The Role Of Good Marketing Content In Acquiring New Customers

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Describes ways in which good marketing content can be used in new customer acquisition programs

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The Role Of Good Marketing Content In Acquiring New Customers

  1. 1. The role of good marketing content in acquiring new customersMarketing Content Management services<br />Defining your market presence<br />Apr 2011<br />
  2. 2. The relevance of good marketing content in today’s enterprises<br />Engaging, relevant and updated marketing content is the new currency in the marketing world<br /><ul><li>Your customers are gathering information and forming an opinion about your company & your products/services through a variety of information channels
  3. 3. Having informative, engaging, updated and easily understandable content across all your communication channels is a must today in order to succeed
  4. 4. Website
  5. 5. Brochures/Presentations
  6. 6. Newsletter subscriptions
  7. 7. Campaigns/Events presence
  8. 8. Press Releases
  9. 9. White papers
  10. 10. Thought leadership articles
  11. 11. Other resources/tools</li></ul>2<br />
  12. 12. What can good marketing content do for your business? <br />3<br />
  13. 13. Acquire new customers with good marketing content<br />Attract prospects with campaigns powered by good marketing content<br />Email campaigns<br />Website content<br />Banner ads/ newsletter ads pointing towards some good relevant content<br />PPC campaigns like Google adwords pointing towards relevant content<br />All of this supplemented by good lead capture mechanisms at your website<br />Because of all this traffic, it helps increase your website hits and your SEO ratings<br />Re-purposing your content to take up different forms of marketing artifacts provides you with a fresh approach to reach your prospects and customers<br />White papers re-purposed to articles,blogs<br />Webinars re-purposed to White papers<br />Webinar content to video series or a document series<br />4<br />
  14. 14. The forms your marketing content can attain<br />White papers<br />Articles in media<br />Interviews<br />Case studies<br />Web pages<br />Email newsletters and outbound email campaigns<br />Blogs<br />Feed into Advertising ideas<br />Webinar content<br />Video series<br />5<br />
  15. 15. Marketing Content Management (MCM) services from Xenia<br />6<br />It is very important for your business to communicate effectively with your prospects, customers and stakeholders. With our services, we help you do just that !<br />MCM process workflow<br />
  16. 16. 7<br /> <br /> <br />End of presentation<br />Thank you<br />www.xenia-consulting.com/services<br />http://blog.xenia-consulting.com<br />

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