Master of Exhibit Design at La Sapienza University, Lesson 2

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  • 1. Lezione 2GRANDIEVENTIprocesso – città - progettomultimedia – interazione – tecnologie ubiquemobile devices – information visualizationnatural interaction – social networksSALVATORE IACONESIORIANA PERSICOsalvatore.iaconesi@artisopensource.netoriana.persico@gmail.comhttp://www.artisopensource.nethttp://www.fakepress.it
  • 2. Prima di cominciare:1) raccogliamo le email2) chi vuole si prenda le slide della lezione 1
  • 3. Case Studies
  • 4. Chevy at SXSW 2011 http://www.youtube.com/watch?v=h-lZXFk311c
  • 5. Chevy at SXSW 2011 Complete integration between off-line e on-line Location-based & Augmented Reality Complete integration with social networks Narratives among different media & channels Partner with Gowalla As soon as visitors arrive at airport they receive location based messages QRCodes everywhere, attached to micro-sites and social networks Chevy iReveal app: AR to see 3D models
  • 6. thJoyce 40 anniversary Video (reactivision/reactable)
  • 7. Artvertiser video
  • 8. Augmented Shadow video
  • 9. Zugara Augmented Shopping video
  • 10. Daito Manabe - Faces video
  • 11. Rorschach cards video
  • 12. Coca Cola Village http://www.youtube.com/watch?v=xUv0GU5rfHg
  • 13. FBFaces
  • 14. ecotonoha http://www.nec.co.jp/ecotonoha/index_en.html
  • 15. QRCode Building
  • 16. Sony Vaio Scavenger Hunt http://www.youtube.com/watch?v=MRH4ObEtd5A
  • 17. Netherland Film Festival http://www.youtube.com/watch?v=JmeCqhR-WY0
  • 18. Dallas Tourism video
  • 19. Ralph Lauren 4D experience http://vimeo.com/16723278
  • 20. Toyota Auris http://www.youtube.com/watch?feature=player_embedded&v=UJ7E7uEZN00#!
  • 21. Lezione 2GRANDIEVENTIprocesso – città - progettomultimedia – interazione – tecnologie ubiquemobile devices – information visualizationnatural interaction – social networksSALVATORE IACONESIORIANA PERSICOsalvatore.iaconesi@artisopensource.netoriana.persico@gmail.comhttp://www.artisopensource.nethttp://www.fakepress.it
  • 22. Prima di cominciare:1) raccogliamo le email2) chi vuole si prenda le slide della lezione 1
  • 23. Case Studies
  • 24. Chevy at SXSW 2011 http://www.youtube.com/watch?v=h-lZXFk311c
  • 25. Chevy at SXSW 2011 Complete integration between off-line e on-line Location-based & Augmented Reality Complete integration with social networks Narratives among different media & channels Partner with Gowalla As soon as visitors arrive at airport they receive location based messages QRCodes everywhere, attached to micro-sites and social networks Chevy iReveal app: AR to see 3D models
  • 26. Joyce 40th anniversary Video (reactivision/reactable)
  • 27. Artvertiser video
  • 28. Augmented Shadow video
  • 29. Zugara Augmented Shopping video
  • 30. Daito Manabe - Faces video
  • 31. Rorschach cards video
  • 32. Coca Cola Village http://www.youtube.com/watch?v=xUv0GU5rfHg
  • 33. FBFaces
  • 34. ecotonoha http://www.nec.co.jp/ecotonoha/index_en.html
  • 35. QRCode Building
  • 36. Sony Vaio Scavenger Hunt http://www.youtube.com/watch?v=MRH4ObEtd5A
  • 37. Netherland Film Festival http://www.youtube.com/watch?v=JmeCqhR-WY0
  • 38. Dallas Tourism video
  • 39. Ralph Lauren 4D experience http://vimeo.com/16723278
  • 40. Toyota Auris http://www.youtube.com/watch?feature=player_embedded&v=UJ7E7uEZN00#!