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The Role Of Good Marketing Content In Acquiring New Customers
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The Role Of Good Marketing Content In Acquiring New Customers

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Describes ways in which good marketing content can be used in new customer acquisition programs

Describes ways in which good marketing content can be used in new customer acquisition programs

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The Role Of Good Marketing Content In Acquiring New Customers The Role Of Good Marketing Content In Acquiring New Customers Presentation Transcript

  • The role of good marketing content in acquiring new customersMarketing Content Management services
    Defining your market presence
    Apr 2011
  • The relevance of good marketing content in today’s enterprises
    Engaging, relevant and updated marketing content is the new currency in the marketing world
    • Your customers are gathering information and forming an opinion about your company & your products/services through a variety of information channels
    • Having informative, engaging, updated and easily understandable content across all your communication channels is a must today in order to succeed
    • Website
    • Brochures/Presentations
    • Newsletter subscriptions
    • Campaigns/Events presence
    • Press Releases
    • White papers
    • Thought leadership articles
    • Other resources/tools
    2
  • What can good marketing content do for your business?
    3
  • Acquire new customers with good marketing content
    Attract prospects with campaigns powered by good marketing content
    Email campaigns
    Website content
    Banner ads/ newsletter ads pointing towards some good relevant content
    PPC campaigns like Google adwords pointing towards relevant content
    All of this supplemented by good lead capture mechanisms at your website
    Because of all this traffic, it helps increase your website hits and your SEO ratings
    Re-purposing your content to take up different forms of marketing artifacts provides you with a fresh approach to reach your prospects and customers
    White papers re-purposed to articles,blogs
    Webinars re-purposed to White papers
    Webinar content to video series or a document series
    4
  • The forms your marketing content can attain
    White papers
    Articles in media
    Interviews
    Case studies
    Web pages
    Email newsletters and outbound email campaigns
    Blogs
    Feed into Advertising ideas
    Webinar content
    Video series
    5
  • Marketing Content Management (MCM) services from Xenia
    6
    It is very important for your business to communicate effectively with your prospects, customers and stakeholders. With our services, we help you do just that !
    MCM process workflow
  • 7
     
     
    End of presentation
    Thank you
    www.xenia-consulting.com/services
    http://blog.xenia-consulting.com