#xSoMoBiTuesday, March 12, 13
Tuesday, March 12, 13
“... software is                        eating the world”                           Marc Andreessen - Entrepreneur/Investo...
Tuesday, March 12, 13
“Data ...                    LOTS of DATA.”Tuesday, March 12, 13
Business                        Intelligence is                                  deadTuesday, March 12, 13
Business                          Intelligence is                                    dead                             LONG...
WELCOME TO    Business Intelligence                      2.0Tuesday, March 12, 13
WELCOME TO    Business Intelligence                      2.0Tuesday, March 12, 13
WELCOME TO                          BIG DATATuesday, March 12, 13
Any information is           only as good as its                       [SOURCE]                ________Tuesday, March 12, 13
“We have Petabytes      of Clickstream data”Tuesday, March 12, 13
...but, can you use                                        it ?Tuesday, March 12, 13
Even if you can, will                  it be #useful ?Tuesday, March 12, 13
...wait, what IS                        “BIG DATA” ?Tuesday, March 12, 13
It’s all about the                         context.                        INFORMATION                        + INSIGHTS  ...
+Tuesday, March 12, 13
INFORMATION             TIME           DEVICE                  }       }{  =                                     ANYONE   ...
Data + Transformation INFORMATION       Rules + Feedback +       Patterns                                           INSIGH...
REAL WORLD EXAMPLE    Geo Locate the user.    Identify the IP address based on geo-    location.    Designated Market Area...
How does the “system” know - you are a     Mom ?Tuesday, March 12, 13
HOW WE DO IT      First we “profile” a lot of users - Behavioral      Dynamics      Then we begin “associating” you with th...
ID’ed using Device                Data from the “same user”                                    + +                        ...
BIG DATA                   IRRELEVANT   RELEVANT                                       INFORMATION                        ...
NOISE                        RELEVANT   SIGNAL   INSIGHT                                                      UNINTERPRETA...
Unstructured    Batch                                    Data                            Variety                 Velocity ...
BIG DATA                        LANDSCAPETuesday, March 12, 13
BIG DATA LANDSCAPE                        Log Data Apps       Vertical Apps                                               ...
DATA IN                          MOTION                             vs.                        DATA AT RESTTuesday, March ...
APPLICATIONS                             vs.                         ANALYTICSTuesday, March 12, 13
DATA VELOCITY                       vs.                  JUDGEMENT                     CALLTuesday, March 12, 13
HOW BIG IS BIG ?              $28 billion of IT spend through              2012              2 million jobs in the tech in...
MOBILE +                        BIG DATATuesday, March 12, 13
WHERE DOES MOBILE FIT IN?                    Data Layer Transition is in full                    swing                    ...
WHERE DOES MOBILE FIT IN?                    INTERACTIVE                    Pinch, Swipe, Zoom, and Drag/                 ...
COEXISTENCE [SoMoBi]                        60%    50%                        60%    30%Tuesday, March 12, 13
COEXISTENCE [SoMoBi]                  Internet of Things                  M2M --> P2M                    70% abandonment r...
VERTICALS +                          BIG DATATuesday, March 12, 13
SALES            Social + Context + Location = $$$            Facebook + Twitter + Foursquare            notifications     ...
TELECOM              Personalized products              Minutes not Hours.              Interpreting network dataTuesday, ...
URBAN PLANNING              Aging Infrastructure              High Costs of Maintenance              Traffic Data, Sewer L...
OTHER SECTORS              Fraud Analysis + Risk +              Compliance              Copyright + IPP              “This...
McKinsey Report on Big Data - 2012Tuesday, March 12, 13
Predicting Unemployment                                                  $                                                ...
BIG DATA                        BECKONS...Tuesday, March 12, 13
BIG DATA IN    ACTION       “Meta”       “Big”       “Swoooooosh”       “Privacy”       “Structure”Tuesday, March 12, 13
BIG DATA    ADOPTION       Skynet’s here.       Pay for Privacy       Avoid Stalkers       76 working days      Privacy ad...
“BIG DATA has it’s roots in good  data”  Data Exhaust is no longer an  excuse.  Not a replacement, but a  complement.  INT...
“BIG DATA has it’s roots in good  data”          - anonymous brilliant thinker(s)  Data Exhaust is no longer an  excuse.  ...
THANK YOU,Tuesday, March 12, 13
04.25.2013                               #show&tell                                (open call)     06.20.2013             ...
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Big data + mobile + social

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This presentation outlines ways that data already affects our lives, how integration with social and mobile can sometimes lead to the wrong conclusion by not taking into consideration the motivation behind the data, and how big data could potentially work to our benefit.

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Big data + mobile + social

  1. 1. #xSoMoBiTuesday, March 12, 13
  2. 2. Tuesday, March 12, 13
  3. 3. “... software is eating the world” Marc Andreessen - Entrepreneur/Investor WSJ - 20AUG2011Tuesday, March 12, 13
  4. 4. Tuesday, March 12, 13
  5. 5. “Data ... LOTS of DATA.”Tuesday, March 12, 13
  6. 6. Business Intelligence is deadTuesday, March 12, 13
  7. 7. Business Intelligence is dead LONG LIVE BUSINESS INTELLIGENCE!Tuesday, March 12, 13
  8. 8. WELCOME TO Business Intelligence 2.0Tuesday, March 12, 13
  9. 9. WELCOME TO Business Intelligence 2.0Tuesday, March 12, 13
  10. 10. WELCOME TO BIG DATATuesday, March 12, 13
  11. 11. Any information is only as good as its [SOURCE] ________Tuesday, March 12, 13
  12. 12. “We have Petabytes of Clickstream data”Tuesday, March 12, 13
  13. 13. ...but, can you use it ?Tuesday, March 12, 13
  14. 14. Even if you can, will it be #useful ?Tuesday, March 12, 13
  15. 15. ...wait, what IS “BIG DATA” ?Tuesday, March 12, 13
  16. 16. It’s all about the context. INFORMATION + INSIGHTS = CONTEXTTuesday, March 12, 13
  17. 17. +Tuesday, March 12, 13
  18. 18. INFORMATION TIME DEVICE } }{ = ANYONE ANYWHERE BETTER FASTER BIG DATA RIGHT DECISIONSTuesday, March 12, 13
  19. 19. Data + Transformation INFORMATION Rules + Feedback + Patterns INSIGHTS BIG Information + Insights DATA BIG + SERVICES $$$ DATATuesday, March 12, 13
  20. 20. REAL WORLD EXAMPLE Geo Locate the user. Identify the IP address based on geo- location. Designated Market Area precision. Geofences around “hot-spots”. #FailTuesday, March 12, 13
  21. 21. How does the “system” know - you are a Mom ?Tuesday, March 12, 13
  22. 22. HOW WE DO IT First we “profile” a lot of users - Behavioral Dynamics Then we begin “associating” you with those profiles - Heuristic driven rules. We find out that you are a “woman” - Training sets -> Increased Confidence We then identify patterns - Clustering based data miningTuesday, March 12, 13
  23. 23. ID’ed using Device Data from the “same user” + + impression when they were near a school Pattern of a parent in the morning on a weekday + + and when they were at a nail Pattern of a female user salon during school hours + + and toy store browsing late in Re-affirmation of the the afternoon. } pattern LIKELIHOOD OF BEING A MOMTuesday, March 12, 13
  24. 24. BIG DATA IRRELEVANT RELEVANT INFORMATION INTERPRETABLE UNINTERPRETABLETuesday, March 12, 13
  25. 25. NOISE RELEVANT SIGNAL INSIGHT UNINTERPRETABLETuesday, March 12, 13
  26. 26. Unstructured Batch Data Variety Velocity Streaming Big Data Structured Data Data Zettabytes Terabytes VolumeTuesday, March 12, 13
  27. 27. BIG DATA LANDSCAPETuesday, March 12, 13
  28. 28. BIG DATA LANDSCAPE Log Data Apps Vertical Apps Business Analytics and Intelligence Visualization Data Providers Infrastructure Structured As Databases Analytics Operational a Infrastructure Infrastructure Service Oracle (IAAS) MySQL Hadoop MapReduce Apache HBASE CassandraTuesday, March 12, 13
  29. 29. DATA IN MOTION vs. DATA AT RESTTuesday, March 12, 13
  30. 30. APPLICATIONS vs. ANALYTICSTuesday, March 12, 13
  31. 31. DATA VELOCITY vs. JUDGEMENT CALLTuesday, March 12, 13
  32. 32. HOW BIG IS BIG ? $28 billion of IT spend through 2012 2 million jobs in the tech industry by 2015 6 million across other industries.Tuesday, March 12, 13
  33. 33. MOBILE + BIG DATATuesday, March 12, 13
  34. 34. WHERE DOES MOBILE FIT IN? Data Layer Transition is in full swing Real Time analysis using time, geo- data and Social Updates Push Notifications via Intelligent Alerts It’s not just about Push.Tuesday, March 12, 13
  35. 35. WHERE DOES MOBILE FIT IN? INTERACTIVE Pinch, Swipe, Zoom, and Drag/ Drop data sources User specific themes - based on memory (usage + history) Mutual value addition to the DataTuesday, March 12, 13
  36. 36. COEXISTENCE [SoMoBi] 60% 50% 60% 30%Tuesday, March 12, 13
  37. 37. COEXISTENCE [SoMoBi] Internet of Things M2M --> P2M 70% abandonment rate ^ what does this mean?Tuesday, March 12, 13
  38. 38. VERTICALS + BIG DATATuesday, March 12, 13
  39. 39. SALES Social + Context + Location = $$$ Facebook + Twitter + Foursquare notifications Identify trends that lead to poor leads + lossesTuesday, March 12, 13
  40. 40. TELECOM Personalized products Minutes not Hours. Interpreting network dataTuesday, March 12, 13
  41. 41. URBAN PLANNING Aging Infrastructure High Costs of Maintenance Traffic Data, Sewer Level monitoring Fight CrimeTuesday, March 12, 13
  42. 42. OTHER SECTORS Fraud Analysis + Risk + Compliance Copyright + IPP “This call may be recorded for Quality Assurance and Training purposes” Sentiment Analysis and Social MediaTuesday, March 12, 13
  43. 43. McKinsey Report on Big Data - 2012Tuesday, March 12, 13
  44. 44. Predicting Unemployment $ ForeclosureTuesday, March 12, 13
  45. 45. BIG DATA BECKONS...Tuesday, March 12, 13
  46. 46. BIG DATA IN ACTION “Meta” “Big” “Swoooooosh” “Privacy” “Structure”Tuesday, March 12, 13
  47. 47. BIG DATA ADOPTION Skynet’s here. Pay for Privacy Avoid Stalkers 76 working days Privacy advocates vs Company PolicyTuesday, March 12, 13
  48. 48. “BIG DATA has it’s roots in good data” Data Exhaust is no longer an excuse. Not a replacement, but a complement. INTEGRATION.Tuesday, March 12, 13
  49. 49. “BIG DATA has it’s roots in good data” - anonymous brilliant thinker(s) Data Exhaust is no longer an excuse. Not a replacement, but a complement. INTEGRATION.Tuesday, March 12, 13
  50. 50. THANK YOU,Tuesday, March 12, 13
  51. 51. 04.25.2013 #show&tell (open call) 06.20.2013 #mobileGAMES (all play & no work)Tuesday, March 12, 13
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