The Seven C’S Effective Communication

BISMILLAH-AR-REHMAN-UR-RAHEEM

The Seven C’s Effective Communication

Presented By Muhammad Naveed Shakir

Layout
Introduction
Seven C’s of Effective Communication.
.Definition.
.Benefits.
.How to apply.
.Conclusion remarks.
Conclusion.
Question/Answer Session.
Comments of Teacher.

Introduction
Effective for oral & written Communication.
Principle provide guideline for choice of content and style of presentation.
Adapted to the purpose and receiver of your message.

Seven C’s Effective Communication
Completeness.
Conciseness.
Consideration.
Concreteness.
Clarity.
Courtesy.
Correctness.

Completeness
Definition
Message is complete when it contain all the facts the reader or the listener need for the reaction you desired.
Benefits.
1- Achieving desired result without further expense on messages.
2- Building goodwill.
3- Turn away costly Law suit .

How to apply
(a)- Answering Five W’s.
(b)- In reply of inquiry answering all questions.
© Give something extra,
when desirable.
Concluding remarks
Applying show me attitude toward reader and give informative information that pursed him to visit.

Conciseness
Definition
It means to be point not brief but in fewest possible word or relevant according to subject matter.
Benefits
Save time and Expense .
Increase repetition by not cluttering their professional life's.
How to apply
Eliminate wordy expression.( e.g. use substitute word/active voices).
Include only relevant material. (Avoid long intro, unnecessary explanation, excessive adjective, phrases).
Avoid unnecessary repetition.(e.g.use abrev.CDA,PTCL, Pronouns).

Consideration
Definition
Putting your self in their place . Focus on “you” in place of “I” or “we”.
stress the positive in your message.
Focus on You attitude instead of I.
Show audience benefits or interest in the receiver.
Emphasis positive and pleasant fact.

Concreteness
It means be very clear in thought and expression and must base on facts and figure during writing a message.
Use specific facts and figures.
Put action in your verbs.
Choose vivid , image –building words.

Clarity
Using words that familiar to the message of receiver.
Choose precise, concrete and familiar words.
Construct effective sentences and paragraphs.

Courtesy
Definition
Being aware not only of the perspective of others, but also their feeling. It stems from sincere you-attitude.
Be Sincerely, Tactful, Thoughtful and Appreciative
Use expression that show respect.
Choose non discriminatory expression.

Correctness
Definition
It is proper check on grammar, punctuation, and spelling.
Use right level of language.
Check accuracy of figures, facts& words.
Maintain acceptable writing mechanics.

Conclusion
Know the seven C’s and using them , help you become a better communicator .

Question/Answer Session

Teacher Comment

Thank you

The Seven C’S Effective Communication

by International Islamic University Islamabad

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