The Strategic Content Alliance <br />Partnership and Collaboration-  Spring e-content programme meeting<br />
www.jisc.ac.uk/contentalliance<br />|  Slide 2<br />28 March 2011<br />The Strategic Content Alliance<br />Partnerships an...
Collaboration- when it works<br />www.jisc.ac.uk/contentalliance<br />|  Slide 3<br />28 March 2011<br />Courtesy of: http...
Collaboration- when it goes wrong<br />www.jisc.ac.uk/contentalliance<br />|  Slide 4<br />28 March 2011<br />Courtesy of:...
Digital Content -  a new paradigm...partnerships <br />www.jisc.ac.uk/contentalliance<br />|  Slide 5<br />28 March 2011<b...
An ‘Agora’ for public content<br />Project canvas- YouView		Race Online 2012: UK to 						become first nation where 						...
New policy and practice drivers...<br />www.jisc.ac.uk/contentalliance<br />|  Slide 7<br />28 March 2011<br />The power o...
Ability to share “linked digital content” via the social web
Ability to “partition” and “repackage” for premium partners </li></li></ul><li>Collaboration ...pros, cons and practical h...
Effective Collaboration... Tools and Training Freely Available<br />www.jisc.ac.uk/contentalliance<br />|  Slide 9<br />28...
www.jisc.ac.uk/contentalliance<br />|  Slide 10<br />28 March 2011<br />Advocacy, Adaptation and Adoption…<br />Policy mak...
A partnership of equals<br />www.jisc.ac.uk/contentalliance<br />|  Slide 11<br />28 March 2011<br />Two households, both ...
Some do’s and don’ts<br />Do<br />Scope mutual benefit from the outset and keep checking<br />Be clear about your value/ o...
Be transparent
Loose sight of your organisations’ strategy for the sake of the project
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Fahmy partnerships

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  • Budget cuts- means that collaboration was vitalPotentially we’re seeing the model of ‘collaborate to compete’ i.e. By working together in small clusters regionally- more able to increase value proposition of individual institutionKeynsian- ‘invest to save’Be clear about what you want- strategy, engagement (internally and externally), strategy and potentially change management, maximising kudos/ uniqueness
  • Collaboration as a mean to create Agora for public content: open &quot;place of assembly&quot;Change of Mind set amongst policy makers- started by last government but being continued by the coalition: Free government data- data.gov.ukDigital inclusion- race online 2012- branded under ‘Big society’ these daysVery excitingly though- digital world through TV: YouView. YouView is a coalition including the five main TV channels and Internet service providers to create a standard platform for TV delivered through your broadband pipes so that free-to-air internet-connected TV service to UK homes next year through set-top boxesSally Potter (celebrated UK film-maker) archive ‘opened up’ for for innovative teaching and learning: video browsing to see video frame by frame and link to production notes. But also to link with work in progress.&quot;The SP-ARK vision of social learning gives us a glimmer of the future today. Instead of locking archive materials away and restricting availability, it promises ready access to anybody anywhere with a computer and the internet.” Dr. Chris Berry, Professor of Film and Television Studies, Goldsmiths CollegeOther examples: DV8DGrowing Knowledge exhibition
  • However, in order for partnerships to work there need to be mutual benefit- PPP model- needs to be fair and ethical on both sides - Membership model- value is commersurate non-financial rewardsRewards, not always financial- but of high strategic priority or tapping a gap in the market.Ideal if goals trying to achieve are essential at a strategy level to both orgs, if the orgs involved are the only players that can make work and equally matched in terms of resource and committment.Always a ‘first amongst equals’- what does each bring to the party NB- doesn’t have to be digital, physical engagement can be just as important Questions to ask yourself: Is there a user need?policy on ‘open’ (more usage) or commercial?? IPRRevenue vs profitInternational dimensionIf you’ve asked these questions, has your partner?
  • Be bold, be positive and creative- nothing kills a project like stagnation
  • Fahmy partnerships

    1. 1. The Strategic Content Alliance <br />Partnership and Collaboration- Spring e-content programme meeting<br />
    2. 2. www.jisc.ac.uk/contentalliance<br />| Slide 2<br />28 March 2011<br />The Strategic Content Alliance<br />Partnerships and Collaboration<br />Sarah Fahmy<br />Manager, Strategic Content Alliance<br />
    3. 3. Collaboration- when it works<br />www.jisc.ac.uk/contentalliance<br />| Slide 3<br />28 March 2011<br />Courtesy of: http://www.britishclassiccomedy.co.uk/wp-content/uploads/2010/05/morecambe_and_wise.jpg<br />http://www.youtube.com/watch?v=mXv8WW3Wjvw<br />
    4. 4. Collaboration- when it goes wrong<br />www.jisc.ac.uk/contentalliance<br />| Slide 4<br />28 March 2011<br />Courtesy of: Michael Cooke<br />http://www.flickr.com/photos/mjraprock/4361135337/, CC BY NC SA<br />
    5. 5. Digital Content - a new paradigm...partnerships <br />www.jisc.ac.uk/contentalliance<br />| Slide 5<br />28 March 2011<br />
    6. 6. An ‘Agora’ for public content<br />Project canvas- YouView Race Online 2012: UK to become first nation where everyone can use the web<br />www.jisc.ac.uk/contentalliance<br />| Slide 6<br />28 March 2011<br />
    7. 7. New policy and practice drivers...<br />www.jisc.ac.uk/contentalliance<br />| Slide 7<br />28 March 2011<br />The power of “linked data” as illustrated by the revamped BBC News website provides:<br /><ul><li> Links to outside news digital content
    8. 8. Ability to share “linked digital content” via the social web
    9. 9. Ability to “partition” and “repackage” for premium partners </li></li></ul><li>Collaboration ...pros, cons and practical help<br />www.jisc.ac.uk/contentalliance<br />| Slide 8<br />28 March 2011<br />
    10. 10. Effective Collaboration... Tools and Training Freely Available<br />www.jisc.ac.uk/contentalliance<br />| Slide 9<br />28 March 2011<br />
    11. 11. www.jisc.ac.uk/contentalliance<br />| Slide 10<br />28 March 2011<br />Advocacy, Adaptation and Adoption…<br />Policy makers…dialogue and influence Practitioners…retooling and re-skilling<br />
    12. 12. A partnership of equals<br />www.jisc.ac.uk/contentalliance<br />| Slide 11<br />28 March 2011<br />Two households, both alike in dignity,<br />In fair Verona, where we lay our scene<br />Courtesy of Bosstweed<br />http://www.flickr.com/photos/bosstweed/225292960/<br />
    13. 13. Some do’s and don’ts<br />Do<br />Scope mutual benefit from the outset and keep checking<br />Be clear about your value/ offer and your partners<br />Understand your true costs e.g. time, resource etc <br />Have clear impact metrics and KPIs from the outset <br />Consider always from the partners’ perspective<br />Be realistic<br />Maintain equilibrium<br />www.jisc.ac.uk/contentalliance<br />| Slide 12<br />28 March 2011<br />Don’t<br /><ul><li>Fudge roles and responsibilities
    14. 14. Be transparent
    15. 15. Loose sight of your organisations’ strategy for the sake of the project
    16. 16. Allow risk to only be apportioned to one partner
    17. 17. Over promise
    18. 18. Over reach
    19. 19. Forget about communication</li></ul>Courtesy of : teachingsaggitarean<br />http://www.flickr.com/search/?l=cc&mt=all&adv=1&w=all&q=postive&m=text<br />
    20. 20. Where you can find more information <br />http://www.jisc.ac.uk/contentalliance<br />http://sca.jiscinvolve.org/<br />
    21. 21. JISC Project Management workshop<br />Date for your diary!<br />3rd May, JISC London offices<br />Aimed at new projects who do not have a great deal of experience in terms of project management or may be unused to JISC funding and the way the JISC works<br />Practical advice and guidance<br />www.jisc.ac.uk/contentalliance<br />| Slide 14<br />28 March 2011<br />
    22. 22. www.jisc.ac.uk/contentalliance<br />| Slide 15<br />28 March 2011<br />Thank you for listening and questions....<br />s.fahmy@jisc.ac.uk<br />‘We can all benefit from this rich compilation and I look forward to continuing collaboration on practical and policy matters of national and international importance.’<br />Dame Lynne Brindley, Chief Executive, British Library<br />
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