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Xavier Damman                                @xdamman                                      StorifyXavier Damman - Storify ...
A story ofcollaboration
August 23rd, 1966 - first picture of Earth from the Moon - NASA
December, 2010 - data visualization of human beings connected to one another on Facebook
Social media800M+ people
Social media800M+ voices
Photo by ahmadhammoudphotography on flickr
“Everybody is a reporter”
New world
New opportunity
“Those voices are lost in the noise, quickly forgotten, wasted”
Capture the signal   Amplify it
Social mediaA distribution channel          New content
New contentNew content
New contentSocial mediaAs a source
Publitweet
http://lesoir.beFirst Belgian Newspaper4M visitors per month                       Copyright 2010 Publitweet.com, Kwenti, ...
http://lemonde.fr/europe   300,000 monthly    unique visitors    1.3M page views                      Copyright 2010 Publi...
“Ask for money, you’ll get advice Ask for advice, you’ll get money”
$10,000
Northen California’s largest       newspaper3M monthly unique visitors                       Copyright 2010 Publitweet.com...
@burtherman   @xdamman
@burtherman   @xdamman Former AP      Engineer  reporter    entrepreneur
@burtherman         @xdamman   Former AP           Engineer    reporter         entrepreneurCalifornian accent   Belgian t...
TractionCurrent customers:                                                           and other sites                      ...
“People don’t resonate with algorithms”
“Algorithms enable people they don’t replace them”
How?Capture       Amplify          ?
Storifyreinventing storytelling   with social media
33
Attribution                           preserved           Drag and             drop           elementsSearch              ...
Typewriterfor social media              34   http://mountain-mafia.com/TypewriterScene.jpg
“     Come grab a free     Belgian chocolate     at our booth!     #tcdisrupt35
$2,000,000
“It takes time to become an overnight success”
Public Beta launched April 25
18 of             US news sites             use Storifythe top 20
Awards100 “brilliant companies”          SXSW startup         for 2011                competition winner                  ...
“Scarcely a year into its existence,  Storify has become so essentialthe word storify has become a verb”         -Citation...
“We enable people to make sense of social media”
“We enable people to tell the stories that matter”
“We enable people to move information from people who share it, to people who need it”
Use casesReporting from the street
Built stories with curatedsocial media when itsnews vans could notreach the hurricane inNew England.The audience responded...
50
“This is where I got married. And my bestfriends kid went to school. St. Marys in#Joplin. Crazy.                          ...
High systemLow empathy                 High empathy              Low system                  53
54
55
Use casesSteve Jobs
57
58
59
Use casesLive blogging
Live blogging#DSK fromNew York        Paris                61
Top politicians and NGOsuse Storify
63
64
Top brands     use Storify65
Use casesCovering conferences
September 13th, 2011THE #TCDISRUPT DAILYThe Conferences Best Social Media                                                 ...
Use casesPersonal
Users are makingStorify personal
Imagine   Imagine          all the people          on twitter
A story ofcollaboration
Between peoplewho share informationand people who need it
Successful entrepreneursopened me their doors
Decision makersgave me the opportunity toexperiment, fail and learn
People on the streetwho share pictures, videos,quotes
New world
800M+ people
connected
You are part ofthis new world
Be part of the story,
Be part of the story,       share
Free exchange of     informationhas a positive impact    on the world
“   Hackers are able to accomplish    so much in so little time because    they come from a community    thats built upon ...
Share knowledge
Share knowledgeOpen your door
Share knowledgeOpen your doorMeet
Share knowledgeOpen your doorMeetShare
Now go excitesome electrons
Now go excitesome electronsandchange theworld
Thank you                                                       @xdamman                                                  ...
IBBT iMinds 2011 - Story of Storify, a story of collaboration
IBBT iMinds 2011 - Story of Storify, a story of collaboration
IBBT iMinds 2011 - Story of Storify, a story of collaboration
IBBT iMinds 2011 - Story of Storify, a story of collaboration
IBBT iMinds 2011 - Story of Storify, a story of collaboration
IBBT iMinds 2011 - Story of Storify, a story of collaboration
IBBT iMinds 2011 - Story of Storify, a story of collaboration
IBBT iMinds 2011 - Story of Storify, a story of collaboration
IBBT iMinds 2011 - Story of Storify, a story of collaboration
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IBBT iMinds 2011 - Story of Storify, a story of collaboration

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Closing speech for the IBBT iMinds 2011 conference. I'm telling my story and my journey from Belgium to Storify. It's a story of collaboration.

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Transcript of "IBBT iMinds 2011 - Story of Storify, a story of collaboration"

  1. 1. Xavier Damman @xdamman StorifyXavier Damman - Storify - xdamman@storify.com - twitter.com/xdamman Copyleft Xavier Damman- October 2011
  2. 2. A story ofcollaboration
  3. 3. August 23rd, 1966 - first picture of Earth from the Moon - NASA
  4. 4. December, 2010 - data visualization of human beings connected to one another on Facebook
  5. 5. Social media800M+ people
  6. 6. Social media800M+ voices
  7. 7. Photo by ahmadhammoudphotography on flickr
  8. 8. “Everybody is a reporter”
  9. 9. New world
  10. 10. New opportunity
  11. 11. “Those voices are lost in the noise, quickly forgotten, wasted”
  12. 12. Capture the signal Amplify it
  13. 13. Social mediaA distribution channel New content
  14. 14. New contentNew content
  15. 15. New contentSocial mediaAs a source
  16. 16. Publitweet
  17. 17. http://lesoir.beFirst Belgian Newspaper4M visitors per month Copyright 2010 Publitweet.com, Kwenti, inc
  18. 18. http://lemonde.fr/europe 300,000 monthly unique visitors 1.3M page views Copyright 2010 Publitweet.com, Kwenti, inc
  19. 19. “Ask for money, you’ll get advice Ask for advice, you’ll get money”
  20. 20. $10,000
  21. 21. Northen California’s largest newspaper3M monthly unique visitors Copyright 2010 Publitweet.com, Kwenti, inc
  22. 22. @burtherman @xdamman
  23. 23. @burtherman @xdamman Former AP Engineer reporter entrepreneur
  24. 24. @burtherman @xdamman Former AP Engineer reporter entrepreneurCalifornian accent Belgian touch
  25. 25. TractionCurrent customers: and other sites 18,844,250 News widgets served 2,754,571 1,397,176 1,437,267 530,173 Jan. 2010 Feb. 2010 March 2010 April 2010 May 2010 (est.)
  26. 26. “People don’t resonate with algorithms”
  27. 27. “Algorithms enable people they don’t replace them”
  28. 28. How?Capture Amplify ?
  29. 29. Storifyreinventing storytelling with social media
  30. 30. 33
  31. 31. Attribution preserved Drag and drop elementsSearch Usermultiple addedsources text 33
  32. 32. Typewriterfor social media 34 http://mountain-mafia.com/TypewriterScene.jpg
  33. 33. “ Come grab a free Belgian chocolate at our booth! #tcdisrupt35
  34. 34. $2,000,000
  35. 35. “It takes time to become an overnight success”
  36. 36. Public Beta launched April 25
  37. 37. 18 of US news sites use Storifythe top 20
  38. 38. Awards100 “brilliant companies” SXSW startup for 2011 competition winner 40
  39. 39. “Scarcely a year into its existence, Storify has become so essentialthe word storify has become a verb” -Citation on Storify’s Knight-Batten Grand Prize award for innovation in journalism
  40. 40. “We enable people to make sense of social media”
  41. 41. “We enable people to tell the stories that matter”
  42. 42. “We enable people to move information from people who share it, to people who need it”
  43. 43. Use casesReporting from the street
  44. 44. Built stories with curatedsocial media when itsnews vans could notreach the hurricane inNew England.The audience respondedin huge numbers. 49
  45. 45. 50
  46. 46. “This is where I got married. And my bestfriends kid went to school. St. Marys in#Joplin. Crazy. Wallace Wilson @wallacewilson http://yfrog.com/h28y1ywj - May 23rd, 2011
  47. 47. High systemLow empathy High empathy Low system 53
  48. 48. 54
  49. 49. 55
  50. 50. Use casesSteve Jobs
  51. 51. 57
  52. 52. 58
  53. 53. 59
  54. 54. Use casesLive blogging
  55. 55. Live blogging#DSK fromNew York Paris 61
  56. 56. Top politicians and NGOsuse Storify
  57. 57. 63
  58. 58. 64
  59. 59. Top brands use Storify65
  60. 60. Use casesCovering conferences
  61. 61. September 13th, 2011THE #TCDISRUPT DAILYThe Conferences Best Social Media Comprehensive view of the chatter around a conference Each day, 100 copies of the paper were gone within an hour of arrival Archived so you’ll never forget Is your tweet included here? Stop by the Storify booth to pick up your $10 Apple or Starbucks gift card!
  62. 62. Use casesPersonal
  63. 63. Users are makingStorify personal
  64. 64. Imagine Imagine all the people on twitter
  65. 65. A story ofcollaboration
  66. 66. Between peoplewho share informationand people who need it
  67. 67. Successful entrepreneursopened me their doors
  68. 68. Decision makersgave me the opportunity toexperiment, fail and learn
  69. 69. People on the streetwho share pictures, videos,quotes
  70. 70. New world
  71. 71. 800M+ people
  72. 72. connected
  73. 73. You are part ofthis new world
  74. 74. Be part of the story,
  75. 75. Be part of the story, share
  76. 76. Free exchange of informationhas a positive impact on the world
  77. 77. “ Hackers are able to accomplish so much in so little time because they come from a community thats built upon sharing knowledge David Kadavy @kadavy September 29th, 2011
  78. 78. Share knowledge
  79. 79. Share knowledgeOpen your door
  80. 80. Share knowledgeOpen your doorMeet
  81. 81. Share knowledgeOpen your doorMeetShare
  82. 82. Now go excitesome electrons
  83. 83. Now go excitesome electronsandchange theworld
  84. 84. Thank you @xdamman #storifyXavier Damman - Storify - xdamman@storify.com - twitter.com/xdamman Copyleft Xavier Damman- October 2011
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