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When elephants dance , enterprise goes mobile !
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When elephants dance , enterprise goes mobile !

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  • These days it seems like everyone is building apps — not just consumer apps, but apps for the enterprise, too.
    The problem is how you go about creating an app. It wasn’t long ago when you needed to be a programmer to create an app, now there are tools for you to be able to get your mobile app launched without the technical knowledge you thought you needed. I tried loads of them but Snappii seems to be the best among such tools.
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  • A man on a road <br /> 250-300 days a year, because selling never stops. <br /> Carrying a battered suitcase, <br /> filled with samples, brochures <br /> contracts <br /> pictures of his kids & the wife… <br /> - Day after day, meeting people, pitching his stuff. <br /> Why are we talking about him here? This is a mobile conference! <br />
  • I&apos;m not talking about the fact that smartphone sales are in billions. <br /> Nor am I talking that Samsung now sells more smartphones than Apple. <br /> - Calling it a smartphone doesn&apos;t do justice to the reality. <br /> - Phone Dialing just happens to one of the primary features it provides. <br /> - Its a true blue "PC" - personal computing device. <br /> - In your pocket, available 24/7, specifically designed for your personal needs. <br />
  • With so many mobile devices, apps take centrestage. <br /> At 10 Million Apps, Apple App Store is a digital Walmart! <br /> Same with Google Market. <br />
  • - Consumer is spoilt for choice <br /> - Most of the buzz has been around apps that you, as individuals, consume. Why is that? <br /> Apps are sexy, <br /> Provide unique experiences <br /> Consumer discover new things to do, or new ways of doing existing things <br /> Apps get talked about in media. <br /> - Many have become million dollar brands with global recognition. <br /> Look at Facebook, which has seen meteoric growth since it embraced mobile. <br />
  • We’re in it for the money. <br /> A way to make money of the ideas we have. <br /> Entry costs are "low" (more on this later) <br /> No need for a company, just open a dev account, build your idea into a product, and make money from sales or in-app purchases. <br /> Since 2008, Apple has paid out $9 billion dollars to app developers. <br /> 70/30 revenue sharing model is extremely profitable. <br /> That’s the theory. <br /> - Thrill of seeing something you created being used by thousands or millions of users worldwide. <br /> Dude, that&apos;s my stuff out there! <br /> - Top 1% of all developers account for over 36% of revenue. <br /> - The next 19% account for 61% of revenue <br /> - The remaining 80%? A whopping 3%! <br /> Suddenly, that $9 billion revenue doesn’t look very tempting. <br />
  • But there is another market, which frequently gets overlooked. <br /> Not sexy, <br /> Not looking for unique experiences, <br /> Has its own unique set of challenges. <br /> But this market has 1 unique characteristic: It has in-built buyers. <br />
  • Who am I talking about? The employees, or course! <br /> The global workforce is 3 Billion. <br /> The white collar workers are <br /> tech savvy group of people, <br /> well educated, <br /> probably already using consumer level apps on their own mobile devices. <br /> How does this make them a captive audience? <br />
  • The magic phrase: Apps for the Enterprise. <br /> This is nothing new. The App Store has always supported enterprise level deployments since, well, the App Store was thrown open for devs 5 years back. <br /> Why am I talking about it today? <br /> Appcelerator survey: <br /> nearly 3/4th of the enterprises have built less than 5 apps, of which 40% is at 0-1 app only. <br /> 85% of the same respondents believe that mobile developments will exceed desktop developments next year. <br />
  • Gartner: By 2017, 25% of all enterprises will have app stores <br /> Companies will invest in HTML5/Hybrid apps to fulfill demand from employees for apps. <br /> A Past look: <br /> Blackberry elites - A company supplied phone was a symbol of having arrived in the corporate world, <br /> Now, companies being pressured by employees to support their personal devices at the workplace. <br /> Situation has been entirely reversed. <br />
  • Market is growing. <br /> A Nasscom report says the Enterprise Mobility market is expected to be worth $140 Billion by 2020. <br /> An Appcelerator study shows: <br /> B2C interest is falling, <br /> B2E increasing proportionately. <br />
  • Findings of the past 3 years. <br />
  • What about enterprises? <br /> Evolving situation <br /> Early adopters focused on mobile device management (I&apos;m looking at Blackberry here) & email apps. <br /> - Now entire business processes are being re-imagined from a mobile centric standpoint, giving birth to what is known as the "mobile first enterprise". <br /> People are bringing their own devices, and are clamoring for support from companies. <br /> IT no longer controls budget, <br /> Business units are recognizing a need for such initiatives and building their own apps. <br /> BU is bypassing corporate guidelines in order to access data faster & collaborate more effectively. <br />
  • Not a quick solution. <br /> Transformation is a long term process. <br /> Enterprises often forget to ask about what to do. <br /> Instead, they get distracted by the question of how to do it... <br />
  • Enterprise Apps in mobile devices have a tremendous advantage. <br /> Smart agents can help your employees address a problem or seize an opportunity - provided they have been designed & deployed correctly. <br /> Unfortunately, that is not the case. <br />
  • - Most apps are the result of squeezing a web app onto a mobile device. <br /> Focus on 5% principle. A mobile app will have only 5% features of the web app, but it will be features that drive the most value. <br /> Delivering an app with laser focused functionality requires <br /> Clear understanding of the business objectives <br /> Needs of your internal & external users. <br />
  • Use a business architecture approach. <br />
  • 1. Identify your stakeholders <br /> 2. Map your current & potential modes of engagements with stakeholders <br /> 3. Evaluate the engagements vis-a-vis business strategy <br /> 4. Identify capabilities required to support these engagements <br /> 5. Cost/benefit analysis of building new engagements <br />
  • Every company will go through these phases no matter what size, or disposition: <br /> - Opportunistic Mobility: No central mobile strategy, one off mobile projects <br /> - Strategic Mobility: Strategy varies by business unit, development tools & resources in place, but not optimized for scale <br /> - Mobile First: Central strategy tied to business metrics, IT governance balanced with business data needs, scalable development methodology <br />
  • Every company will go through these phases no matter what size, or disposition: <br /> - Opportunistic Mobility: No central mobile strategy, one off mobile projects <br /> - Strategic Mobility: Strategy varies by business unit, development tools & resources in place, but not optimized for scale <br /> - Mobile First: Central strategy tied to business metrics, IT governance balanced with business data needs, scalable development methodology <br />
  • What are the challenges for building enterprise mobile apps? <br />
  • What are the challenges for building enterprise mobile apps? <br /> BYOD – Ironical, bcoz BYOD is kicking off initial projects in companies. Leveraging the fact that people already own a mobile device. However, segmentation is a big issue. Also, having a policy on BYOD is important. <br /> 2. Security - Different organizations have different authentication mechanisms. <br /> 3. Backend Services - Configuration, Logging, Storage <br /> 4. Existing infrastructure & Legacy systems <br /> 5. Additional Infrastructure - Push notifications, Message Queuing, SMS, Email <br /> 6. How to build - Native or Hybrid? <br /> 7. Managing the Enterprise App Store <br />
  • - Emergence of cross platform mobile application platforms (MADPS) <br /> - Emergence of third party backend systems - BaaS <br />
  • An approach for web & mobile frontend devs to connect apps to a backend (cloud storage). <br />
  • - Cloud based data storage <br /> - REST based CRUD operations on data <br /> - Optimized data transfers (JSON, XML) <br /> - User management to authenticate access to data <br /> - Communication: SMS, Email, Chat, Push notifications <br /> - Social integration <br /> - Geo location <br /> - Analytics to determine performance & usage <br />
  • It is an alternative to mobile middleware. <br /> Complexity of building a backend that services multiple frontends can be time consuming. <br /> Also expensive. <br /> Cloud development effort can be upto 3/4 of total app development investment. <br /> You are building an app for consumers, but most of the effort goes into something they won&apos;t ever see. <br /> BaaS make app development easier by allowing devs to focus on creating new experiences, while taking care of the generic part of the development process. <br />
  • Business is war. Your road warriors need the right weapons to win the battle. <br />

When elephants dance , enterprise goes mobile ! When elephants dance , enterprise goes mobile ! Presentation Transcript

  • When Elephants Dance: Enterprise goes Mobile Abhay Aggarwal Principal, Mobility
  • SOFTWARE DEVELOPMENT DONE RIGHT Netherlands | USA | India | France | UK www.xebia.in; Blog :http://.xebee.xebia.in
  • The journey of a man…
  • Not just a Smartphone… anymore This is an Example of a Long Presentation Section Heading
  • 10 Million…and counting This is an Example of a Long Presentation Section Heading
  • Consumer is KING This is an Example of a Long Presentation Section Heading
  • What’s in it for developers? This is an Example of a Long Presentation Section Heading
  • There’s another market out there This is an Example of a Long Presentation Section Heading
  • Who is Buying? This is an Example of a Long Presentation Section Heading
  • This is an Example of a Long Presentation Section Heading What’s the Magic Word?
  • This is an Example of a Long Presentation Section Heading 1 in 4 enterprises will have app stores
  • Why should developers go for it? This is an Example of a Long Presentation Section Heading
  • B2E is RISING This is an Example of a Long Presentation Section Heading
  • This is an Example of a Long Presentation Section Heading
  • It’s a Marathon This is an Example of a Long Presentation Section Heading
  • This is an Example of a Long Presentation Section Heading Why Mobile First?
  • Failure to build an effective app
  • Becoming Mobile First
  • Becoming Mobile First Identify Stakeholders Map engagements Evaluate engagements against strategy Identify capabilities Cost/Benefit analysis
  • Mobile Maturity Life Cycle
  • Mobile Maturity Life Cycle Opportunistic Mobile Strategic Mobile Mobile First
  • Key Challenges to Mobility
  • Key Challenges to Mobility BYOD New Infrastructure Security Native/Hybrid? Backend Services Enterprise App Store Legacy Infrastructure
  • Evolution of the Ecosystem
  • Backen d as a Service
  • Data Store REST API Backen d as a Service Optimized Data Transfers User Management Communication Social Geo location Analytics
  • Why Use BaaS?
  • In Summary
  • • BYOD is driving consumerization in IT in enterprise • Marketing now controls the purses; not IT • Initial adopters in Sales force automation, CRM, Field Service Automation • Companies are grappling with how to build. Real Question should be What to build? • Remember the 5% rule • BaaS de-clutters the backend, so that developers can focus on experiences • Open source will leapfrog proprietary platforms • Begin with Cost saving models & graduate to Revenue generating models
  • ONE LAST THING
  • An army travels on its stomach. Napoleon Bonaparte
  • aaggarwal@xebia.com www.xebia.in
  • References Mobile Stats • http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats Enterprise Mobility • http://www.wired.com/insights/2013/02/why-your-enterprise-must-rethink-mobileapp-development/ •http://www.wired.com/insights/2013/08/enterprise-mobile-apps-old-school-new-rules/ •http://www.mobilemarketer.com/ •http://mobileenterprise.edgl.com/top-stories BaaS • http://en.wikipedia.org/wiki/Backend_as_a_service •http://blogs.forrester.com/michael_facemire/12-04-25mobile_backend_as_a_service_the_new_lightweight_middleware • Google & Flickr Images 34
  • Enterprise mobile Retail, banking, social apps Retail, banking, social apps Native & Cross platform solutions Native & Cross platform solutions Approach - Strategy, Development, and Delivery Automated mobile testing & deployment Automated mobile testing & deployment Strong mobile conceptualization, UX design, development & support Strong mobile conceptualization, UX design, development & support Online and offline sync, push notifications, device to device communication Online and offline sync, push notifications, device to device communication
  • Contact us @ Websites www.xebia.in www.xebia.com www.xebia.fr Xebia India infoindia@xebia.com Thought Leadership Htto://xebee.xebia.in http://blog.xebia.com http://podcast.xebia.com