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The Role Of Good Marketing Content In Acquiring New Customers
The Role Of Good Marketing Content In Acquiring New Customers
The Role Of Good Marketing Content In Acquiring New Customers
The Role Of Good Marketing Content In Acquiring New Customers
The Role Of Good Marketing Content In Acquiring New Customers
The Role Of Good Marketing Content In Acquiring New Customers
The Role Of Good Marketing Content In Acquiring New Customers
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The Role Of Good Marketing Content In Acquiring New Customers

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Describes ways in which good marketing content can be used in new customer acquisition programs

Describes ways in which good marketing content can be used in new customer acquisition programs

Published in: Business, Technology
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  1. The role of good marketing content in acquiring new customersMarketing Content Management services<br />Defining your market presence<br />Apr 2011<br />
  2. The relevance of good marketing content in today’s enterprises<br />Engaging, relevant and updated marketing content is the new currency in the marketing world<br /><ul><li>Your customers are gathering information and forming an opinion about your company & your products/services through a variety of information channels
  3. Having informative, engaging, updated and easily understandable content across all your communication channels is a must today in order to succeed
  4. Website
  5. Brochures/Presentations
  6. Newsletter subscriptions
  7. Campaigns/Events presence
  8. Press Releases
  9. White papers
  10. Thought leadership articles
  11. Other resources/tools</li></ul>2<br />
  12. What can good marketing content do for your business? <br />3<br />
  13. Acquire new customers with good marketing content<br />Attract prospects with campaigns powered by good marketing content<br />Email campaigns<br />Website content<br />Banner ads/ newsletter ads pointing towards some good relevant content<br />PPC campaigns like Google adwords pointing towards relevant content<br />All of this supplemented by good lead capture mechanisms at your website<br />Because of all this traffic, it helps increase your website hits and your SEO ratings<br />Re-purposing your content to take up different forms of marketing artifacts provides you with a fresh approach to reach your prospects and customers<br />White papers re-purposed to articles,blogs<br />Webinars re-purposed to White papers<br />Webinar content to video series or a document series<br />4<br />
  14. The forms your marketing content can attain<br />White papers<br />Articles in media<br />Interviews<br />Case studies<br />Web pages<br />Email newsletters and outbound email campaigns<br />Blogs<br />Feed into Advertising ideas<br />Webinar content<br />Video series<br />5<br />
  15. Marketing Content Management (MCM) services from Xenia<br />6<br />It is very important for your business to communicate effectively with your prospects, customers and stakeholders. With our services, we help you do just that !<br />MCM process workflow<br />
  16. 7<br /> <br /> <br />End of presentation<br />Thank you<br />www.xenia-consulting.com/services<br />http://blog.xenia-consulting.com<br />

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