The basicsAugmented reality for marketersAugmented reality for marketers                                                  ...
The WebEvolution of World Wide WebE l ti     f W ld Wid W b
Web 1.01997 ‐1997 2005
just words…
Web 2.02005 ‐2005 2009
just words…
Web 3.02009 ‐2009 2010
just words…
Web 4.02010 ‐   ?
just words…
AR Packaging
AR Presentation
AR Publishing
AR Exhibiting
AR Tourism
AR Maintenance
AR Clothing
AR BTL Activities
Upcoming ……..We will be using face recognition technology in place of markers…..               g          g               ...
AUGMENTED REALITY
AUGMENTED REALITY
AUGMENTED REALITY
AUGMENTED REALITY
AUGMENTED REALITY
AUGMENTED REALITY
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AUGMENTED REALITY

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Brief on:
1. AR - What ? Why ? How ?
2. Web - Evolution of world wide web (4 stages)
3. AR - Applications
4. AR - http://www.youtube.com/watch?v=lp2Glke71rI
5. AR - ATL + BTL Campaign on Mobile

A little contribution of my personal understanding of AR Tech. and its usage.

I hope it will be useful.

Thank You All.

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Transcript of "AUGMENTED REALITY"

  1. 1. The basicsAugmented reality for marketersAugmented reality for marketers How can it be used ? Augmented reality has a place in  almost every business. It depends  What is it ? Why consider using it? on how you communicate internal  Augmented reality is a term As a marketing and sales tool, the  and external messages or reach out  for a camera enhanced view of a scope for AR is endless. Any sales  to your potential clients as to how you  p y physical real‐world environment, , p person will tell you that the ability to  y y approach the use of AR. h th f AR where virtual elements are merged put a self‐demonstrating version of  with the real‐life scene creating a your product in your client’s hand is  There is nothing more conducive  ‘mixed reality’ of virtual elements and crucial, but not always possible, or is  to a sale than putting your product  the real world. The ‘virtual elements’, it? AR makes it possible for clients to  or service right in the customer’s  given their nature, can consist of visualize any products regardless of  hand. The basis for the technology  hand. The basis for the technology anything. This could b 3D models, h h ld be d l size or location. l is to immerse the audience in the  video, web information…anything. subject. Sticking to this core value  The point here is that your mind is There is scientific evidence that  will keep you on the right track  the only boundary. shows by simply touching a product  when developing the idea for your  for a few seconds, an attachment is  experience. Another example might be you sitting created that often leads to buying or  created that often leads to buying or at home in front of your webcam, even paying more for the item. The immediate uses come in many  trying‐on augmented luxury watches. forms and are evolving quickly. Lastly, how about bringing a brochure Marketing and sales teams assisted  or other marketing document to life by augmented reality are able to  and putting your product in the hands achieve this type of connection.  of your potential client thanks to a 3D AR experience. All this and far more is possible with augmented reality technology.
  2. 2. The WebEvolution of World Wide WebE l ti f W ld Wid W b
  3. 3. Web 1.01997 ‐1997 2005
  4. 4. just words…
  5. 5. Web 2.02005 ‐2005 2009
  6. 6. just words…
  7. 7. Web 3.02009 ‐2009 2010
  8. 8. just words…
  9. 9. Web 4.02010 ‐ ?
  10. 10. just words…
  11. 11. AR Packaging
  12. 12. AR Presentation
  13. 13. AR Advertising
  14. 14. AR Publishing
  15. 15. AR Visualizing
  16. 16. AR Exhibiting
  17. 17. AR Retailing
  18. 18. AR Tourism
  19. 19. AR Maintenance
  20. 20. AR Clothing
  21. 21. AR Gaming http://www.youtube.com/watch?v=lp2Glke71rI
  22. 22. AR BTL Activities
  23. 23. AR based CampaignA Nation‐wide  AR based Advertisement / promotional campaign can be designed  focusing on the iconic landmarks of those cities.Where the iconic landmarks will be taken as the  Marker and in link with that landmark  a  Specially designed video or animation.link with that landmark a Specially designed video or animationCan be triggered.This is a Gist …….. ?There is no limitation to the scope of this idea !We are welcome to ideas and queries. 
  24. 24. Upcoming ……..We will be using face recognition technology in place of markers….. g g gy p

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