The Success of E-cigarettes From a
Financial Expert’s Eye
E-cigarettes have undoubtedly gained a strong foothold in the market,
with ever-increasing demand and growing awareness, but the question
arises – are the e-cigarette companies growing likewise? The secret to
success in the electronic cigarette market is not merely investing billions
of dollars. Financial experts are stressing more on staying ahead of the
competition. And how is it possible? Of course, with innovation, product
development as per changing consumer behavior and trend, as well as
exemplifying a well-defined brand!!
Innovate or Perish!!
In a scenario where a host of new tobacco companies is penetrating into
the e-cigarette market, the product range has somewhat become diluted
and customers now have an unbelievably exotic selection. Large
companies may be investing millions of dollars in manufacturing electronic
cigarettes and marketing the same, extensively across diverse platforms,
but where is the edge? Every e-cigarette company comes with a product
that offers somewhat similar features and benefits, flavors, and prices.
So, why should consumers buy your product rather than that of your
Where the electronic cigarette market is witnessing significant boom and
rapid growth in demand, it is important for a brand to be innovative and
unique, or perish away at the face of stiff competition. Standing ahead of
the crowd always helps in grabbing the attention of the public, and there
lies the secret behind the success of electronic cigarettes. Moreover, as
the industry is getting somewhat diluted with a startlingly vast selection of
similar products, the market demands innovation and uniqueness. If
manufacturers are unable to provide a value for money, the e-cigarette
market will also get extinct in the face of tobacco cigarettes.
E-Cigarettes are Here to Stay!!!
Undoubtedly, it is here to stay and further expand its reach. It is not a
mere fad for upstarts who love experimenting; e-cigarettes come with a
broader concept of health benefits over smoking harmful tobacco
cigarettes, which are a cause of numerous health diseases and even
death. However, the market demands expansion and innovativeness.
Hence, extensive marketing complemented with quality products that are
a result of excellent research and development will help in attracting new
customers and retaining them. At the same time, improved knowledge
and vast exposure of electronic cigarettes is required, coupled with high-
quality products, to consistently increase its sales and use for a good
cause of good health and well being.
No wonder, e-cigarettes are here to stay and have already created a
tremendous buzz in the market. Catering to increasing demand, it is
important for the manufacturers to not only provide superior quality
products but also incorporate some innovativeness to appeal best to the
consumers. Uniqueness, vast exposure, excellent quality, and intelligent
marketing are considering the key mantra to drive success for electronic
cigarette market today.