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The Art Of Repurposing And Cross Promotions
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The Art Of Repurposing And Cross Promotions

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It takes a lot of efforts to generate content that is fresh, engaging and intuitive. Having generated one form of content, you need to spend efforts to leverage it well across different channels. …

It takes a lot of efforts to generate content that is fresh, engaging and intuitive. Having generated one form of content, you need to spend efforts to leverage it well across different channels. Re-purposing it and making it available in different forms is one proven mechanism. Cross-promoting content to a person, who has already ‘tasted’ your content is another time-tested route.


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  • 1. The art of re-purposing and cross-promotionsIt takes a lot of efforts to generate content that is fresh, engaging andintuitive. Having generated one form of content, you need to spendefforts to leverage it well across different channels. Re-purposing it andmaking it available in different forms is one proven mechanism. Cross-promoting content to a person, who has already ‘tasted’ your contentis another time-tested route. Like it, Share it!
  • 2. Forms of ContentContent is being consumed in different ways, at different timesEach piece of content has a particular lifespan, beyond which itloses its valueParts of published content can be re-purposed, re-validated and presented in a different form at differentpoints in time.The subject, topic of the newly presented content may beaddressing a different dimension of the client requirement Like it, Share it! 2
  • 3. Examples of re-purposing contentA white paper addresses a range of topics. The published content can be used to generate- Several ebooks- Several Articles- Webinar Content Like it, Share it! 3
  • 4. Examples of re-purposing content .. contdA webinar also covers a range of topics. The published content can be used to generate- Several ebooks- White papers Like it, Share it! 4
  • 5. Things to watch out forAvoid duplication, redundancyFocus on delivering value. It is important to have a customer centricviewpoint and focus on quality, while delivering content Like it, Share it! 5
  • 6. Cross-promoting contentIt is useful to engage your audience deeper, if they have alreadytasted a piece of your content.Cross-promotions within existing content, or through automated &subtle emails will help the target customer engage deeper with youand consume more content You might also want to read Content Project- Getting together a dream team This is where we provide you tips on how to staff your content team Like it, Share it! 6
  • 7. Referencing earlier contentContent that you have published in the past starts losing its value over timeIn new published content, it is nice to refer some of the earlier content thatyou have published. It helps revive the earlier published content and alsohelps in engaging deeper with the customerYou might also want to read Planning for a content dashboard. This document provides tips on how to get your content Like it, Share it! calendar ready 7
  • 8. Reference info B2B Marketing manifesto from Velocity PartnersProject Open Kimono- Cross promoting B2B content from Velocity Partners Like it, Share it! 8
  • 9. About Xenia ConsultingXenia Consulting is a marketing services company focusing on helpingcompanies manage demand generation in a unique way, that combinesstrategic content marketing programs & digital marketing enablement. www.xenia-consulting.com our blog our Twitter feed some interesting downloads send us an email Call us on US : +1 913 232 2283 IND : +91 20 65293047 9

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