Social Media for Accountants - II -

Social Media for Accountants Helen Cousins for Chartered Accountants Technology Seminar for Practitioners2012 © Copyright Helen Cousins, Xcel Business Solutions 2012

Business Development Strategy2012 2

Social Media – Why bother?2012 3

Marketing is Essential “The purpose of business is to create and keep a customer.” Peter Drucker (1909 – 2005)2012 4

Your Web Presence - Your Reputation Your website is not your web presence VOICE (Your Web Site) SHADOW (What Everyone Else Says about You) FOOTPRINT (Ads, Social, Email, Your other Online Activities) Source: Gareth Dunlop | Fathom2012 5

Social Media – what are they really? Dialogue2012 6

Social Media are not a Strategy2012 7

Online Participation Contributors 1% Commenters 9% Lurkers 90%2012 8

Online Participation Contributors 1% Commenters 9% Lurkers 90% Stand out from the crowd! Contribute content2012 9

Practice Development toolkit It’s social, not sales - not hard sell Establish credibility, reputation, ethos, client connection & service  brand Who do your clients do business with? Who are you employing? Current business news Build local, national, global networks Remember it’s not about you2012 10

What’s being said about you? Have you Googled your name/business name?2012 11

Online reputation – “drunkgate” Source: Primary Position blog2012 12

If you have Social Media accounts… You should contribute monitor reply moderate comments post updates engage & network2012 13

If you have Social Media accounts…  The true cost is time  These platforms belong to others  Understand basics before you engage never, ever “spam” • directing unwanted “me” information at specific followers • that includes your blog, your video, your infographic2012 14

No brainers for Accounting Practices Blog Online portfolio Shows expertise, ethos, personality Improve ranking on search engines LinkedIn Online profile Networking – answer niche questions If active – opportunities2012 15

Employers Beware!2012 16

The Office & Your Mobile Phone Communications Calendar Logistics2012 17

Communications… more than a phone2012 18

Synchronise your Calendars2012 19

Logistics … out and about2012 20

Don’t know how to …? Type your search into Google, or … … you’ll find a video here 2012 21

Connect with Xcel Business Solutions Helen Cousins Please introduce yourself if you send a LinkedIn request, as I only connect with people on LinkedIn that I know in the real world 2012 22

http://www.xbs.ie	291
http://grangewebdesign.com	39
http://xbs.ie	38
http://demo.richestsoft.com	20
http://ranksit.com	1

Social Media for Accountants - II -

by Helen Cousins on Jan 09, 2012

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