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  • 1. Energy Leadership Begins in the Mirror
    Presentation to Canadian Crude Oil Conference
    Lake Louise, Alberta, 9 September MMX
    Satya Brata Das
    Cambridge Strategies Inc.
  • 2. Managing change
    If change is coming….
    What will it look like?
    Who will control the agenda and the direction?
    How can different stakeholders be satisfied?
    • Public demand for sustainable development
    • 3. Oil sands painted as the dirtiest oil on the planet
    • 4. Thirst for fossil fuels stronger than ever
  • Canada: The democratic world’s energy superpower
  • 5. The American battleground
  • 6. The Big Truth
    Fossil fuels and alternative/emerging energy
    are complimentary.
  • 7. Environment and Economy =One Issue
    Canada is the only energy superpower withan obligation of environmental stewardship.
  • 8. Oil Sands Wealth Funds the Future
    We have $15 trillion worth of oil
    sands wealth.
    Let’s fund the transition to sustainable
    energy, starting with
    greener hydrocarbon
    production.
  • 9. We Can Lead the World
    Greener oil sands; cleaner coal; alternative energy; bio-energy and bio-economy.
    The oil sands can make Canada the world’s first
    clean-energy superpower.
  • 10. So Let’s Deal With the Elephant in the Room
  • 11. Facing up to a carbon tax
    Natural Resources Severance Tax (NRST):
    • Applied to the gross value of any natural resource and
    • 12. Measured by the market price of the resource at the first “point of sale” upon severance.
  • A predictable and strong stream of revenue will:
    • Pay for a clean-energy economy
    • 13. Accelerate the development of low-carbon industries and
    • 14. Greatly increase investment in renewables and alternatives.
    NRST will create jobs and drive growth
  • 15. It’s all about social license.
    Why Must the Oil Sands Go Green?
  • 16. Our approach to measuring public policy preferences
    1
    2
    3
    Preference measurement and analysis is a research approach that can be used to understand how people make choices
    Learn how perceptions compare and what is most important to people
    Identify what is most important to people and what the public policy preference drivers are
    Understand perceptions and how choices are made (trade-off)
    Measure preferences through a simple user friendly survey
    Design, deliver, and/or communicate new or existing programs addressing the needs of the stakeholders
    Ideally, blend preferences with costs to optimize policies and seek to create win-win solutions
    - Conjoint Survey on Albertans Values for Oil Sands Development
  • 17. Quality of life will not decline
    Citizenship Engagement
    Importance of the oil sands
    89%
    65%
    76%
    Percentage of respondents who are engaged, demonstrating three behaviors: Tell, Remain, Strive
    Believe the oil sands are important to Alberta’s prosperity
    Do not believe the quality of life in Alberta will decline in the next two years
    Albertans are engaged and generally optimistic…
    - Conjoint Survey on Albertans Values for Oil Sands Development
  • 18. Satisfaction with Stelmach government
    Managing the oil sands
    Satisfaction with Alberta based MPs
    17%
    31%
    12%
    Percentage of respondents believe Alberta is managing the oil sands responsibly
    Satisfaction with Alberta-based Members of Parliament
    Satisfaction with the Stelmach government
    … Yet there are some problems below the surface
    - Conjoint Survey on Albertans Values for Oil Sands Development
  • 19. What matters most to Albertans
    This chart illustrates the potential a given feature has to drive overall preferences.
    - Conjoint Survey on Albertans Values for Oil Sands Development
  • 20. 9 out of 10 view the oil sands as important to Alberta’s prosperity
    In your opinion, how important are the oil sands to Alberta’s prosperity?
    Extremely important
    Very important
    Somewhat important
    Somewhat unimportant
    Very unimportant
    Extremely unimportant
    • In the 2007 study, 87% of respondents believed the oils sands were Extremely or Very Important to Alberta’s future
    - Conjoint Survey on Albertans Values for Oil Sands Development
  • 21. 9 in 10 Albertans feel companies liable for environmental damages…
    The companies operating in the oil sands should be held liable for all environmental damages caused by their operations
    Completely agree
    Agree
    Slightly agree
    Slightly disagree
    Disagree
    Completely disagree
    Note: Data collection completed prior to the BP oil spill in the Gulf of Mexico
    - Conjoint Survey on Albertans Values for Oil Sands Development
  • 22. …Yet fewer feel companies are solely responsible for reclamation
    The companies operating in the oil sands should solely be responsible for reclamation
    Completely agree
    Agree
    Slightly agree
    Slightly disagree
    Disagree
    Completely disagree
    - Conjoint Survey on Albertans Values for Oil Sands Development
  • 23. 4 of 5 Albertans believe companies should lead reclamation efforts adhering to government rules and standards
    If the government set rules, regulations, and defined best practices, the companies operating in the oil sands should lead all reclamation
    Completely agree
    Agree
    Slightly agree
    Slightly disagree
    Disagree
    Completely disagree
    - Conjoint Survey on Albertans Values for Oil Sands Development
  • 24. 4 of 5 Albertans believe companies should lead reclamation efforts adhering to government rules and standards
    If the government set rules, regulations, and defined best practices, the companies operating in the oil sands should lead all reclamation
    Completely agree
    Agree
    Slightly agree
    Slightly disagree
    Disagree
    Completely disagree
    - Conjoint Survey on Albertans Values for Oil Sands Development
  • 25. 87% of Albertans believe reclamation must support and sustain a wide diversity of plants and animals
    Reclamation must support and sustain a wide diversity of plants and animals
    Completely agree
    Agree
    Slightly agree
    Slightly disagree
    Disagree
    Completely disagree
    - Conjoint Survey on Albertans Values for Oil Sands Development
  • 26. Strong level of distrust among established politicians to responsibly manage Alberta’s growth
    Who do you trust the most to responsibly manage Alberta’s growth?
    Ed Stelmach (PC Party)
    David Swann (Liberal Party)
    Brian Mason (NDP Party)
    Danielle Smith (Wildrose Alliance)
    None of the above
    - Conjoint Survey on Albertans Value for Oil Sands Development
  • 27. Suite 208, Empire Building, 10080 Jasper Ave., Edmonton, Alberta, Canada T5J 1V9
    Ways to Connect
    satya@cambridgestrategies.com
    www.CambridgeStrategies.com
    www.GreenOilBook.com
    (780) 420-0505