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What Can Marketing Content Do For Your Business
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What Can Marketing Content Do For Your Business

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Effective Marketing content can help your business to achieve your goals. Are you investing in generating the right content to feed your business?

Effective Marketing content can help your business to achieve your goals. Are you investing in generating the right content to feed your business?

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    What Can Marketing Content Do For Your Business What Can Marketing Content Do For Your Business Presentation Transcript

    • What can marketing content do for your business?Marketing Content Management services
      Defining your market presence
      Sept 2010
    • The relevance of good marketing content in today’s enterprises
      Engaging, relevant and updated marketing content is the new currency in the marketing world
      • Your customers are gathering information and forming an opinion about your company & your products/services through a variety of information channels
      • Having informative, engaging, updated and easily understandable content across all your communication channels is a must today in order to succeed
      • Website
      • Brochures/Presentations
      • Newsletter subscriptions
      • Campaigns/Events presence
      • Press Releases
      • White papers
      • Thought leadership articles
      • Other resources/tools
      2
    • What can good marketing content do for your business?
      3
    • What are the options for you to keep generating good marketing content?
      Hire content writers
      Buy Research
      • Media & PR agencies as well are tuned to propagate content rather than create it
      • Difficult to capture the technical nature of the products/services
      • Lacks domain expertise
      • Direct salaries cost or high contract costs
      • Difficult to find technically savvy writers
      • Full time hires tend to look intrinsic to the org rather than extrinsic
      • Expensive option
      • One research report typically does not cover all items that you are looking for
      • Customized research is even more expensive
      Most of the options are not able to meet the core objectives of generating good marketing content
      4
    • Marketing Content Management (MCM) services from Xenia
      5
      It is very important for your business to communicate effectively with your prospects, customers and stakeholders. With our services, we help you do just that !
      MCM process workflow
    • 6
       
       
      End of presentation
      Thank you
      www.xenia-consulting.com
      http://xenia-consulting.blogspot.com