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One Minute Potted History of Commerce: From Silk Road to Silicon Valley
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One Minute Potted History of Commerce: From Silk Road to Silicon Valley

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Even in the 21st century, we are sometimes overwhelmed by technology. However when we look back over 15,000 years, we can see how far we've come. Technology is only another small step in our …

Even in the 21st century, we are sometimes overwhelmed by technology. However when we look back over 15,000 years, we can see how far we've come. Technology is only another small step in our evolution.

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  • 1. One Minute Potted History of Commerce From Silk Road to Silicon Valley by Helen Cousins © Copyright Helen Cousins, Xcel Business Solutions Sept 2012
  • 2. Building a Business in the Digital Age People, not technology, build businesses. Nothing will change that.September 2012 2
  • 3. Maslov’s Hierarchy of Needs Adapted by Helen Self Actualisation Morality, creativity… Self Esteem Trade TRADE: My addition to Love Maslov’s Hierarchy Safety PhysiologicalSeptember 2012 3
  • 4. Stone Age => Silk Road => Silicon Valley Stone Age trade • Hints of long range commerce • By boat 15,000 years ago • Cave paintings / tools September 2012 4
  • 5. Stone Age => Silk Road => Silicon Valley Silk Road • China to Mediterranean • Goods travelled by camel • 200 BC to 1400 AD • Ended by Black Death September 2012 5
  • 6. Stone Age => Silk Road => Silicon Valley Medieval Trade • Da Gama – East • Columbus –West • Dutch – Australia September 2012 6
  • 7. Stone Age => Silk Road => Silicon Valley Corporate Trade • Corporations • East India Company • Limited Liability c 1800 September 2012 7
  • 8. Stone Age => Silk Road => Silicon Valley Internet • Roots in US military 1950’s • First email in 1971 (40 yrs ago) • www began 1991 (20yrs ago) September 2012 8
  • 9. Stone Age => Silk Road => Silicon Valley Beyond eCommerce • Web 3.0? September 2012 9
  • 10. It’s complicated… Business needs to work. Technology is not complicated. Technology can’t fix broken business models. It’s people that make it seem complicated. Make it simple.September 2012 10