Passion. Creativity. Experience.
COMPANY CREDENTIALS | 2008
2. Who We Are
Wasabi is a full-service interactive firm focused on total new media solutions that pushing the
boundaries of marketing, sales and operations.
We are a passionate group of professionals experienced in a range of disciplines necessary to
help clients moving-forward in the interactive universe: strategy and planning; innovative ideation
and design; marketing and communications; and a variety of enabling technologies.
Founded in 2006, Wasabi was a division that handled more than 100 new media & online projects
of BeeBranding, a full-service branding agency in Vietnam.
November 2008, privately owned Wasabi Interactive JSC formed as in the warming up period of
Vietnam Online Market.
3. Who We Are
We believe that the success always comes from passion
and gigantic efforts.
We believe that it takes insight and creativity to stand out
and win in a world full of brands and their noise.
We believe that in the universe of disjointed and
fragmented communications, digital interactions must fit
seamlessly into the customer experience.
Our Beliefs: Passion. Creativity. Experience.
At Wasabi, we combine passion, creativity, experience, also knowledge and professionalism to come
up optimal solutions that will help our clients archive success.
4. Who We Are
The fine balance of Marketing Insight, Fantastic Design and Innovative Technology at Wasabi is
driving for your brand positioning in targeted consumers’ hearts & minds, competitive
differentiation in your industry and efficient cost saving and return on your marketing, sales and
Our Model: Marketing Insight. Fantastic Design. Innovative Technology.
Wasabian Life: Think Smart. Work Hard. Play Wasabi.
Thinking smart and working hard are not enough, we believe the ideas that capture the moment are
just coming when we meet the balance of think, work and play – that’s the point we call “play wasabi”.
Open, friendly, collaborative, funny, free and screwy, the atmosphere at Wasabi always engages and
energizes talented individuals to trust the instincts and push the limits of capabilities.
5. What We Do
Wasabi offers ideas, strategy and execution for new media projects.
6. What We Do
Online Marketing Strategy
Interactive Advertising Creative
Online Media Planning & Buying
No-Pay Media Execution
Search Engine Marketing
Viral Campaigns & Promotion
7. What We Do
Online Strategic Planning
Web Design & Development
Content Management & Technology Solutions
Web Analytics & Optimization
Domain & Hosting Solutions
8. What We Do
Motion Design (Flash animation, banner ads, 3D animation, video effects and video
editing for all media)
Interactive CDs & DVDs (Design and authoring of interactive media presentations)
Public Presentations (Interactive presentations and sales systems adapted to any
screen or device in public use)
Indoor/Outdoor Displays, Kiosks, iTV, Advergames, Mobile Applications (phones and
9. What We Do
HTML, XML, CSS2, PHP, ASP, AJAX, CGI, Pearl, Java, MySQL, C sharp
Windows, IIS, SQL Server, .Net, .NetNuke, Linux, Ruby
Photoshop, Adobe Illustrator, Corel Draw, Flash, Flex, QuarkExpress
Wasabi Platform (we developed our-self platform and library)
Our Technology & Labs
10. What We Do
Define: Every job we undertake begins with an accurate definition. In this first phase, we
gather and analyze the information we need to clearly identify the scope of your project. We’ll
discover as much about you, your project, your audience, and your potential clients as possible.
Design: We approach the design of every project differently by offering solutions that is
tailored specially to meet your objectives. Prior to production, a design outline specifying
targets, strategies, and methodologies is developed and approved by you, the customer, ensuring
that your needs will be met throughout the development process.
Our Process: Define. Design. Develop. Deploy
11. What We Do
Develop: In this phase, the engineering team takes the Design Document and develops the
deliverable solution. There are customer discussions on an ongoing basis to keep everyone posted
on project status, as well as answer questions that may arise. The review provides the customer
another opportunity to provide feedback and make changes to the system to ensure that it will
meet expectations upon Deploy, which is the final implementation phase.
Deploy: Whether an Online/Mobile Application, Rich Media Website or a full scale Viral Marketing
Campaign, it is our commitment to deliver a complete solution that is on schedule and within
budget. We work directly with you each step of the process there for, nothing is left to chance. As
a result of this process, you can be assured that all of your goals and objectives have been
completely addressed, resulting in a program that meets and exceeds your expectations.
Our Process: Define. Design. Develop. Deploy
12. What We Do
Offshore: Wrigley (CoolAir), Unilever (P/S, Comfort), Abbott (PediaSure, BMI), Nokia, SYM
(Attila), Standard Chartered, Fun Coolo, Prudential (Insurance, Link, Finance), PB (Castrol), Midea, Mini
Melt, Genex, Singapore Tourism Board, Singapore Education Board, Tetra Pak, PPR (Confarama), Lowe
(Close-Up), JWT (Knorr),
Local: VON (Yume.vn), Oriental Saigon, AudioPhile, Thong Nhat Hospital, HCM Economy & Technology
College, Baoviet Security, Dinh Nguyen Construction, Dong Tien Paper, Eka Vietnam, Hoang Nguyen, Mai’s
Fashion, Minh Thanh Piano, DuyNgoc Guitar, My Hao Cosmetic, Tay Ho Realestate, Vina Insurance, Tinna
Tinh Singer, Thanh Cong Textile, Duy Thinh Textile, TCM, Samland, Mun Creative, Minh Vien, Mac
Garden, Kim Long Security, Kool Studio, Huy Khanh, Yen Sao Hoang Yen, Hai Thanh, Fabaco, Doan Chu
Entrepreneur, 3-2 Pharmar, Thanh Dat Pharmar, DA Plastic, CAID Contruction, Auto Mart…
13. What We Do
Flash Website: Beebranding.com, Fun Coolo
Rich Media Website: SYM – Attila.com.vn
Online Contest: Singapore Tourism Board – khoanhkhacsingapore.com
Viral Campaign: Standard Chartered Bank – Ngoinhabeban.com
Flash & Dynamic Website: Midea, MacGarfen, Duy Thinh Textle, Tinna Tinh
Customer Database: Nokia, Abbott (PediaSure, BMI)
Portal: Singapore Education Board – giaoducsingapore.com, VietnamBranding eMagazine, Doanh Chu
Advergame: Cool Air, Tetra Pak, Comfort
Flash Animation Clip: P/S
Interactive Presentations: Prudential
14. Flash Website: FunCool Fashion – funcoolo.com
The Brief: Setup brand character through an interactive website
(FunCoolo is a popular fashion brand for Italian Young Generations)
Solution: Build flash website with intermix flash and dynamic applications
Reference link: www.funcoolo.it
17. Rich Media Website: SYM - Attila.com
The Brief: Develop online brand identiy for Attila
scooter and an interaction channel for target customers
Solutions: Build rich media website intermixed with interactive video, 3d animation and flash
applications – Reference link: www.attila.com.vn
18. Rich Media Website: SYM - Attila.com
19. Online Contest: Singapore Tourism Board – khoanhkhacsingapore.com
The Brief: Support Singapore tourism broadcasting campaign in order
to attract Vietnamese tourists in 2007 summer vacation
Solutions: Build website khoanhkhacsingapore.com – an interactive channel for user who join in the exam-
game “My best photo in Singapore” – Reference link: work.wasabiinteractive.com/khoanhkhacsingapore
20. The Brief: Get at least 20,000 users in 6 weeks, more than 300,000 pageviews for the
E$aver online banking service launching
Solutions: Develop microsite with advergame contest includes viral module and customer database
Reference link: www.ngoinhabeban.com
WASABI Viral Campaign: Standard Chartered Bank – Ngoinhabeban.com