Games passport - Global presentation

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Games Passport: Game Monetization platform

Join our platform and plug your game on!
We handle the member acquisition and monetization.

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Games passport - Global presentation

  1. 1. GAMES PASSPORT- GAME MONETIZATION PLATFORM -
  2. 2. GAMES PASSPORT BY MEDIASTAY
  3. 3. BUSINESS MODEL PLAY COMPETE WIN SHARE Games Passport is a network of casual game websites, with 25 million players and which takes an innovative approach to game monetization. Contrary to traditional game portals, each one of the games in the network have a dedicated website and where the platform directly handles all user acquisition (sourcing traffic, end user registration, activation) and monetization (advertisements, microtransactions, loyalty programs). It is is a prime platform for game developers and publishers seeking a new distribution channel and revenue stream. Games Passport is run by Mediastay, a performance marketing company which objective is to help game developers acquire and monetize traffic. The company has over 80 employees in Paris, Brussels, San Francisco and Sao Paolo. 2010 sales: 18M€. 3
  4. 4. BECOME PART OF GAMES PASSPORT HOW CAN WE WORK TOGETHER? BECOME PART OF THE GAMES PASSPORT… 1 Plug your games to the Games Passport platform 2 We deal with member acquisition 3 We supply monetization tools 4 We manage loyalty programs 5 We have got the back office to support you …AND INCREASE SIGNIFICATLY YOUR GAME REVENUES 4
  5. 5. 1 PLUG YOUR GAMES TO OUR APIWe give you access to the back-office, all necessary technical documentation and our API 5
  6. 6. 2 WE DEAL WITH MEMBER ACQUISITIONSources for player acquisition: +500.000 new players acquired last month! Cross promotion amongst our network of 25 million players with marketing campaigns and a tool bar on top of each game Our partner network: And more... 6
  7. 7. 3 WE SUPPLY MONETIZATION TOOLS Validation click PLAY FOR FREE… Coregmatch Validation click: at the end of each game the player has to click on a advertisement banner in order to have his points recorded Emails Advertisment on display (various locations available) Offermatch Targeted emails (CRM tools available) OfferMatch: sponsor based payment solution Daily Deals Couponing: special deals targeting active members only Targeted daily deals Coregistration post inscription with CoregmatchOur advertising clients: And more... 7
  8. 8. 3 WE SUPPLY MONETIZATION TOOLS (CONT.) … OR PAY TO PLAYGamesPassport offers various payment tools adapted to every player Paypal et Moneybookers e-wallets « Clic and pay »: credit card numbers are registered by our partner Banks SMS+ for smaller transactions using text messages Pre-paid cards Direct billing with Internet Coming soon: mobile payment with Mobile PlusThanks to our numerous monetization assets we guarantee very good ROI on all players, even those who do not want to pay 8
  9. 9. 4 WE MANAGE LOYALTY PROGRAMS The store. Players cumulate points during the game. These points are redeemable for prizes Rankings. Thanks to their scores they can win tournaments and earn money or vouchers Special prizes. On the websites or through Facebook pages, we organize on a regular basis special operations to entertain members and increase their loyalty through new contests Members can entertain themselves and win at the same time ! 9
  10. 10. 5 DASHBOARD TO TRACK AND OPTIMIZE 10
  11. 11. GAMES PASSPORT IN ACTION
  12. 12. EXAMPLE OF GAMEPLAY WITH DIVINITIZ 1. Login and registration page 2. Coregistration when it is a first 3. The player gets one or time user and deal of the several free games per day day when recurrent user or week (Freemium) 6. Player can buy more credits 5. In Freemium mode the 4. Games can be against the and / or purchase items player has to click on a clock or per level advertising banner to validate time or level 12Check out: fr.divinitiz-lejeu.com
  13. 13. ONE SINGLE SIGN UPOne single sign up – no need for multiple accounts Tool bar : 25 million players and dozens to play the other games in the network of games in the network 13
  14. 14. GREAT CASUAL GAMES FOR THE PLAYERSFree credits every day to play different strategy, Social features puzzle, quiz games and much more… 14
  15. 15. PLAYERS CAN WIN TONS OF PRIZES While playing the players earn points that they can redeem for tons of prizes Players entertournaments to earn money or vouchers 15
  16. 16. VARIOUS MICROTRANSACTION OPTIONS Additional credits can be purchased via credit card, sms+, telephone, direct billing, paypal… Players can get their credits sponsored thanks to our proprietary Offerwall 16
  17. 17. NETWORK OF CASUAL GAMES 17
  18. 18. OUR PARTNERSHIP
  19. 19. NEW REVENUE CHANNEL FOR YOUR GAME Unlimited Freemium Premium, full download and Basic games Items selling in-game purchase model Your Your Game Game Free Freemium Premium 19
  20. 20. GAME MONETIZATION PLATFORM 20
  21. 21. KEY SELLING POINTS AND GENERAL INFORMATION URL: Depends on availability but should be easy to remember We are in charge of the registration and you own the domain name. GRAPHIC: Everything can be customized graphically (but the place of every element is defined and cannot be changed) REPORTING: Monthly report with turnover generated by the game, number of unique players, number of free games played, number of paid games played and number of new members MARKETING AND ADVERTISING: We deal with marketing, member acquisition and advertising thanks to our extensive lead generation know how and network of business partners THREE WAYS OF WORKING TOGETHER: We give you all the technical specifications and you adapt the game and the graphics You have the game – either we, you or a third party studio adapts the game and the graphics You have the concept – we develop the game and adapt the graphics to fit the platform 21
  22. 22. ADDITIONAL INFORMATION
  23. 23. AMBITIOUS 12-YEAR ACHIEVEMENTS 8 2012 7 São Paolo Office 2011-2012 6 New Monetization tools 2011 5 15 million euros funding 2008 & 2010 4 Acquisitions 2007-2011 3 Product Expansion 2 2007 International Expansion 1 2004 2001 Lead Generation Expertise Launch of first casual game 23
  24. 24. CONTACT Christine Filbien Business Development Manager Games Passport Tel: +33 1 55 46 96 99 Email: cfilbien@mediastay.com Mediastay Paris Mediastay USA Mediastay Belgium 45, Rue Jean Jaurès 92300 350 Sansome St 203 avenue Louise Levallois Perret San Francisco, 94104, CA 1050 Brussels France United States Belgium Tél: +33 (0)1 55 46 92 00 Phone : +1 (415) 983-0346 Phone : +32 2640 27 01 Fax: +33 (0)1 47 56 18 87 Fax : +1 (415) 449-3432 Fax : +32 2416 66 27 www.gamespassport.com 24

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