Xcode Marketing Online

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Descripción de la estrategia utilizada por Xcode en campaña online. Utilización de AdWords, Landing Pages, Blog Corporativo y Redes Sociales.

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Xcode Marketing Online

  1. 1. www.xcode.no<br />Fechal02.10.09<br />Try the European way<br />Marketing Online<br />Kontakt Campaign<br />Copyright © 2009 l Xcode a.s. l All rights reserved<br />
  2. 2. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />Kontakt<br /><ul><li>Blog:</li></ul>The cornerstone of the campaign. The blog will have all of our news, new customers, sucess stories, articles and technology news written by our experts.<br /> It will be the main link between the company and the customers helped by the social media.<br /><ul><li>AdWords:</li></ul>3 different Ad Group created to target the different kind of clients Xcode has:<br /> - Technology: searching for clients that know technology and need services or outsourcing.- Business: looking for business clients, the ones that make the decisions but don't know technical aspects of technology.- Design: oriented towards Joomla and Sharepoint potential clients.<br /><ul><li>Social Media:</li></ul>Strategy designed to atack potetial customers through the social networks. Actually this is one of the most popular activities of internet users and were they spend more time.<br /> We need the colaboration of our workers to build a solid network fo clients and potential customers.<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />
  3. 3. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />AdWords<br /><ul><li>Whatis CPA?</li></ul> Cost per Adquisition bid is the amount that you're willing to pay for a conversion (such as a purchase or sign-up). When you enable the Conversion Optimiser for a campaign, you set a maximum CPA bid for each ad group. The system will then generate CPC bids for each auction with the goal of avoiding any conversion that costs more than your CPA bid. <br /><ul><li>Tracking</li></ul>We will track conversions with different tracking codes in the different landing pages we will have assigned for every Ad group and campaign running. <br /> We need to get at least 15 conversions in 30 days to start using the Conversion Optimizer. <br /><ul><li>Landing Page:</li></ul>http://www.xcode.no/index.php?option=com_contact&task=showXcontact&tmpl=xcode<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />
  4. 4. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />Landing Page<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />
  5. 5. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />Banners<br />IT<br />Business<br />Design<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />
  6. 6. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />AdWords<br />Ad Words plan: Ad Groups, Banners, LandingPages, Language.<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />
  7. 7. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />Social Media<br /><ul><li>Facebook:</li></ul> The biggest social network in the world. We will use it to show our blog posts, presentations and news, with the help of our workers and their personal contacts trying to create a network of contacts interested in technology issues.<br />http://www.facebook.com/home.php?#!/pages/Xcode/107658065937931?ref=sgm<br /><ul><li>Twitter:</li></ul>A very dynamic network working with it in daily basis having contact with the customers and showing our blog posts, presentations and news.<br />http://twitter.com/XcodeWorld<br /><ul><li>LinkedIn:</li></ul>Xcode profile. We will need the colaboration of Xcode workers linking themselves to the company profile creating a network between workers and their personal contacts.<br />http://www.linkedin.com/companies/336926<br /><ul><li>SlideShare:</li></ul>Xcode presentations, will be showed on Facebook, Twitter and our blog explaining our services and knowledge in the technology issues.<br />http://www.slideshare.net/xcodeworld<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />
  8. 8. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />Facebook<br />Sucessfull Fan Page. 6-7 posts per dayaboutinterest of their target, generatingtraffictotheirsite. Daily response fromcompanytocomments in posts.<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />
  9. 9. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />XcodeFacebook<br />Wewillhavebetween 1-2 weeklypostsabouttechnologysubjects and companynewsgeneratingtraffictoour blog. Weexpectto open communicactionchannelwithourclients.<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />
  10. 10. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />Twitter<br />More than 800 000 followers, theyfollow 10% back. Direct, instant and informal communicationwiththeircustomersabouttheirproduct. Between 10-20 tweetsdaily.<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />
  11. 11. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />Xcode Twitter<br />Expecttogetfollowers in thebigginingfollowingtechnologyrelatedpeopleorcompanies and personal contactsfromourworkers. Dailytweetsabouttechnology. Instantinteraction.<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />
  12. 12. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />LinkedIn<br />Companyprofile in LinkedIn, getconnectedwithallyourworkers.Theybecome a link betweentheir personal contacts and thecompany. Alsoclients are abletocheckyourworkers.<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />
  13. 13. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />Xcode LinkedIn<br />New LinkedInfeature.<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />
  14. 14. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />SlideShare in LinkedIn<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />
  15. 15. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />SlideShare<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />
  16. 16. www.xcode.no<br />Fechal<br />Expositor l <br />Títulol<br />Try the European way<br />XcodeSlideShare<br />Copyright © 2009 l Xcode a.s., l All rights reserved<br />

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