Mobile devices and Applications Trend


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Mobile devices and Applications Trend

  1. 1. Mobile Devices And Application Trends<br />
  2. 2. Worldwide Mobile Terminal Sales to End Users in 1Q11<br />Worldwide mobile communication device sales totaled 427.8 million units in the first quarter of 2011, an increase of 19% from the first quarter of 2010.<br />In Q1 2011, Worldwide shipments of Smartphones grew 83% year-over-year and Global Smartphone users are expected to hit 571M by the end of this year. -eMarketer<br />Source- Gartner, Inc.<br />
  3. 3. Worldwide Smartphone Sales to End Users by Operating System in 1Q11<br />Google Android and Apple's iOS continue to dominate the smartphone operating system space.<br />By the end of 2011, U.S. Tablet sales are projected to increase 147% from last year. eMarketer<br />Source- Gartner, Inc.<br />
  4. 4. Top 20 Mobile Phones- Ranked by Impressions<br /><ul><li>Apple iPhone maintained the number one position on the Top 20 Mobile Phones.
  5. 5. HTC had the highest number of devices, seven, on the Top 20 Mobile Phone rankings.
  6. 6. For the first time, The Top 20 Mobile Phones ranking consists of all Smartphones.
  7. 7. Android devices account for 16 of the Top 20 Mobile Phones in April.</li></ul> 76% of users say that all branded companies must have apps to make shopping easier.- EffectiveUI survey<br />Source- Millennial Media, Inc.<br />
  8. 8. Top 15 Manufacturers (All devices)- Ranked by Impressions<br /><ul><li>Apple, including iPhone, iPad and iPod Touch, represented 32% of the Top 15 Manufacturers impression share in April.
  9. 9. Samsung is the number two device manufacturer on the Top 15 Manufacturers ranking for the third consecutive month.
  10. 10. HTC represented 11% of the Top 15 Manufacturers impression share in April, a 10% growth month-over-month.
  11. 11. LG impression share doubled month-over-month to 6.42% of the Top 15 Manufacturers ranking.</li></ul>Around 35 % of iPhone and Android based mobile phone users in the United States use non-voice apps before getting out of bed in the morning. - Ericsson Survey<br />Source- Millennial Media, Inc.<br />
  12. 12. Device Input Mix- Ranked by Impressions<br />Riding on the popularity of smartphones, Touch Screen devices represented 60% share of impressions in the April Device Input Mix of Millennial Media. <br />73% of app users agree that a company’s mobile app should be more user-friendly than its website.- EffectiveUI survey<br />Source- Millennial Media, Inc.<br />
  13. 13. Smartphone OS Mix- Ranked by Impressions<br />Android maintained its position as the leading Smartphone OS on the Millennial Media network for the fifth consecutive month with a 53% impression share, a 10% increase month-over-month.<br />Mobile phone market grew 19.8 percent (year over year) internationally in the first quarter of 2011.- International Data Corporation (IDC)<br />Source- Millennial Media, Inc.<br />
  14. 14. Application Platform Mix- Ranked by Revenue<br />Revenue generated from applications on the iOS platform grew 6% month-over-month and represented 50% of the Application Platform on Millennial Media network.<br />Google Android Market has eclipsed Apple App Store for iPhone in free mobile apps.- Distimo<br />Source- Millennial Media, Inc.<br />
  15. 15. Top 10 Mobile Application Categories (Ranked by Impressions)<br />Combined revenue for Apple, Google, Nokia and RIM  is expected to touch $3.8 billion in 2011 from $2.1 billion in 2010.- IHS Screen Digest<br />Source- Millennial Media, Inc.<br />
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