MOBILM NEWS N° 21 – March 2007
Commercial Architecture I Concept Creation I Product Design I Visual Identity
Expertise
How to look
different
with a logo
Breakaway
In the United Kingdom,
the Assura group
Feature
Close up on…
Elegant, close,
innovative
A "basic-chic"
layout concept
in PLUG-IN

Contents
3 Edito
Who are your customers? What are their explicit and implicit expectations?
Whether you're trying to win them over, satisfy them or retain them, customers
benefit from great attention and quality listening.
4 Expertise
• Mobil M, the first Architecture and Design
factory for healthcare professionals.
• How to differentiate your logo in the competitive brand environment.
8 Close up on…
The Rovira pharmacy, elegant, close, innovative.
2
Directeur de la publication
12 Feature
The Berthelot pharmacy, a "basic-chic" layout by PLUG-IN.
Patrice Coupechoux
Coordination / Rédaction
Corinne Muracciole
Création / Maquette
Plus que les mots
14 UK breakaway
The Assura pharmacy, a concept that is revolutionising pharmacies across the UK.
Photos
16
Olivier Collet
Santi Viladrich
Arthur Péquin On the home front
Groupe Assura The latest Mobil M creations.
Vianney Saintenoy
Jean-Philippe Pariente
D3 Studio
Lieu Unique
Mozaïk images
17 Customer page
The Mobil M image library.
Conception / Illustrations
Carré de Lune
Dépôt légal
1er trimestre 2007
Imprimerie : Val Production
18 Group News
• Coupechoux Group asserts arts sponsorship role.
Graphique / France • The Bernard d’Agesci Museum: resolutely contemporary design.

Edito
The customer is central
to corporate strategy
W hether as a consumer, a user, an end-user, subscriber, donor or a
subject, in recent years customers have become the central character in the
commercial battle fought between businesses, brands, multiples etc.
They are now the new cornerstone of corporate organisation and strategy. As
the final arbiter of value, customers have the right of life or death over a com-
pany, its products and its services, which they sanction with their conviction,
trust or loyalty. Whether you're trying to win them over, satisfy them or retain
them, customers benefit from great attention and quality listening.
Who are your customers and what are their explicit
and implicit expectations? How do you win or win
back their trust, overcome their indifference, sustain
their loyalty, and get them to buy? How do you delight
them, surprise them, satisfy their need for affinity,
service provision and product offerings in your
communication and information delivery? 3
How do you tailor a favourable environment or a com-
mercial architecture reflecting all this?
For customer care professionals like yourselves
Mobil M brings its expertise in architecture and design,
and uses it to leverage performance. It offers a new
approach to decision-making, creation and sales
initiatives aimed at boosting the key asset of your busi-
ness, namely its customer-capital.
Patrice and Antoine Coupechoux
CEO and COO, Mobil M

Mobil M, the first architecture and design factory for healthcare
By detecting and deciphering tomorrow's trends, stimulating creative thinking, decrypting innovative strategies, driving ideas and markets and
creating high value-added commercial space, the Mobil M philosophy is to cultivate difference and through it, add value.
An innovation-driven approach has been a long-term concern for the company.
All its life-forces must be motivated and convinced, not only of the need to create but also of the need for the strategy to be
implemented.
Mobil M : ideas,
people, q
WELCOME technology… Four
1- MEETING YOU areas of expertise
The special relationship
As it strives to be ever closer to you, Mobil M is improving
its customer care on a daily basis thanks to the extensive e
spac
coverage of its national and international network: ting
ec
35 partner agencies, over 130 staff, c hi t
A domestic presence in all 97 French and overseas Ar cture
& produc
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départements, international deployment in six c tu Man er features
European countries. fa Wat
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2- PREPARATION
?!
Pro
question’ Custom made assessment
kit Analyse the location, the environment, the market
Assess what's already in place - Audit
Innovation c
Application: the Questions’kit®, 60-plus questions to
audit performance and cost-effectiveness of existing
practices, systems and aids, assessment of existing
Str
environment to boost efficiency.
on s
at
Objective: create an innovative concept. gy
Me
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an
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3- DELIBERATION
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The issues to resolve
4 Dr
Observation of current positioning - Clarity of future vision Vi am
su atis
Emergence of conventional wisdom to be challenged programm' a lc ation
Determine specifics - Draw up a specification kit om
mu
nic
atio
Application: the Programm’kit® for an effective understanding of the n
point of sale and its unique features. Generate commercial performance,
build up networks, optimise customer management and brand assets.
merchandise’
kit®
merchandise'
kit 4- RESEARCH, ANALYSIS, EXPERTISE
Strategic recommendations
Formal expression of concept - Consensus recommendation on direction to take
Agreement - Creative brief
Application: the Merchandise’kit® to analyse and optimise product ranges.
Recommend new architectures for prospecting and retaining customers and under-
illustration :
taking promotion, merchandising, and affinity initiatives.

Expertise
are professionals offers you a 360° vision of your project
The Mobil M method is first and foremost a method designed to assist its customers. We see our role as helping you to conceive an outstan-
ding project by gathering together a whole array of energies, helping you to list your strengths and weaknesses and to clarify your vision for
your business.
The strength of our creations resides in the fact that they are designed by specialists and approved internationally. It's this organisation of busi-
ness lines that allows Mobil M to offer you a one-stop shop or a specific, limited response in terms of fitting out the most profitable space for you.
5- CREATE THE CONCEPT
Creative illustration of the agreed concept
questions’ 3D creative expression: architectural design - Graphic design:
identity integration - Trend monitoring
kit®
r visual'
kit
Product design - R&D
Copyrighting the models and designs created, protecting trade
e marks and filing patents - Prototype - Finalisation
Application: the Visual’kit® to set off the expression of the
space's unique identity through active two-way, personalised
communication. Make the difference through innovation,
Int
& production
er
io
guarantee the quality, cohesion and performance of the whole, and
ra add value for your customers via architecture and design.
rc
features
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Comm
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Corporate architecture
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6- REALISATION A
I
ture
Apply the concept
Technical design office phase
Preliminary studies, detailed study,
Consultation documents (APS/APD/DCE)
ture
Contracting, oversight of building work
n
hitec
Meet construction deadlines
sig
De
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7- MANUFACTURE
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sig & PRODUCTION
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We su An integrated international logistics
in t & Vi and production platform 5
Pr
Technical study
Series and bespoke manufacturing
visual’ Integrated production facility on over 7,000m2
kit® Materials used:
Wood - Glass - Metal - Plastics
8- INSTALLATION
Worldwide capability
Shipment
Installation
Delivery
POS opening
Maintenance, After-sales

Expertise
Pharmacy DM111
Cultivate your
difference!
THIS RECENTLY-INAUGURATED PHARMACY IS LOCATED
IN A NEW, FAST-GROWING PART OF BARCELONA, ON AVENUE
DIAGONAL NO.111. IT'S NAME IS PERFECT FOR MEMORISING
THE ADDRESS!
I t was essential for the refur-
bishment plan for the phar-
macy to meet two criteria:
These colours would connect
the inside of the pharmacy
with the outside. Based on
- create a different, innovative these colours, Olivier Collet,
concept far removed from head of the Mobil M España 7
the traditional pharmacy Graphic Design department
environments, developed a different,
- find a striking name innovative visual
to identify it. communication concept,
The DM 111 pharmacy is loca- opening the pharmacy up to
ted in a fast-growing urban the world outside. High ground
setting. The name was a clearance inside was also a way
natural choice, therefore. to use different volumes.
As a result, the creative thrust The outcome is a clear,
was steered toward a strong structured organisation where
image concept, in line with the customers feel free and at ease
local environment. to examine and select
By choosing white as the base products. Inside the pharmacy
colour we were able to achieve a bigger "Cosmetics Corner"
a very light, airy and fresh was created. The ISATOS®
ambience. shopfittings range's integrated
Contrasting with this, red and lighting showcases the area
black were also used to create and dramatises the product
a more aggressive, more display. ■
modern, more alternative
atmosphere.

Zoom sur…
The Rovira pharmacy "more than a pharmacy":
Elegant, close, innovative
8 THIS 300M2 PHARMACY IS
LOCATED IN A WORKING
T he close relationship pharmacist
Celia Rovira maintains with her customers is
This is an exclusive but affordable
neighbourhood "thermalism" service staffed
by professional practitioners.
CLASS NEIGHBOURHOOD IN
one of the factors dictating the choice of the The existing logo has been updated by adding
CERDANYOLA DEL VALLÈS,
architectural programme for this new sales area. a new baseline: "more than a pharmacy".
A TOWN WITH A POPULATION
Energetic and friendly, Celia and her husband The interior architecture naturally structured
OF 51,000 ON THE OUTSKIRTS were deeply involved in the new project itself around an elegant, user-friendly approach
OF BARCELONA. and took an active part in every preparatory to visual communication, differentiated by
ITS CUSTOMER BASE IS meeting. product area, with a specific colour for each
EXTREMELY LOYAL, This resulted in a continuous exchange of views theme. A special area for seniors was laid out
AND COMES FROM ALL WALKS and innovative ideas for a pharmacy that boasts near the entrance, where mauve is used not only
OF LIFE. impeccable professionalism. on visuals but also for the suspended lighting.
Here, advice is at the top of the list and the Dramatising the space in this way creates a
pharmacy's staff attend regular training courses. sense of energy and well-being.
Customers especially appreciate the competent, Mobil M paid particular attention to the
friendly attitude of all staff. owner's desire to organise multiple marketing
The pharmacy has beefed up its concept with initiatives. As a result, the cosmetics area
Ms Celia Rovira the addition of three areas dedicated to well- was designed to allow for numerous
being: massage care, a spa, and physio-therapy. kakemonos for brand advertising.

Close up…
":
« The pharmacy's
architecture creates
a sense of well-being
» 9
Like its predecessor, the new pharmacy is
automated, enabling the staff to rapidly
familiarize themselves with the new layout.
The fittings comprise ISATOS® furniture with
90cm high illuminated displays and bespoke,
redesigned PRACTOS® counters.
Throughout, the accessories and signage
comprise interchangeable, tailor-made
horizontal bands. ■

Close up…
Paris (France), Pharmacie Secretan
Riguour and professionalism
• Full-scale renovation and extension
• City centre neighbourhood pharmacy
• 155m2 of sales surface
• Automated pharmacy
• Increase in non-prescription offering
Massed impact of product displays
2-metre gondola height
• Standard visual communication in the dispensing
area
• Open seven days
Furniture
• Bank® counters
• Planus 2® shelving
• Planus 2® high gondolas
Pharmacie Secretan, Mr Roizen
19 avenue Secretan - 75019 PARIS
Challans (France), Pharmacie Cap Océan
Well-being and health
• Transfer
• Edge-of-town pharmacy
• 170m2 of sales surface
• Non-luminous customised visual
communication
• Traditional concept with clearly-identified
areas
• Powerful identification via pharmacy façade
10 Furniture
• Planus 2® gondolas
• Izaro standard and Planus® counters
• Planus 2® shelving
Pharmacie Cap Océan, Mr Leny
72, rue des Sables - 85300 CHALLANS
Sarrebourg (France), Pharmacie Centrale Clarity and legibility
• Full transformation
• Sales surface: 180m2
• Neighbourhood pharmacy
• Non-luminous standard visual communication
Furniture
• Isatos® shelving in dispensary area and Planus 2®
in non-prescription
• Double Koléos® counters in dispensary area and
made-to-measure in non-prescription
Pharmacie Centrale, Ms Lambert and Ms Schertz
37, grande rue - 57400 SARREBOURG

Close up…
Cadenazzo (Switzerland),
Farmacia Centrale
Elegantly discreet
• Full-scale renovation
• Sales surface: 45m2
• Town centre pharmacy
• Optimisation of sales area and back office
• Standard visual communication
Furniture
• Isatos® shelving
• Lugo® counters
• Custom Gondolas
Farmacia Centrale, Mr Peter Ombelli
via stazione, 6593 CADENAZZO
Le Tampon (La Réunion Island),
Pharmacie du Centre
Design and discount
• Full-scale transformation and extension
• Sales surface: 155m2
• Town centre pharmacy
• Strong focus on non-prescription
• Personalised visual communication
• Structured discount approach, massed impact of product
displays on hypermarket model
Furniture
• Planus® shelving • Bank® counters
• Planus 2® gondolas • 7 banco structures
• Custom display furniture in dermo-cosmetics area 11
Pharmacie du Centre, Alain and Anne-Françoise Hernot
190 rue Hubert Delisle - 97430 LE TAMPON
St-Palais-sur-mer (France),
Pharmacie de Cordouan
Local affinities
• Full-scale renovation and extension
• 160m2 sales surface
• Visual communication: themed, customised
- Healthcare from the sea
- Beach pleasures in non-prescription
Furniture
• Isatos® shelving with in-built lighting niches
• Siriès® counters,
• Custom gondolas
Pharmacie de Cordouan, Ms Glenadel
24, avenue de la République - 17420 ST-PALAIS-SUR-MER

Dossier
A striking façade:
12 The same colour
codes are used inside
and out with
the creation of a logo
that institutionalises
the "brand".
« » A "basic-chic
design concept

Dossier
The
pharmacy
Creativity combined with the
effectiveness of PLUG-IN
fittings for a “basic-chic” concept
THE BERTHELOT PHARMACY IN POINTE À PITRE, ON THE CARIBBEAN ISLAND OF
GUADELOUPE, IS A VERY WELL-ESTABLISHED CITY-CENTRE PHARMACY.
FOR ITS SECOND REFURBISHMENT, AGAIN COMMISSIONED FROM MOBIL M, THE PHARMACY IS
ONE OF THE FIRST TO BE ENTIRELY FITTED OUT WITH PLUG-IN DESIGNS AND TO BENEFIT
FROM ALL OF THE MERCHANDISING APPLICATIONS DEVELOPED BY MOBIL M. THIS IS AN
UNDENIABLE SUCCESS COMBINING THE BOLDNESS OF AN INNOVATIVE CONCEPT AND
THE PERFORMANCE OF PLUG-IN FITTINGS.
«W e focused on the legibility, ease of
reading and positioning of this pharmacy,
which is a genuine institution in Pointe à Pitre.
To underscore this very positive recognition,
we felt we also had to institutionalise the
graphic design codes and create a full-blown
"brand".
Consequently, the logo, which is seen to be the 13
The configuration is in
pharmacy's main communication vehicle, was
three distinct zones
identified from floor redesigned and its colours refined to be in
to ceiling total harmony with the concept and
using bold,
architecture of the space: flat areas of grey and
large areas of
flat colour. green, along with white and black, in a simple
graphics environment. The design of the shop
front also echoes the interior of the pharmacy.
An electronic ticker-tape display provides
constant information on the street side as it
identifies the merchant outlet.
Inside, the 165m2 customer area has been
logically divided into three colour-coded
areas: grey for the dermo-cosmetics area,
white for the dispensary, and green for the
non-prescription and natural healthcare area. The renovation was total with an extension
of the customer area, equipped with PLUG-IN
PLUG-IN fittings 95cm wide are fitted fittings throughout.
throughout to optimise sales surface of A 40m2 orthopaedic area has been created on the first
shelving and maximise product display. ■ floor. Access is by lift and two robots have been fitted.

Breakaway
Spatial layout
significantly cuts
waiting times.
A concept that is revolutionising
pharmacies across the UK
14 IN THE UNITED KINGDOM, THE ASSURA GROUP
AIMS TO OPEN AROUND NEARLY TWO DOZEN NEW
INTEGRATED PHARMACY OUTLETS IN 2007.
A dynamic organisation The Mobil M
T he “secret” of this expo-
nential growth stems from
several factors:
and a resolutely contemporary
mindset
Patients are better cared for in
local medical practices.
Assura Pharmacy effectively
layout concept
Mobil M has developed
a single layout concept for
the entire chain of pharmacies
by dramatising space so as to
The first is integration of the satisfies the healthcare needs make a complete break from
activities of the Assura Group of the public and is aligned on the traditional local chemist's
in property, healthcare and the government's social secu- store and focus on customers'
pharmacies. rity policy. Each pharmacy sense of well-being.
The second has to do with thus forms part of a health The new organisation
the new services available centre, with plenty of areas set considerably shortens waiting
for customers and the aside for consultation. The times at the counter.
partnerships set up with pharmacy concentrates on the
physicians and other provision of services, advice
healthcare professionals. and the related products.

Breakaway
In London, OXO Tower Wharf,
A world class view!
Oxo Tower Wharf offers a surprising menu, influenced by French and
Mediterranean cooking. The menu changes on a seasonal basis and the
visual aspect of the dishes is extremely important. The restaurant goes
in for food styling in a big way, and also has a stunning wine list featu-
ring almost 800 wines from all over the world. The wine stewards are
only to happy too help you choose.
The magnificent view over the Thames, especially at night, and the hot
design of the dining room ensure it is fashionable and popular, yet
affordable. You are strongly advised to book for dinner.
Open 365 days.
OXO TOWER WHARF, Barge House Street, South Bank,
LONDON SE1 9PH - T 020 7803 3888
Assura Pharmacy
in Macclesfield
Using the "flagship store"
concept, the Macclesfield 15
pharmacy is one of the country's
biggest integrated pharmacies.
The health centre is staffed
by 54 GPs in a four-storey
building entirely given over to
healthcare. Some 60,000 patients
are said to frequent it and it sells
some 50,000 products a month.
Considerable space is devoted to
dispensing and OTC medication.
The pharmacy also sells a wide
range of non-prescription
products and has two separate
«
consultation/analysis/preventive
medicine rooms.
The use of ISATOS® fittings
»
recommended by Mobil M
An area with lots of curves allowed for a curved layout,
and a design that generates offering soft lines and high
visibility for products
a sense of well-being in the sales area.

On the home
front
The latest Mobil M creations
Pharmacie Lisette Pharmacie Vanderelst ESPAÑA
FRANCE 7300 – Boussu
97180 – Ste Anne (Guadeloupe)
Paraphorm Pharmacie Claes Farmacia Guijarro Pérez Angel
Pharmacie Charvet
97115 – Baie Mahault (Guadeloupe) 8691 – Beveren 07007 - Coll d’en Rabassa
03400 – Yzeure
Parapharmacie Cypria Center Pharmacie Vereenooghe (Palma de Mallorca)
Pharmacie Internationale
97200 – Fort de France (Martinique) 8880 – St Eloois Farmacia Lizandara Enrich
06400 – Cannes
Pharmacie Petit Pharmacie Pirenne 28224 - Pozuelo de Alcorcón
Pharmacie du Cours
97200 – Fort de France (Martinique) 4630 – Soumagne (Madrid)
13100 – Aix en Provence
Pharmacie Moderne Pharmacie De Bal Farmacia Fonseca Garcia
Pharmacie Jeulin
97200 – Fort de France (Martinique) 8930 – Menen 28933 - Móstoles (Madrid)
17200 – Royan
Pharmacie du Moulin Joli Pharmacie Vereenooghe Farmacia Ibáñez Cabeza
Pharmacie Centrale
97435 – St Gilles les Hauts (La 8830 - Hooglede 28016 - Madrid (Madrid)
21400 – Chatillon sur Seine
Pharmacie Lamare Réunion) Farmacia Roig
23300 – La Souterraine Pharmacie Zac Banks SUISSE 46940 - Manises (Valencia)
Pharmacie Praden 97410 – St Pierre (La Réunion) Farmacia Marimón Simó
Pharmacie de la Croisée Pharmacie Pervenches 07007 - Coll d’en Rabassa (Palma de
30100 – Alès
97430 – Le Tampon (La Réunion) 1227 – Carouge Mallorca)
Pharmacie des Trois Six
Pharmacie du Pont Neuf Pharmacie de la Poste Farmacia Caldentey VIcens
34120 – Pézenas
97400 – St Louis (La Réunion) 1530 – Payerne 07007 - Palma de Mallorca
Pharmacie Grand Sud
Pharmacie Guilhem Pharmacie Centrale Farmacia Rovira Lagüera Celia
34970 – Lattes
97438 – Ste Marie (La Réunion) 6593 – Cadenazzo 08290 - Cerdanyola (Barcelona)
Pharmacie Lamelet
37300 – Joué les Tours Pharmacie Nativel Farmacia Colom Rubi
Pharmacie Ferrigno 97480 – St Joseph (La Réunion) MEXIQUE 07007 - Palma de Mallorca
37330 – Château la Vallière Pharmacie du Centre Farmacia Torrens Pons Francisca
97430 – Le Tampon (La Réunion) Farmacia Interlomas 07410 - Port d’Alcudia
Pharmacie Jarousse
Pharmacie du Petit Bazar 52787 – San Fernando la Herradura Farmacia Ferrer Gironella Carles
48000 – Mende
97437 – Ste Anne (La Réunion) – Edo. De Mexico 08023 - Barcelona
Pharmacie Laune
Pharmacie Ravine du Pont Farmacia Satelite Farmacia Perez Ferrer Belén
48000 – Mende
97429 – Petite Ile (La Réunion) 53100 – Nauc. De Juarez 30740 - San Pedro del Pinatar
Pharmacie Nedonchelle
– Edo. De Mexico (Murcia)
49330 – Chateauneuf sur Sarthe
ITALIA Farmacia Arboledas Farmacia Gonzalez Vicente
Pharmacie Guyot
52950 – Atizapan de Zaragoza – Margarita
49400 – St Hilaire Saint Florent
Farmacia Garbuio Edo. De Mexico 3189 - Dehesa de Campoamor
Pharmacie Delayen
31017 – Paderno del Grappa Farmacia Revolucion (Alicante)
57000 – Metz
Farmacia ‘Alla Madonnina’ 03910 – Deleg. Benito Juarez Mexico Farmacia Rey Gonzalez Maria
Pharmacie de Marissel
30030 – Fosso Farmacia Aguilas Begonia
60000 – Beauvais
Farmacia S. Giuseppe 01759 – Deleg. Alvaro Obregon 28970 - Madrid
Pharmacie Le Village
41043 – Formigine Mexico Farmacia Romany Enrique
62218 – Loison sous Lens
Farmacia Binotti Farmacia Tlalnepantla 03700 - Denia (Alicante)
Pharmacie de l’Europe
20085 – Locate Triulzi 54000 – Tlalnepantla de Baz – Edo. Farmacia Lopez Font Maria Antonia
66100 – Perpignan
De Mexico 07760 - Cuitadella de Menoría
Pharmacie Campredon
69100 – Villeurbanne PORTUGAL Farmacia Ramos Cerezo
Pharmacie Secretan
UK 30700 - Torre Pacheco (Murcia)
75019 – Paris Pharmacie Santo Antonio Farmacia Orenga-Fonts Sergi
Guimaraes ASSURA PHARMACY : 08191 - Rubí (Barcelona)
Pharmacie de l’Europe
Pharmacie Mantua Waters Green Medical Centre Farmacia Clapes Aida
80136 – Rivery
9560-048 Lagoa – Acores SK11 6JL – Macclesfield 08930 - San Adrià de Besos
Pharmacie Cap Océan
Pharmacie Nunes Bonnyrigg Medical Centre (Barcelona)
85300 – Challans
Alcochete EH19 2ET – Bonnyrigg Farmacia Callejón Payno Lorena
Pharmacie Barzic
Pharmacie Raposo Branston Primary Care Centre 28008 - Madrid
85310 – La Chaize le Vicomte
9545 – Capelas DE14 3EY - Staffordshire Farmacia Esteban Bartolomé Joaquín
Pharmacie Meunier
Pharmacie Dias Da Silva The Willows Medical Centre 09600 - Salas de los Infantes
86100 – Chatellerault
2050 – Azambuja BD13 2GD - Bradford (Burgos)
Pharmacie du Centre
Pharmacie Linaida West Byfleet Health Centre Farmacia Arqueros Alvarez Amparo
92250 – La Garenne Colombes
1350 – Lisboa KT14 6DH - Surrey 47012 - Valladolid
Health & Wellness Centre,
DOM-TOM Ropewalks
Farmacia Mestres Català Carme
BELGIQUE 43700 - El Vendrell (Tarragona)
L1 5DL – Liverpool Farmacia Torregrosa Sala Nieves
Pharmacie Tanasi
Pharmacie Boeyckens West Everton Healthy Living Centre 03188 - Torrevieja (Alicante)
97150 – St Martin (Guadeloupe)
1800 – Vilvoorde L6 2EH – Liverpool
Pharmacie Berthelot
97110 – Pointe à Pitre (Guadeloupe) Pharmacie Cavalier
4101 – Jemeppes

Customer Page
Special offer *
Log in to our website at
www.mobil-m.com
and explore the new extranet access to
the Mobil M image library
Go to www.mobil-m.com and the customer
1 2
Welcome to the Mobil M image library customer pages.
access page. Key in your login and password. We offer you a choice of 2,400 visuals online.
17
Choose the theme to explore from those proposed.
3 3
4
Select and order the visual of your choice to your own dimensions.
4
*Orders handled in continental France only. Consultation possible from any other country.

Group News
Working genius:
the Group's arts sponsorship policy
AS A DESIGNER OF INNOVATIVE ENVIRONMENTS AND A USER OF CREATIVE ENERGIES ITSELF,
AND A DISTRIBUTOR OF AVANT-GARDE PRODUCTS, THE COUPECHOUX GROUP EXTENDS ITS
INVOLVEMENT IN THE BEST OF CONTEMPORARY DESIGN INTO THE FIELD OF ARTS SPONSORSHIP.
Undeniable Talent Celebration of Genius
Arts Museum in Nantes and
A major artistic tour to the unique venue known as
discover the heritage sites the Machine Gallery) or to
of Nantes, Saint-Nazaire history, with the Château of
and the Loire estuary. the Dukes of Brittany and the
Visitors can choose their star- Saint-Nazaire submarine pens. In December 2006 the group sponsored the exhibition "Le
ting point in either of the two Over thirty large-scale installa-
Corbusier, a Man at his Window" at the Fine Arts Museum in
cities, taking into account their tions are involved, either by
Nantes.
venues dedicated to the arts well-established artists or new
(the Grand Café arts centre in ones from Nantes, elsewhere
Saint-Nazaire, the Fonds in France, and abroad, but who
Régional d’Art Contemporain have already worked all over
Budding geniuses
des Pays de La Loire, the Fine the world. In March 2006, at the initiative
18
As part of this unprecedented of a voluntary body promoting
event, the Coupechoux Group architecture and the national
is an official sponsor of the school of architecture, the
event and of one of the works Group supported an
on show, by Daniel Buren and exhibition of young architects
Patrick Bouchain. entitled "Fourteen at
From the 1st of June table…and sixteen around".
to the 1st of September 2007
Find out more at: www.estuaire.info
April 2007, Genius of the future
June/September 2006:
contemporary furniture showroom
the Group supported the
opens in Réunion. design exhibition "European
Way(s) of life 2006":
Contemporary furniture – Lighting – Interior architecture for an exploration of design
homes and public structures. and the creative visions
IDM Réunion – 48 rue Marius et Ary Leblond, Saint-Pierre. of a multi-cultural Europe.
T + 33 (0)262 252 563

Group news
Refined styling for the Museum's new rest area.
IDM* outfits
Bernard d’Agesci Museum
IIDM has recently equipped Maarten Van Severen (Vitra). 19
the public areas of the Bernard The model, dubbed ".03"
d’Agesci Museum in Niort, in stands out for its clear, unclut-
the French region of Poitou- tered lines, embodying the
Charentes, with contemporary minimalist "less is more"
furnishings. A table by des- concept. The flexible seat and
igned Didier Gomez (Moroso) built-in foam back support the
The Bernard former high-school. (crabs, sea shells)
was chosen. The table is light seated body, with the integra- d'Agesci Museum is The Museum as well as botanical
and functional while being per- ted flat springs in the seat back now located in the displays include: and rock and
former Jean Macé - the collections mineral specimens.
fectly suited to use in public also significantly contributing high school for girls from the Fine Arts The museum also
places. The chairs are by to the sense of comfort. built by architect Museum (paintings, holds 5,000 glove
Georges Lasseron sculptures, ivories, patterns from the
in 1897. religious objects, Niort manufactures,
In 1995, the enamel work, as well as musical
municipal council polychrome wood, instruments.
unanimously gold and silver It also houses the
adopted the work, ceramics, Educational
scientific project for and more. Conservatory,
Niort's new local - the collections of illustrating the
museum. the natural history history of a century
In agreement with museum, featuring and more of
the State, the tens of thousands schooling.
Bernard d'Agesci of entomological
Museum then and coleoptera
moved into the specimens, shells
*IDM, a Coupechoux Group subsidiary specialising in interior
architecture for homes and public structures.

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