poix de Picardie 97 – Le Marin (Martinique)
Pharmacie des Tours Pharmacie Bichon Pharmacie Clergue Pharmacie du Carrefour
13 – Chateaurenard 44 – St Herblain 81 – Albi 97 – Baie Mahault (Guadeloupe)
Pharmacie des Glycines Pharmacie Monnier-Maury Pharmacie Cornand Pharmacie Arcade
19 – Larche 44 – St Nazaire 83 – Cuers 97 – Basse Pointe (Guadeloupe)
Pharmacie Sorba-Giannotti Pharmacie Boyon Pharmacie Mourre-Fenoglio Pharmacie Roussel
20 – Mezzavia 52 – Eurville Bienville 83 – Fréjus 97 – Petit Bourg (Guadeloupe)
Pharmacie saint Jacques Pharmacie Jean XXIII Pharmacie Grand Var Pharmacie du Golf
21 – Beaune 54 – St Max 83 – La Valette du Var 97 – St François (Guadeloupe)
Pharmacie Menuet-Froger Pharmacie Guillerot Pharmacie Centrale Pharmacie Azur
22 – Plestin les Grèves 56 – La Trinité sur Mer 83 – St Raphaël 97 - St André (La Réunion)
Pharmacie Nicoulaud Pharmacie Pebelier Pharmacie Chambon Pharmacie Bosviel
23 – Gouzon 56 – Port louis 83 – Sollies Pont 97 – St Gilles (La Réunion)
Pharmacie de Menilles Pharmacie Marcus Pharmacie Saint Julien Pharmacie du Butor
27 – Menilles 59 – Villers Outreaux 86 – Saint Julien l’Ars 97 – St Joseph (La Réunion)
Pharmacie Pouchous Pharmacie St Charles Pharmacie de la Mauvandière Pharmacie des Jacarandas
29 – Landerneau 59 – Wattrelos 87 – Limoges 97 – St Paul (La Réunion)
Pharmacie du Pays de Rance Pharmacie Dehouck Pharmacie Sceaux-Pommier Pharmacie de l’Etang
29 – Plouer sur Rance 62 – Audruicq 87 – St Léonard de Noblat 97 – St Paul (La Réunion)
Pharmacie Galhac Pharmacie Majchrzak Pharmacie Bruelle Pharmacie des Bambous
30 – Alès 62 – Libercourt 88 – St Die des Vosges 97 – St Pierre (La Réunion)
Pharmacie Principale Pharmacie de la Negresse Pharmacie Ruiz Pharmacie du Bois d’Olive
30 – Pont St Esprit 64 – Biarritz 94 – Chennevières sur Marne 97 – St Pierre (La Réunion)
Pharmacie Principale Pharmacie Chope Roland
33 – Langon 67 – Strasbourg
Pharmacie des Rottes Pharmacie Laine
41 – Vendôme 76 – Darnetal

Close to you
ITALIA Pharmacie Lessines Farmacia Garcia Amo José Maria Farmacia Torrents Lorca América
7860 – Lessines 39002 – Santander (Cantabria) 08012 – Barcelona
Parafarmacia G3 Farmacia Montojo Guillen Cristóbal Farmacia Regalado Sanchez
10132 – Torino SUISSE 28230 – Las Rozas (Madrid) Federico
15
Farmacia Altavalle Farmacia Ramos Cerezo Julia Maria 28008 – Madrid
25050 – Sonico Pharmacie De Chailly 30700 – Torre Pacheco (Murcia) Farmacia Castro Elena
Farmacia Bulgari 1012 – Lausanne Farmacia Pulido Isolina 45005 – Toledo
25055 – Pisogne 35214 – Telde - Las Palmas De Gran Farmacia Valdivia José
Farmacia Vecco MEXIQUE Canaria- (Canarias) 14006 – Cordoba
10095 – Grugliasco Farmacia Sanchez Castrillo Marisa Farmacia Garcia Manzanares Maria
Farmacia Lancini di Filoso Farmacia Cuauthemoc AD 500 – Andorra La Vella Teresa
35010 – San Giorgio In Bosco Farmacia Scope (Principat d’Andorra) 43006 – Tarragona
Parafarmacia Zeta Esse Farmacia Martinez Moreno Pedro Farmacia Bonnin Sanchez Teresa
23013 – Cosio Valtellino UK 30201 – Cartagena ( Murcia ) 07004 – Palma De Mallorca
Farmacia Martinez Vicente Rosa (Islas Baleares)
PORTUGAL Assura Pharmacy – Park Edge Maria Farmacia Cervera Cristina
LS14 1HX LEEDS 28924 – Alcorcon (Madrid) 03010 – Alicante
Pharmacie Marques Farmacia Orenga Castells Maria Farmacia Arqué Barrios Albert
2000 – Santarem ESPAÑA Eugenia 17248 – S’Agaro, Castell-Platja
08172 – Sant Cugat Del Vallès D’Aro (Girona)
BELGIQUE Farmacia Arqueros Alvarez Amparo (Barcelona) Farmacia La Rambla
47012 – Valladolid Farmacia Velasco Gutierrez Diego 07003 – Palma De Mallorca
Pharmacie Pirenne Farmacia Torregrossa Sala Nieves 28036 Madrid (Islas Baleares)
4630 – Soumagne 03188 – Torrevieja (Alicante) Farmacia Lopez Valencia Javier
Pharmacie De Bal Farmacia Romany Puig Enrique 28230 – Las Rozas (Madrid)
8930 – Menen 03700 – Denia (Alicante) Farmacia Tapia Diez Blanca
Pharmacie Dessein Farmacia Gomez Garcia José Miguel 28016 – Madrid
8800 – Roeselare 07840 – STA Eulalia Des Riu - Farmacia Galdon Cabrera Carlos
Pharmacie Lepiece Ibiza ( Islas Baleares ) 28044 – Madrid
4053 – Embourg Farmacia Velasco Calderon Maria Farmacia Aparicio Merinero Sara
Pharmacie Derache 28045 – Madrid 28029 – Madrid
1420 – Braine l’Alleud Farmacia Finestres Capdevila Anna Farmacia Blanco Santamaria Josefa
Pharmacie Dierickx 08029 – Barcelona 13300 – Valdepenas
9080 – Lochristi (Ciudad Real)

Short break
16
“ ”
A resolutely
modern design

Short break
Vecco Pharmacy
An avant-garde
design for personal
well-being
IN COLLABORATION WITH THE MOST INNOVATIVE COMPANIES
IN HIS SECTOR, GIORGIO VECCO HAS REORGANISED HIS
PHARMACY, WHICH HAS BELONGED TO THE VECCO FAMILY
SINCE 1964. IT IS NOW AUTOMATED, FUTURISTIC AND
COMPLETELY DEDICATED TO PERSONAL WELL-BEING.
I n the heart of Grugliasco’s
historic centre, the home of
customers to choose the phar-
macist who will serve them, are
A section dedicated
to skin care
several scientific universities, just a few of the remarkable
this “High-Tech” pharmacy has features of this pleasantly futu-
belonged to the Vecco family ristic place.
since 1964. The pharmacy also includes a
Doctor Giorgio Vecco, a dyna- laboratory for preparing medi-
mic, entrepreneurial pharma- cines, a section dedicated to
cist, has personally guided the skin care, a “farmaspa” with
renovation of his pharmacy. face and body treatments, a
He used the most avant-garde phytotherapy section, a food
international companies in the section (for coeliacs), a library,
sector to create a place that a service for analysing samples,
totally expresses his persona- a “ biobar” where customers A short break in... Turin
lity. can drink herbal teas and
A robotic system at the serving finally an internet terminal for TURIN WHICH WAS THE FIRST CAPITAL OF THE KINGDOM
positions; a system that allows customers. I OF ITALY, IS ONE OF THE FINEST CITIES IN EUROPE FOR
17
BAROQUE AND MODERN ART.
It was also in this town where the great Italian industries
were born and where design plays a crucial role. Turin was
designated the World Design Capital for 2008, when a suc-
cession of events were organised.
(www.torinoworlddesigncapital.it)
The visit might begin with a tour of the Royal Residences
(Venaria – Stupinigi – Racconigi) and palaces (Madama –
Reale – Carignano) and you mustn’t miss the terrace on top
of the Mole Antonelliana with its magnificent panoramic
views over the city. The visit could continue with an evening
drink in one of the city’s historic cafés before dining in the
Il Cambio restaurant, a temple to luxury and good taste,
before spending the night in one of the charming grand
hotels that are well-known for good design.
(www.turismotorino.org/index.php)

Group News
Trophies and
prizes
won by the
Coupechoux Group
Souvenir Photo, Les Anneaux (the rings), Daniel Buren and Patrick Bouchain. Permanent work in situ, Nantes 2007.
Copyright Daniel Buren and Patrick Bouchain.
Sponsorships
The second “Los Premios
The cultural sponsorship policy of a French group
Futurshop” which took place with international aspirations
as part of Exporetail in
September 2007, GETTING A PRODUCT OR SERVICE KNOWN AND PROMOTING ITS QUALITIES CAN NO LONGER
awarded Mobil M the prize BE THE ONLY AIM OF A COMPANY’S ADVERTISING. RECOGNISING THIS, THE SPONSORSHIP POLICY
for best shop fittings with its
SET UP BY THE GROUP FOR THE ESTUAIRE 2007 MODERN ART EXHIBITION HELD IN
Mobil M Plug In furniture
design. NANTES<>SAINT-NAZAIRE, ENABLED US TO ATTRACT AND RETAIN ATTENTION,
TO GET US KNOWN BETTER, TO DIFFERENTIATE US FROM OTHERS AND TO EMPHASISES
OUR IDENTITY AND OUR VALUES.
Values that the Coupechoux creation, but also in perfor- company’s relationship with its
Group has been maintaining mance, production, marketing employees and customers.
for nearly 40 years: and advertising; The cultural partnership
- and finally expertise and pride undertaken by the Coupechoux
The Strategic Design Trophy
- cohesiveness, first and in creating added value for Group as part of Estuaire 2007
2007, organised by l’Ecole
foremost, an essential element those who place their trust in us. in Nantes-Saint-Nazaire is a
de Design de Nantes and the
in the success of a company major investment. For the
regional chambers
Coupechoux Group, its founder
18
and the effectiveness of its Sponsorship is an element in
of commerce and industry,
customer relations; cohesiveness, since it reinforces and employees, it is both
rewards local companies for
- boldness, which has equal a particular company culture. symbolic and strategic: our
placing design at the forefront
status with creativity, It is the opportunity to explore company cannot remain indif-
of their thinking.
innovation and conquering new new environments, ferent to contemporary art. If
The spirit of this distinction
markets; discover new people and we play a role in it, this means
awarded to the Coupechoux
- differentiation, not only in exchange ideas. we must take an active part
and we are proud to do so. I
Group in the “corporate
architecture, design and Sponsorships humanise the
category” is simply an
expression of the creative
and innovative values invested
by the group on a daily basis
in its development plan.
Coupechoux
Group is an official
partner in Estuaire
2007 in
Nantes<>Saint-
Nazaire and
exclusive sponsor
of the work
by Daniel Buren &
This prize for performance, Patrick Bouchain
created five years ago, “Les anneaux”.
is awarded to companies
which have shown strong
growth and excellent
professional progress over the
last three years.

News groupe
Architecture and Good cooking
The new Pérou brothers’ restaurant
The square du champ de Mars
After the Manoir de la Régate where Mobil based in the Square.These collaborations in
M gave the restaurant a new look in a revi- High Quality have created an area with a
sited classical style to match its prestigious strong personality that combines good coo-
surroundings, Mobil M has now been king and architecture.
entrusted by the Pérou brothers with the
interior design for their new culinary expe- 14, rue Jemmapes - 44 000 Nantes
rience with flavours from around the world Tél. : 02 40 35 98 09

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