GFEW Barcelona 2013 - Xavi Beumala
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GFEW Barcelona 2013 - Xavi Beumala

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GFEW Barcelona 2013 - Xavi Beumala GFEW Barcelona 2013 - Xavi Beumala Presentation Transcript

  • one moment · one screen · one experience
  • Xavi Beumala Co-Founder & CEO @ Marfeel Former Technical Architect for Adobe Xavi.beumala@marfeel.com @xbeumala
  • aug-11’ dec-11’ mar-12’ aug-12’ nov-12’ dec-12’ jan-13’ Enisa feb-13’ iab 4 paying customers
  • $2M IX Nauta Capital Elaia Partners BDMI Wayra
  • If all we have are opinions, let’s go with mine. If we have data, let’s look at data.
  • If you’re an startup it means essentially 2 things: •  You’re blazingly fast •  You do something 10x better than your competitors
  • Clearly identify What it is and build everything on top to maximize it
  • . You can’t manage what you don’t measure
  • Analytics must be part of your CULTURE not a management task.
  • Product performance. 1
  • Product performance. Know everything •  How is people using your product. •  What is people using. •  What is people not using.
  • Product performance. Know everything •  Most used features •  Are users using the product as you expected? •  Do features achieve their goals and your hypothesis?
  • . Identify the path to success and get rid of everything else. It will slow you down
  • 2Paralysis by analysis
  • Paralysis by analysis. •  Plan your goals and what you want to measure before •  Automate all the reports you need •  Always talk in terms of KPIs and business measures
  • Paralysis by analysis. •  Don’t look at aggregated reports •  Look for qualitative data not quantitative
  • . Analytics tells you What but not Why
  • Always rationalize success and failure with Metrics
  • one moment · one screen · one experience Rambla Catalunya, 35, Principal 2a, 08007 Barcelona · +34 931 785 950 Xavi.beumala@marfeel.com @xbeumala
  • Content Experiments without redirects https://developers.google.com/analytics/solutions/experiments-client-side Automated GA data access from Google docs https://developers.google.com/analytics/solutions/articles/reporting-apps-script Ducksboard https://app.ducksboard.com/ Information Dashboard Design http://www.amazon.es/gp/product/1938377001/ref=oh_details_o00_s00_i01?ie=UTF8&psc=1