Be Target Specific Through Email Lists


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Awesome FREE list building system gets you 5 *more* subscribers for every ONE you bring in!

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Be Target Specific Through Email Lists

  1. 1. ==== ====Awesome FREE list building system gets you 5 *more* subscribers for every ONE you bring in ====If you have been reading my previous articles then youre probably aware that I believe that anemail list is one of the most valuable tools you can have at your disposal when selling digitalproducts online. In fact, the majority of texts that cover selling online will agree with this point.Therefore, Ive decided to base my next few articles on the subject of building an email list.Now before you start building an email list there are a number of things you need to consider.Some of these are points that I personally considered before starting my email list. Others arefactors I just wish I had considered before starting my email list. However, now that I have thebenefit of hindsight Ive collated a list of top tips to consider before starting your own email list:1) TYPE OF AUTORESPONDER:- Before you start building an email list you need anautoresponder program to store all your email addresses. There are two types of autoresponder;Self Hosted (you host the autoresponder software yourself) and Third Party (you pay a monthlysubscription fee to a company who will take care of your autoresponder for you).Now Im no expert on the subject but I have read that although Self Hosted solutions are cheaper(once you have purchased the software thats all you have to pay), people often run into problemssomewhere down the line. These problems include emails going straight into customers SPAMfolders, emails not being delivered etc.Although a Third Party solution is an ongoing expense, I feel this expense is justified. Third Partyautoresponders usually provide very reliable email delivery rates, keep backups of your customeremail lists and most importantly keep up to date with all the related legislation. If a new piece oflegislation is introduced which you are unaware of and you are using a Self Hosted autoresponderyou could potentially violate this legislation, landing yourself in very hot water. With a Third Partyautoresponder, issues such as this are their responsibility and not yours. I personally use andrecommend the third party autoresponder Aweber.2) NUMBER OF LISTS:- When I started The Ebook Cavern Newsletter I simply had all leads fromall my websites subscribe to the same list. However, then I began to think that people whosubscribe to my list after reading one of my reviews may not be be interested in the same topicsas subscribers who came from my eBay About Me page. Therefore, I sat down, considered thedifferent interests of my customers and then created different specific lists to match their interestse.g. an eBay list, a reviews list etc. Now when a lead subscribes they are added to a specific listdepending on the website they subscribed from e.g. leads from my eBay About Me Page aresubscribed to my eBay list. Every subscriber is also added to a main list.By doing this I am now better equipped to cater to my customer needs. I can offer eBay leads freeebooks with resell rights and eBay offers, whilst offering leads from my reviews website free
  2. 2. product reviews. If I want to communicate with all my subscribers then I have the option to do thisby sending an email to my main list.Although you dont need to consider the number of the lists from the start I find it certainly helps. Ifyou organise your lists in this way from the beginning you have a very good idea of what youredifferent customer segments want and you can focus your marketing efforts accordingly.3) COMMUNICATION WITH YOUR LIST:- Once you have decided upon your autoresponderprogram and the number of lists you will be operating, you need to consider how you will becommunicating with your leads. Are you going to send out a regular email newsletter? Are yougoing to send out a combination of free ebooks and promotional offers? Are you simply going tooffer product discounts to your list? These are important questions which you need to considerand then make a final decision.My personal opinion is that a regular newsletter is the best way to keep subscribers up to date withwhats going on. In between each newsletter I send out offers which I believe would be of interestto my list. However, this is a very subjective topic and the final decision is down to you.4) INCENTIVE TO JOIN:- In most cases you need to offer subscribers to your email list anincentive to join. This can include; a free digital product, a free newsletter or product discounts. Itis wise to consider the incentive before you start your email list so that it is relevant. You dontwant to offer a free ebook on gardening if you are building a list in the health and fitness niche.Similarly, product discounts may only be a good incentive in certain niches. You therefore need tothink carefully about the best incentive to fit your niche.I personally believe the best incentive is a unique product (such as an ebook) that you havepersonally created. Offering a unique, self created product to your leads provides you with a greatopportunity to demonstrate your expertise. If its a good quality product your leads will trust youand be more willing to buy from you. Furthermore, if subscribers pass on this unique product toother people it can act as a valuable promotional tool for you.5) NEWSLETTER FORMAT:- If you are going to be sending out an email newsletter to yoursubscribers you really need to consider the newsletter format. You can deliver your newsletter asa plain text email, deliver it as a PDF file, post it on a webpage, post it on a blog or even have anaudio/video newsletter. You need to make this decision before you start your email list so that allthe relevant issues (including newsletter creation and newsletter hosting) are sorted prior to yournewsletters launch.I personally host my newsletter as a WordPress blog. I post each newsletter to the blog in both aHTML and PDF version. Prior to this I hosted my newsletter on a website. I made the decision tochange to a blog because it is so much easier to organise and it allows readers to interact byposting comments on the blog. Changing from a website to a blog took me quite a lot of timewhich I could have saved IF I had considered WordPress blogs from the beginning. Therefore, Ihighly recommend you make the decision about your newsletter format at before you send yourfirst newsletter.Like with many online activities, preparation is key. Follow the five steps and you will haveeverything in place to launch your first email list.
  3. 3. Tom Parker is an eBay Ebook PowerSeller who sells ebooks and software at To receive free tips from Tom regarding selling ebookson eBay and a free collection of ebooks sign up for The Ebook Cavern Newsletter at Please include this resource box whenreprinting this article.Article Source: ====Awesome FREE list building system gets you 5 *more* subscribers for every ONE you bring in ====