• Save
Analyzing Your Marketing Campaigns Effectively
Upcoming SlideShare
Loading in...5
×
 

Analyzing Your Marketing Campaigns Effectively

on

  • 893 views

We are in the world of measurable marketing. With a variety of tools & metrics available, it has become a lot easier to analyze your marketing campaigns. By being able to monitor the effectiveness ...

We are in the world of measurable marketing. With a variety of tools & metrics available, it has become a lot easier to analyze your marketing campaigns. By being able to monitor the effectiveness of the campaigns in real time, it is possible to tweak parameters at run-time, based on initial feedback. This ensures better results for your marketing campaigns

Statistics

Views

Total Views
893
Slideshare-icon Views on SlideShare
891
Embed Views
2

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 2

http://www.linkedin.com 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Analyzing Your Marketing Campaigns Effectively Analyzing Your Marketing Campaigns Effectively Presentation Transcript

    • Analyzing your marketing campaignseffectivelyWe are in the world of measurable marketing. With a variety of tools &metrics available, it has become a lot easier to analyze your marketingcampaigns. By being able to monitor the effectiveness of thecampaigns in real time, it is possible to tweak parameters at run-time,based on initial feedback. This ensures better results for your marketingcampaigns Like it, Share it!
    • Analyzing & Tracking – the key to success Delivered, Bounced, Opens, Click-throughs, Email Newsletter subscriptions campaignsTwitter followers,Facebook likes, Linked INconnections, Featureddiscussions, Visits, Bounce ratio, Analysis Time on site, Pages Social visited, Content, Source & Website Media through Google Tracking Analytics Blog subscribers, Blog comments, Blogroll, Blog Like it, Share it! Track visits through Analytics, URL shortener 2
    • 1 Website • Go beyond the standard “Number of visits”. • Analyze SEO performance through Google Analytics • Performance: Traffic from Organic Search • Visits You might also want to read Some simple • Pages/Visit SEO tips to better your website rankings • Bounce Rate • Average Time on Site • Percentage of New Visits • Segmentation of the traffic to understand the performance of organic search • Content Coverage: Indexing by Search Engines • Amount of content indexed over time • Number of pages getting traffic from search engines • Keyword Performance: Search Engine Results • Impressions of your website links across search engines • Click through of your website links across search engines Like it, • Share it! Outcomes: Goals, Revenue and ROI 3
    • 1 Website .. contd • Analyze Pay Per Click campaigns • Organic Results work in combination with PPC efforts to generate your targeted revenue. • Analyze: • Cost Per Click • Revenue Per Click • Return on Investment • Analysis of your PPC Ad Positions and Revenue impact • Measurement of PPC Customer Behavior • Days to Purchase or desired opportunity funnel flow • Marketing insights from the data obtained to support decision making Like it, Share it! 4
    • 1 On-page Audit ..contd • Technical Analysis • Page load time, Total page size under 150k, Text to HTML ratio, XML sitemap, Robots.txt, Canonicalization, 301 redirect issues , 404 errors, presence of flash and i-frames, and compliance with the syntax. The right steps taken here will make sure that the crawlers regularly index your content • Keyword Analysis • Search volume – have the right keywords been chosen • Bid volume – is it manageable? • Ranking across SERP’s (Search Engine Results page) • Competitor Analysis • Page rank, Ranking on SERP’s, Backlink Analysis, Content Analysis Like it, Share it! 5
    • 2 Blog Blog is a great platform to publish frequent and fresh content. You can analyze • Number of blog subscribers that your blog receives • Number of comments that you blog invites • Number of page visits to the blog, through Google Analytics or through URL shorterner like Goo.gl or Bit.ly Like it, Share it! 6
    • 3 Social Media Social Media is an integral part of content marketing. It is an important resource to manage your content propagation and win hearts of communities. You can analyze • Twitter followers • Number of lists that you get added to on Twitter • Number of Re-tweets or mentions • Facebook likes • Linked IN Featured discussions Like it, Share it! 7
    • 4 Email marketing campaigns • Email marketing is one of the most productive acquisition channels for any organization. • Analyze your Email campaigns through • Campaign Response You might also want to read Planning for a • Delivery Rate content dashboard or planning for a • Open Rate Project dream team for content • Click through Rate • Subscriber Retention Rate • Website Behavior • Bounce Rate on website from your email campaign • Length of visit due to your email campaigns • Business Outcomes • Conversion rate of your visitors due to email campaigns • Average revenue per email sent • Email campaign profitability Like it, Share it! 8
    • About Xenia ConsultingXenia Consulting is a marketing services company focusing on helpingcompanies manage demand generation in a unique way, that combinesstrategic content marketing programs & digital marketing enablement. www.xenia-consulting.com our blog our Twitter feed some interesting downloads send us an email Call us on US : +1 913 232 2283 IND : +91 20 65293047 9