IBBT iMinds 2011 - Story of Storify, a story of collaboration
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IBBT iMinds 2011 - Story of Storify, a story of collaboration

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Closing speech for the IBBT iMinds 2011 conference. I'm telling my story and my journey from Belgium to Storify. It's a story of collaboration.

Closing speech for the IBBT iMinds 2011 conference. I'm telling my story and my journey from Belgium to Storify. It's a story of collaboration.

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    IBBT iMinds 2011 - Story of Storify, a story of collaboration IBBT iMinds 2011 - Story of Storify, a story of collaboration Presentation Transcript

    • Xavier Damman @xdamman StorifyXavier Damman - Storify - xdamman@storify.com - twitter.com/xdamman Copyleft Xavier Damman- October 2011
    • A story ofcollaboration
    • August 23rd, 1966 - first picture of Earth from the Moon - NASA
    • December, 2010 - data visualization of human beings connected to one another on Facebook
    • Social media800M+ people
    • Social media800M+ voices
    • Photo by ahmadhammoudphotography on flickr
    • “Everybody is a reporter”
    • New world
    • New opportunity
    • “Those voices are lost in the noise, quickly forgotten, wasted”
    • Capture the signal Amplify it
    • Social mediaA distribution channel New content
    • New contentNew content
    • New contentSocial mediaAs a source
    • Publitweet
    • http://lesoir.beFirst Belgian Newspaper4M visitors per month Copyright 2010 Publitweet.com, Kwenti, inc
    • http://lemonde.fr/europe 300,000 monthly unique visitors 1.3M page views Copyright 2010 Publitweet.com, Kwenti, inc
    • “Ask for money, you’ll get advice Ask for advice, you’ll get money”
    • $10,000
    • Northen California’s largest newspaper3M monthly unique visitors Copyright 2010 Publitweet.com, Kwenti, inc
    • @burtherman @xdamman
    • @burtherman @xdamman Former AP Engineer reporter entrepreneur
    • @burtherman @xdamman Former AP Engineer reporter entrepreneurCalifornian accent Belgian touch
    • TractionCurrent customers: and other sites 18,844,250 News widgets served 2,754,571 1,397,176 1,437,267 530,173 Jan. 2010 Feb. 2010 March 2010 April 2010 May 2010 (est.)
    • “People don’t resonate with algorithms”
    • “Algorithms enable people they don’t replace them”
    • How?Capture Amplify ?
    • Storifyreinventing storytelling with social media
    • 33
    • Attribution preserved Drag and drop elementsSearch Usermultiple addedsources text 33
    • Typewriterfor social media 34 http://mountain-mafia.com/TypewriterScene.jpg
    • “ Come grab a free Belgian chocolate at our booth! #tcdisrupt35
    • $2,000,000
    • “It takes time to become an overnight success”
    • Public Beta launched April 25
    • 18 of US news sites use Storifythe top 20
    • Awards100 “brilliant companies” SXSW startup for 2011 competition winner 40
    • “Scarcely a year into its existence, Storify has become so essentialthe word storify has become a verb” -Citation on Storify’s Knight-Batten Grand Prize award for innovation in journalism
    • “We enable people to make sense of social media”
    • “We enable people to tell the stories that matter”
    • “We enable people to move information from people who share it, to people who need it”
    • Use casesReporting from the street
    • Built stories with curatedsocial media when itsnews vans could notreach the hurricane inNew England.The audience respondedin huge numbers. 49
    • 50
    • “This is where I got married. And my bestfriends kid went to school. St. Marys in#Joplin. Crazy. Wallace Wilson @wallacewilson http://yfrog.com/h28y1ywj - May 23rd, 2011
    • High systemLow empathy High empathy Low system 53
    • 54
    • 55
    • Use casesSteve Jobs
    • 57
    • 58
    • 59
    • Use casesLive blogging
    • Live blogging#DSK fromNew York Paris 61
    • Top politicians and NGOsuse Storify
    • 63
    • 64
    • Top brands use Storify65
    • Use casesCovering conferences
    • September 13th, 2011THE #TCDISRUPT DAILYThe Conferences Best Social Media Comprehensive view of the chatter around a conference Each day, 100 copies of the paper were gone within an hour of arrival Archived so you’ll never forget Is your tweet included here? Stop by the Storify booth to pick up your $10 Apple or Starbucks gift card!
    • Use casesPersonal
    • Users are makingStorify personal
    • Imagine Imagine all the people on twitter
    • A story ofcollaboration
    • Between peoplewho share informationand people who need it
    • Successful entrepreneursopened me their doors
    • Decision makersgave me the opportunity toexperiment, fail and learn
    • People on the streetwho share pictures, videos,quotes
    • New world
    • 800M+ people
    • connected
    • You are part ofthis new world
    • Be part of the story,
    • Be part of the story, share
    • Free exchange of informationhas a positive impact on the world
    • “ Hackers are able to accomplish so much in so little time because they come from a community thats built upon sharing knowledge David Kadavy @kadavy September 29th, 2011
    • Share knowledge
    • Share knowledgeOpen your door
    • Share knowledgeOpen your doorMeet
    • Share knowledgeOpen your doorMeetShare
    • Now go excitesome electrons
    • Now go excitesome electronsandchange theworld
    • Thank you @xdamman #storifyXavier Damman - Storify - xdamman@storify.com - twitter.com/xdamman Copyleft Xavier Damman- October 2011