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The Role Of Good Marketing Content In Acquiring New Customers
 

The Role Of Good Marketing Content In Acquiring New Customers

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Describes ways in which good marketing content can be used in new customer acquisition programs

Describes ways in which good marketing content can be used in new customer acquisition programs

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    The Role Of Good Marketing Content In Acquiring New Customers The Role Of Good Marketing Content In Acquiring New Customers Presentation Transcript

    • The role of good marketing content in acquiring new customersMarketing Content Management services
      Defining your market presence
      Apr 2011
    • The relevance of good marketing content in today’s enterprises
      Engaging, relevant and updated marketing content is the new currency in the marketing world
      • Your customers are gathering information and forming an opinion about your company & your products/services through a variety of information channels
      • Having informative, engaging, updated and easily understandable content across all your communication channels is a must today in order to succeed
      • Website
      • Brochures/Presentations
      • Newsletter subscriptions
      • Campaigns/Events presence
      • Press Releases
      • White papers
      • Thought leadership articles
      • Other resources/tools
      2
    • What can good marketing content do for your business?
      3
    • Acquire new customers with good marketing content
      Attract prospects with campaigns powered by good marketing content
      Email campaigns
      Website content
      Banner ads/ newsletter ads pointing towards some good relevant content
      PPC campaigns like Google adwords pointing towards relevant content
      All of this supplemented by good lead capture mechanisms at your website
      Because of all this traffic, it helps increase your website hits and your SEO ratings
      Re-purposing your content to take up different forms of marketing artifacts provides you with a fresh approach to reach your prospects and customers
      White papers re-purposed to articles,blogs
      Webinars re-purposed to White papers
      Webinar content to video series or a document series
      4
    • The forms your marketing content can attain
      White papers
      Articles in media
      Interviews
      Case studies
      Web pages
      Email newsletters and outbound email campaigns
      Blogs
      Feed into Advertising ideas
      Webinar content
      Video series
      5
    • Marketing Content Management (MCM) services from Xenia
      6
      It is very important for your business to communicate effectively with your prospects, customers and stakeholders. With our services, we help you do just that !
      MCM process workflow
    • 7
       
       
      End of presentation
      Thank you
      www.xenia-consulting.com/services
      http://blog.xenia-consulting.com