Let's Get Social!

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Tactics for Your Small Business Social Networking Success - Use social media as part of your overall business marketing strategy to help your business grow.

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  • Avoid previous disasters and be successful by following the process
  • Let's Get Social!

    1. 1. Let’s Get Social!<br />Tactics for Your Social Networking Success<br />Lakesha Brown<br />
    2. 2. Social Media Defined<br />What is it?<br />Social Media is the future of communication, a countless array of tools/platforms that increase and enhance the sharing of information. It includes text, photos, audio, video.<br />There is no other low-cost promotional method out<br /> there that will easily give you large numbers of <br /> visitors.<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    3. 3. Social Media Defined<br />How it helps?<br />Social media marketing is an excellent way to get people to your main presence and look at what you have to offer. <br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />“Participation in social media shows the human side of your company…” -toprankblog.com<br />
    4. 4. New Culture<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    5. 5. Social Media Defined<br />Why Use Social Media?<br />Broken traditional model<br />34% of US homes have a DVR to skip commercials<br />$44 of junk mail is discarded without being opened<br />72% of Americans are on the DNC Registry<br />Radio advertising in North America fell 17.6% in ’09<br />Rewards to transform your marketing<br />93% of Americans want you to be on social media<br />Facebook is the 3rd largest country in the world<br />2/3 of the Globe visit social platforms<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    6. 6. Social Media Defined<br />Why Use Social Media?<br />Social site interaction is the 4th most popular online activity – in front of email (personal)<br />Social media is like Word of Mouth – ON STEROIDS!<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    7. 7. How Is It Different?<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    8. 8. 4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />Credit photo - All rights reserved by RadarDDBuk<br />
    9. 9. 4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    10. 10. Myths of Social Media<br />1. My customers don’t use social media<br />81% of U.S. adults with an Internet connection use social media in some form or function. Further, last year’s Forrester study of B2B technology buyers found that they use social media nearly twice as much as U.S. adults overall. - Forrester Social Technographics® report<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    11. 11. Myths of Social Media<br />2. A Facebook page is all I need<br />Social House on Rented land<br />Expanded Social Media Strategy<br />Facebook realities<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    12. 12. Myths of Social Media<br />3. Social Media isn’t measurable<br />Selecting Metrics (fans, followers, connections)<br />Social Media-Only Promos (coupons, codes)<br />Social Engagement Applications (Google Alerts, Radian 6)<br />Quantitative - the number of people in the network, the growth rate of your network <br />Qualitative - who is in the network, what ideas are discussed in the networks<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    13. 13. Social Media Cases<br />Disasters<br />http://www.penn-olson.com/2010/07/22/30-social-media-business-case-studies/<br />Case Studies<br />http://www.penn-olson.com/2010/07/22/30-social-media-business-case-studies/<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    14. 14. Making Money with Social Media<br />You don’t…directly!<br />It’s all about:<br />Branding/Reputation<br />Trust/Integrity<br />Relationships/Creating connections<br />Credibility/Education<br />Market Research<br />Inbound Marketing<br />Recruitment<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    15. 15. Making Money with Social Media<br />Maximize Value<br />Tell your story, not your product<br />Listen more than you talk<br />Favorite Quote<br />“You can buy attention (advertising)<br /> You can beg for attention from the media (PR)<br /> You can bug people one at a time to get attention (sales)<br />OR you can earn attention by creating something interesting and valuable and publishing it online for free: a YouTube video, a blog, reports/whitepapers, photos, eBooks, etc.”<br /> by David Scott at Freshspot Marketing<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    16. 16. Get Started<br />The Process<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    17. 17. Critical Success Factors<br />Small Business owners who successfully use Social Media:<br />COMMIT weekly resources (time, budget)<br />GENERATE engaging content<br />DON’T use EVERY platform<br />CONNECT and build relationships<br />BALANCE with other forms of marketing<br />MEASURE!<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    18. 18. Summary<br />Get a Plan!<br />Get Social!<br />Get Involved!<br />Get Measured!<br />Rinse and Repeat!<br /> Social Media Will Change Your Business<br /> Social Media is a Journey Not a Destination<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    19. 19. See You Online!<br />Web: xdwebsolutions.com<br />Twitter: @xdwebsolutions<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />
    20. 20. Credits<br />Jay Baer, Destroying the 7 Myths of B2B Social Media<br />Slide 8 Photo credit, RadarDDBuk<br />Scott Marvin Marketing, Importance of Social Media Marketing<br />Social Profit Landscape Quadrant, Don Crowther with Social Profit Formula<br />Lee Odden, toprankblog.com<br />Case Studies, Penn Olson<br />Social Media Statistics, Cone<br />Inbound Marketing Summit<br />4/24/2011<br />XD Web Solutions :: http://xdwebsolutions.com<br />

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