Introduction and Background

Digital Content Partnerships
Introduction
Catherine Grout: JISC e-Content Director
27/10/2010| Supporting education and research | Slide 1

The Programme Today
Morning – explain the call and take questions in plenary
Lunch time – networking and surgery session
Afternoon - examples of partnerships and words of wisdom from our partners

The “Big” Vision
A coherent, sustainable and growing UK collection of digital content for lifelong learning and research
Interoperable, integrated, and embedded within the social, cultural and educational activities of the citizen
As a true foundation stone for learning and research
As a nexus for creativity, and a touch stone for investment and entrepreneurial activity
copyright: petitshoo:
http://www.flickr.com/photos/petitshoo/22986996/

Partners in the “Big Vision”
The JISC shares this aspiration with its Partners across the UK Public Sector
Working closely with the BBC and British Library
More from them later…

Why carry on growing and developing our collections?
Four main arguments – (“Inspiring Research Inspiring Scholarship”)http://www.jisc.ac.uk/whatwedo/programmes/digitisation/reports/digitisationbenefits.aspx
Education and Research Imperative (quality and efficiency)
Economic Imperative
People and Communities (big society)
Political arguments (open data, race for 2010)

Some arguments may be even more important post cuts
To continue to assert the link between the arts, humanities, social sciences, and related industries and how they contribute to the economy!
To continue to assert the link between growing our content and the quality of education and research
To show how STEM subjects can also benefit from getting collections on-line
An opportunity to assert the British brand in a compelling way and open up opportunities for physical and virtual tourism
To keep ahead of or at least now keep up with our competitors in other nations
Through identifying new models including partnership - position digital content as part of a sustainable future offer

The new Environment
Time of challenge, re-evaluation, re-structuring
For content rich organisations there is a particular challenge to understand what role the digital offer may play in future
Shift the balance between public service mandate, sustainability, profitability
Most organisations are having to consider afresh their core offering and how they rise to the challenge of doing more (or at least the same!) with less
Need to look at a range of partnerships and models afresh and what they can achieve
Copyright: Sharkbait:
http://www.flickr.com/photos/sharkbait/2370274955/

Sustainable collection building/development
This is the overall objective of our two strands in this call
Strand A - Enriching via CollaborationUsing collaboration to cluster, repackage and re-present existing digital content.Total funding available £400,000
Strand B - Developing Community ContentTo develop new content and communities for educational and social purposes.Total funding available £440,000

Digital Content Taskforce event
Event in July this year attended by a variety of HE, cultural bodies, commerce
(http://digitisation.jiscinvolve.org/wp/2010/08/16/)
We learnt that:
Make the most of what we already have digitised
Genuine desire to work with partners to work towards the big vision
Desire to link and cluster content, reach existing and new audiences better. Tell the story!
Stories about film and sound http://www.jisc.ac.uk/whatwedo/programmes/filmandsound.aspx

Sustainable collection building/development
Working with new partners
Exchanging expertise and ideas
Sharing services/functions
Working to maximise the digital content we already have (more with less)
Increasing its impact/finding new audiences
Finding new markets/products
Harnessing expertise/effort and the crowd
Aligning with government agendas as these emerge

Potential Business Models for SCALE
A: Centralised Investment/loans - sustained by a variety of income streams
B: Private sector investment in public content (eg in individual or shared library Collections/Services)
C: Crowd sourcing/community generated collections
D: Internal resource redeployment (potentially supported by national shared services)
E: Consortial action: (pooling resources/Shared Services/Centres of Expertise)
Lots of techniques to support individual collections.. Advertising, referral, licensing on, associated products etc.

Role of JISC
As facilitator and catalyst…
To help with the process of networking organisations and their content
As a provider and funder of digital content…
To help universities make the most of the content that they hold and to unlock more online
To get the content we do have out to our users and achieve impact

Thank you for listening..
Catherine Grout
JISC e-content Director (c.grout@jisc.ac.uk)
JISC Content Portalhttp://www.jisc-content.ac.uk

Introduction and Background

by Alastair Dunning

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