PCH LaunchPad
Light Engineering
Development

What
is LED?

A Cheetah
on steroids.

Why
do we need LED?

Because we want to
dominate the world.

Where
is LED done?

Starts In Your Head
Spreads to the world.

When
do we begin LED?

Now.

Who
is involved in LED?

You Think It
We make it.

37 Signals
Agile Development Principles

60 Days
To Launch

Flexible Scope
Fixed time, resources, budget.

4 Sprints
2 weeks x 4

Agile
You can change your mind.

JET LI
Just Enough To Light It.

Rinse and Repeat
Design. Use. Analyze. Start Over.

Small Team
Cheap & fast changes.

LED MEN
World’s Leading Web 2.0
Developers and Designers.

Power of 3
1 Designer. 1 Developer. 1 Sweeper.

Embrace Constraint
Not enough: money, time, people.

Ignore Details Early On
Work from large to small.

Just Wing It
Don’t fix tomorrow’s problems today.

Make The Call
Avoid preferences for the user.

Less Features
Less options, people, meetings.

Prioritize
What’s really important?

No to all
but most crucial features.

Hold The Mayo
What is not being used?

Scope Down
Better to have half a product.

Open Source
Ruby On Rails. Cloud Computing.

The Point Is
to make things. Fast.

The Timeline