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Analyzing Your Marketing Campaigns Effectively
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Analyzing Your Marketing Campaigns Effectively

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We are in the world of measurable marketing. With a variety of tools & metrics available, it has become a lot easier to analyze your marketing campaigns. By being able to monitor the effectiveness ...

We are in the world of measurable marketing. With a variety of tools & metrics available, it has become a lot easier to analyze your marketing campaigns. By being able to monitor the effectiveness of the campaigns in real time, it is possible to tweak parameters at run-time, based on initial feedback. This ensures better results for your marketing campaigns

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Analyzing Your Marketing Campaigns Effectively Presentation Transcript

  • 1. Analyzing your marketing campaignseffectivelyWe are in the world of measurable marketing. With a variety of tools &metrics available, it has become a lot easier to analyze your marketingcampaigns. By being able to monitor the effectiveness of thecampaigns in real time, it is possible to tweak parameters at run-time,based on initial feedback. This ensures better results for your marketingcampaigns Like it, Share it!
  • 2. Analyzing & Tracking – the key to success Delivered, Bounced, Opens, Click-throughs, Email Newsletter subscriptions campaignsTwitter followers,Facebook likes, Linked INconnections, Featureddiscussions, Visits, Bounce ratio, Analysis Time on site, Pages Social visited, Content, Source & Website Media through Google Tracking Analytics Blog subscribers, Blog comments, Blogroll, Blog Like it, Share it! Track visits through Analytics, URL shortener 2
  • 3. 1 Website • Go beyond the standard “Number of visits”. • Analyze SEO performance through Google Analytics • Performance: Traffic from Organic Search • Visits You might also want to read Some simple • Pages/Visit SEO tips to better your website rankings • Bounce Rate • Average Time on Site • Percentage of New Visits • Segmentation of the traffic to understand the performance of organic search • Content Coverage: Indexing by Search Engines • Amount of content indexed over time • Number of pages getting traffic from search engines • Keyword Performance: Search Engine Results • Impressions of your website links across search engines • Click through of your website links across search engines Like it, • Share it! Outcomes: Goals, Revenue and ROI 3
  • 4. 1 Website .. contd • Analyze Pay Per Click campaigns • Organic Results work in combination with PPC efforts to generate your targeted revenue. • Analyze: • Cost Per Click • Revenue Per Click • Return on Investment • Analysis of your PPC Ad Positions and Revenue impact • Measurement of PPC Customer Behavior • Days to Purchase or desired opportunity funnel flow • Marketing insights from the data obtained to support decision making Like it, Share it! 4
  • 5. 1 On-page Audit ..contd • Technical Analysis • Page load time, Total page size under 150k, Text to HTML ratio, XML sitemap, Robots.txt, Canonicalization, 301 redirect issues , 404 errors, presence of flash and i-frames, and compliance with the syntax. The right steps taken here will make sure that the crawlers regularly index your content • Keyword Analysis • Search volume – have the right keywords been chosen • Bid volume – is it manageable? • Ranking across SERP’s (Search Engine Results page) • Competitor Analysis • Page rank, Ranking on SERP’s, Backlink Analysis, Content Analysis Like it, Share it! 5
  • 6. 2 Blog Blog is a great platform to publish frequent and fresh content. You can analyze • Number of blog subscribers that your blog receives • Number of comments that you blog invites • Number of page visits to the blog, through Google Analytics or through URL shorterner like Goo.gl or Bit.ly Like it, Share it! 6
  • 7. 3 Social Media Social Media is an integral part of content marketing. It is an important resource to manage your content propagation and win hearts of communities. You can analyze • Twitter followers • Number of lists that you get added to on Twitter • Number of Re-tweets or mentions • Facebook likes • Linked IN Featured discussions Like it, Share it! 7
  • 8. 4 Email marketing campaigns • Email marketing is one of the most productive acquisition channels for any organization. • Analyze your Email campaigns through • Campaign Response You might also want to read Planning for a • Delivery Rate content dashboard or planning for a • Open Rate Project dream team for content • Click through Rate • Subscriber Retention Rate • Website Behavior • Bounce Rate on website from your email campaign • Length of visit due to your email campaigns • Business Outcomes • Conversion rate of your visitors due to email campaigns • Average revenue per email sent • Email campaign profitability Like it, Share it! 8
  • 9. About Xenia ConsultingXenia Consulting is a marketing services company focusing on helpingcompanies manage demand generation in a unique way, that combinesstrategic content marketing programs & digital marketing enablement. www.xenia-consulting.com our blog our Twitter feed some interesting downloads send us an email Call us on US : +1 913 232 2283 IND : +91 20 65293047 9