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Fahmy partnerships
Fahmy partnerships
Fahmy partnerships
Fahmy partnerships
Fahmy partnerships
Fahmy partnerships
Fahmy partnerships
Fahmy partnerships
Fahmy partnerships
Fahmy partnerships
Fahmy partnerships
Fahmy partnerships
Fahmy partnerships
Fahmy partnerships
Fahmy partnerships
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Fahmy partnerships

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  • Budget cuts- means that collaboration was vitalPotentially we’re seeing the model of ‘collaborate to compete’ i.e. By working together in small clusters regionally- more able to increase value proposition of individual institutionKeynsian- ‘invest to save’Be clear about what you want- strategy, engagement (internally and externally), strategy and potentially change management, maximising kudos/ uniqueness
  • Collaboration as a mean to create Agora for public content: open "place of assembly"Change of Mind set amongst policy makers- started by last government but being continued by the coalition: Free government data- data.gov.ukDigital inclusion- race online 2012- branded under ‘Big society’ these daysVery excitingly though- digital world through TV: YouView. YouView is a coalition including the five main TV channels and Internet service providers to create a standard platform for TV delivered through your broadband pipes so that free-to-air internet-connected TV service to UK homes next year through set-top boxesSally Potter (celebrated UK film-maker) archive ‘opened up’ for for innovative teaching and learning: video browsing to see video frame by frame and link to production notes. But also to link with work in progress."The SP-ARK vision of social learning gives us a glimmer of the future today. Instead of locking archive materials away and restricting availability, it promises ready access to anybody anywhere with a computer and the internet.” Dr. Chris Berry, Professor of Film and Television Studies, Goldsmiths CollegeOther examples: DV8DGrowing Knowledge exhibition
  • However, in order for partnerships to work there need to be mutual benefit- PPP model- needs to be fair and ethical on both sides - Membership model- value is commersurate non-financial rewardsRewards, not always financial- but of high strategic priority or tapping a gap in the market.Ideal if goals trying to achieve are essential at a strategy level to both orgs, if the orgs involved are the only players that can make work and equally matched in terms of resource and committment.Always a ‘first amongst equals’- what does each bring to the party NB- doesn’t have to be digital, physical engagement can be just as important Questions to ask yourself: Is there a user need?policy on ‘open’ (more usage) or commercial?? IPRRevenue vs profitInternational dimensionIf you’ve asked these questions, has your partner?
  • Be bold, be positive and creative- nothing kills a project like stagnation
  • Transcript

    • 1. The Strategic Content Alliance
      Partnership and Collaboration- Spring e-content programme meeting
    • 2. www.jisc.ac.uk/contentalliance
      | Slide 2
      28 March 2011
      The Strategic Content Alliance
      Partnerships and Collaboration
      Sarah Fahmy
      Manager, Strategic Content Alliance
    • 3. Collaboration- when it works
      www.jisc.ac.uk/contentalliance
      | Slide 3
      28 March 2011
      Courtesy of: http://www.britishclassiccomedy.co.uk/wp-content/uploads/2010/05/morecambe_and_wise.jpg
      http://www.youtube.com/watch?v=mXv8WW3Wjvw
    • 4. Collaboration- when it goes wrong
      www.jisc.ac.uk/contentalliance
      | Slide 4
      28 March 2011
      Courtesy of: Michael Cooke
      http://www.flickr.com/photos/mjraprock/4361135337/, CC BY NC SA
    • 5. Digital Content - a new paradigm...partnerships
      www.jisc.ac.uk/contentalliance
      | Slide 5
      28 March 2011
    • 6. An ‘Agora’ for public content
      Project canvas- YouView Race Online 2012: UK to become first nation where everyone can use the web
      www.jisc.ac.uk/contentalliance
      | Slide 6
      28 March 2011
    • 7. New policy and practice drivers...
      www.jisc.ac.uk/contentalliance
      | Slide 7
      28 March 2011
      The power of “linked data” as illustrated by the revamped BBC News website provides:
      • Links to outside news digital content
      • 8. Ability to share “linked digital content” via the social web
      • 9. Ability to “partition” and “repackage” for premium partners
    • Collaboration ...pros, cons and practical help
      www.jisc.ac.uk/contentalliance
      | Slide 8
      28 March 2011
    • 10. Effective Collaboration... Tools and Training Freely Available
      www.jisc.ac.uk/contentalliance
      | Slide 9
      28 March 2011
    • 11. www.jisc.ac.uk/contentalliance
      | Slide 10
      28 March 2011
      Advocacy, Adaptation and Adoption…
      Policy makers…dialogue and influence Practitioners…retooling and re-skilling
    • 12. A partnership of equals
      www.jisc.ac.uk/contentalliance
      | Slide 11
      28 March 2011
      Two households, both alike in dignity,
      In fair Verona, where we lay our scene
      Courtesy of Bosstweed
      http://www.flickr.com/photos/bosstweed/225292960/
    • 13. Some do’s and don’ts
      Do
      Scope mutual benefit from the outset and keep checking
      Be clear about your value/ offer and your partners
      Understand your true costs e.g. time, resource etc
      Have clear impact metrics and KPIs from the outset
      Consider always from the partners’ perspective
      Be realistic
      Maintain equilibrium
      www.jisc.ac.uk/contentalliance
      | Slide 12
      28 March 2011
      Don’t
      • Fudge roles and responsibilities
      • 14. Be transparent
      • 15. Loose sight of your organisations’ strategy for the sake of the project
      • 16. Allow risk to only be apportioned to one partner
      • 17. Over promise
      • 18. Over reach
      • 19. Forget about communication
      Courtesy of : teachingsaggitarean
      http://www.flickr.com/search/?l=cc&mt=all&adv=1&w=all&q=postive&m=text
    • 20. Where you can find more information
      http://www.jisc.ac.uk/contentalliance
      http://sca.jiscinvolve.org/
    • 21. JISC Project Management workshop
      Date for your diary!
      3rd May, JISC London offices
      Aimed at new projects who do not have a great deal of experience in terms of project management or may be unused to JISC funding and the way the JISC works
      Practical advice and guidance
      www.jisc.ac.uk/contentalliance
      | Slide 14
      28 March 2011
    • 22. www.jisc.ac.uk/contentalliance
      | Slide 15
      28 March 2011
      Thank you for listening and questions....
      s.fahmy@jisc.ac.uk
      ‘We can all benefit from this rich compilation and I look forward to continuing collaboration on practical and policy matters of national and international importance.’
      Dame Lynne Brindley, Chief Executive, British Library

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