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iWAN - Cisco Application Experience Solution

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Deliver an Optimal Application Experience from Anywhere

Deliver an Optimal Application Experience from Anywhere

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  • Some customers have been looking to point-products to address their application performance issues. This requires an overlay network of appliances in their network which means more network complexity for deployment and management, not to mention a significant investment.

    Integration challenges: This type of model requires IT to determine how to set up network, so all the products interoperate efficiently.

    Difficult to scale and manage: If the network needs to grow or change, IT will need to look at additional, configuration changes required. Also, if there is any failure, pinpointing the problem will be difficult.

    Expensive: Both upfront equipment costs (capex) and ongoing management (opex) will be very costly. It will likely need to be very selective on where these types of capabilities need to be hosted to manage expenses.
  • Cisco’s approach for addressing today’s application performance requirements is with One Network that Unifies Services.

    We enable this one network, leverage our industry leading routing technology as the platform to host critical services. We have done this is the past across many network services, including security, unified communications, and wireless.

    Cisco is redefining the roles of the router to expand beyond L2-L3 transport services, and now move up the stack, and include L4-L7 Application Services.

    We recognize that with application delivery getting more complex, new demands are placed on the network to meet user expectations. We believe this will result a new standard for branch services that will require application services to be pervasive network wide.

    Why the router? To do this efficiently, be believe the router – which demarks the LAN and WAN, with the closest view in to what is happing on the network – is the optimal place in the network to deliver application services that can scale network-wide with simplified IT operations and lower costs.
  • Cisco’s approach for addressing today’s application performance requirements is with One Network that Unifies Services.

    We enable this one network, leverage our industry leading routing technology as the platform to host critical services. We have done this is the past across many network services, including security, unified communications, and wireless.

    Cisco is redefining the roles of the router to expand beyond L2-L3 transport services, and now move up the stack, and include L4-L7 Application Services.

    We recognize that with application delivery getting more complex, new demands are placed on the network to meet user expectations. We believe this will result a new standard for branch services that will require application services to be pervasive network wide.

    Why the router? To do this efficiently, be believe the router – which demarks the LAN and WAN, with the closest view in to what is happing on the network – is the optimal place in the network to deliver application services that can scale network-wide with simplified IT operations and lower costs.
  • What can Cisco ISR AX do for your business?

    Your business applications can run faster. We work with leading app vendors to tune their applications to run more efficiently on a Cisco network, automatically … reducing bandwidth by up to 70% and supporting more session and a bester user experience. The business investment on mission critical applications will be more productive with Cisco, giving a better ROI on their investment.
    IT gains pervasive visibility across their network to over 1000 apps, without expensive or difficult to deploy probes that are often deployed in selective areas of the network. This means IT can quickly answer why an application is running slow, validate SLAs are met and verify the ROI on network services that is easier to manage and requires less equipment.
    IT can scale any-to-any security from branch to branch, to data center, to cloud. Cisco has unified VPN technologies for branch, remote and mobile users, helping IT scale secure access. In addition, the branch resources are protected from malware and viruses with firewall, IPS and web security technologies, that avoid the need to backhaul through the DC.

    All of this is available at the lower TCO, looking at the less capex investment upfront in purchase equipment as well as lower opex for maintenance and troubleshooting.

    With ISR-AX, IT can
    More successfully roll out new projects from anywhere (visibility w/o probes, predict app behavior)
    Deliver better application performance to end users on any device (app prioritization and acceleration for better user experience)
    Efficiently utilized the WAN at lower costs (Path control and optimization over wired and wireless; apps perform better and avoids duplicate traffic to be sent over the network)
    Quickly respond to the business requirements (Lower barriers to moving apps as business required)
    Scale security across all sites

  • Transcript

    • 1. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Cisco Application Experience Solution Deliver an OptimalApplication Experience fromAnywhere
    • 2. Enterprise Networking IT Challenges Cisco Global IT Impact Survey, May 2013 are deploying more applications today than a year ago applications are rolled out without IT knowledge IT is brought into the planning during rollout time or a day before the network is more critical to delivering applications than a year ago the network is not ready for BYOD the network is not ready for cloud the network is not ready for DC consolidation/virtualization APP REALITIES NETWORK CHALLENGES Surveyed 1300+ IT Decision Makers from 13 countries
    • 3. The Application Landscape Is Changing 50%of CIOs expect to operate via the Cloud by 2015 90%of organizations backhaul traffic through DC 6Xmore mobile data traffic by 2015, 2/3 will be video Branch Data Centers Cloud Cloud DC Consolidation Mobility Applications are moving to the Data Center and Cloud Internet Edge is moving to the Branch Sources: Gartner 2012; Metzler Cloud Networking Report 2011; Cisco Visual Networking Index 2013;
    • 4. IT Challenges Trade-offs Within the NewApplication Landscape Application Visibility and Control • Unable to prioritize critical traffic • Difficult to resolve issues User Experience Security and Cost Containment • Reduced user productivity • Increase in help desk calls • Compromised performance from backhauling to DC • Higher WAN Costs
    • 5. Network IT Complexity with Overlay Appliances Firewall Internet Internal Resources Corporate Network Access RouterWAAS Firewall and VPN WAN Path Control Branch Application Visibility and Control Servers
    • 6. Access Router Firewall Internet Internal Resources Corporate Network Cisco’s Approach: One Network with Unified Services WAAS Branch Firewall and VPN WAN Path Control Servers Application Visibility and Control
    • 7. L2-L3 Transport L4-L7 Application Services Simplify Application Delivery One Network UNIFIED SERVICES Routing Redefined Cisco’s Approach: One Network with Unified Services Control Optimization Security Visibility Routing App Hosting Cloud Connectors
    • 8. Cisco Application Experience OptimalApplication Experience with IT Simplicity Cloud Data Center Branch Application-Centric Networking ISR-AX CSR1000V ASR1000-AX Visualize Network-wide visibility & control Optimize Better Performance for Users Secure Consistent end-to-end Security
    • 9. Optimal Application Experience with IT Simplicity Business Applications Run Better 50–70% bandwidth reduction 2x VDI Sessions Faster document processing Local application hosing Dynamic, optimal WANpath selection Probe-less deployment Wired/Wireless view of 1000+ apps Rapid root cause analysis Simplified and scalable VPN Comprehensive threat defense Cloud Web Security LOWER TCO Network-Wide Visibility and Control Any-to-Any Security Visualize Optimize Secure
    • 10. Identify and Monitor 1000+ Applications Natively AX Comes with IntegratedApplication Visibility and Control (AVC) Capacity Planning Monitoring and Troubleshooting L7 Classification Performance Collection • Integrated DPI engine (NBAR2) recognizes 1000+ applications • In-service application signature update • Collect traffic statistics and 50+ performance metrics • Export information using open export protocols such as netflow-v9 and IPFIX Top Talkers Bandwidth Latency Netflow-v9 IPFIX
    • 11. Maximize Application Performance ControlApplication Bandwidth Usage and Selects Optimal Path Application-aware QoS Intelligent Path Selection • Identify 1000+ applications using NBAR2 and control bandwidth with Cisco industry leading QoS • Limit unwanted traffic and prioritize critical applications • Deliver critical applications over the path which can meet application performance requirement using PfR • Automatic load share to maximize bandwidth use on available links WAN 1 WAN 2 Stop Bittorrent and Netflix. Prioritize Salesforce.com, Oracle Backup Backup
    • 12. File Services (5MB File) 100 20 30 40 50 60 70 80 90 100 110 120 130 140 150 Time in Seconds First Optimized with WAAS File Drag and Drop Over native WAN Second Pass Optimized with WAAS Email (5MB Attachment) 100 20 30 40 50 60 70 80 90 100 110 120 130 140 150 Time in Seconds First Optimized with WAAS Send and Receive Email over native WAN Second Pass Optimized with WAAS VDI (Citrix) 20 4 6 8 10 12 14 16 18 20 22 24 26 28 30 Time in Seconds Launch Citrix XenDesktop with WAAS Launch Citrix XenDesktop Over Native Citrix ICA/SSL Site Navigation Over Native Citrix ICA/SSL Site Navigation with WAAS 20 4 6 8 10 12 14 16 18 20 22 24 26 28 30 Time in Seconds First Optimized with WAAS Sharepoint File Download over Native WAN Second Pass Optimized with WAAS Optimize and Enhance Thousands of Applications AX Includes with Cisco WAAS WAN Optimization 24x Faster 17x Faster 30x Faster 3-8x Faster (5MB Document)
    • 13. Performance Improvements with Cisco WAAS  80% improvement in response time  25% reduction in bandwidth costs Certified by SAP for integration with the SAP NetWeaver® technology platform 7.0.
    • 14. Host Business-critical Applications Locally with UCS E-Series Server Blades Server Virtualization • Consolidate physical servers to reduce costs • Improve application uptime and failure recovery time • Shorten time-to-deployment for new apps Blade Form Factor • Eliminate wires, components and save space • Rapidly provision hardware with plug-and-play modularity • Right-size hardware profile for the lean branch office Network Compute Storage Bank in a Box Store in a Box Clinic in a Box School in a Box
    • 15. Intelligent WAN (iWAN) Solution Optimized Connectivity over any Transport PfR MCs ASR1K ASR1K Branch AVC-PfR, WAAS Master Controller (MC) Border Router (BR) Email VMs Email Path Video Path AVC-PfR BR Headquarter WAAS Cluster 4G/LTE MPLS DMVPN ASR1K ASR1K Internet DMVPN APP OS APP OS APP OS APP OS Transport Independent Intelligent Path Control Secure Connectivity • DMVPN IPSec overlay design • Consistent operational model • Simple transport migrations • Scalable and Modular design • Performance Routing (PfR) full utilization of all bandwidth • Application best path based on delay, loss, jitter and path preference • Improved network availability • Suite-B certified IPSec encryption • ASA and IOS Firewall/IPS comprehensive threat defense • Cloud Web Security (CWS) for direct Internet Access Application Optimization • Application Visibility and Control (AVC) • WAAS Application Acceleration and bandwidth savings
    • 16. UC UCS-E Cloud Connectors Switching/ WLAN WAN Optimization AVCISR/ASR WAN Path Control 3G/4G ADDITIONAL SERVICESNETWORKING SERVICES REQUIRED ? ? ? ? ? Internet Corporate Network
    • 17. CapEx + 3 Years Support DirectCosts Branch solution comparing Cisco ISR-AX vs. Juniper/Riverbed similar offer Cisco ISR-AX TCO Advantage and Payback $- $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000 $100,000 Cisco Alternative Option HW&SW Support Solution Purchase (CapEx) Fast Payback Investment for 25 Branches = $82K Each running 2911-AX with T1 connection Bandwidth cost assumptions based on Gartner “How and When to Cost-Justify WAN Optimization, Oct 2012 Defer 10 Mbps Upgrade 7 Month Payback 76% Savings
    • 18. Example: San Francisco MPLS VPN vs. Dual Business Internet ($ per month) $303 $274 $260 $140 $1,014 $885 $830 $220 MPLS VPN CoS1 MPLS VPN CoS2 MPLS VPN CoS3 iWAN Big Cost Delta for MPLS vs Internet Can Shift Funds from Connectivity to Enabling New Services Simple Example $665 savings/month x 12 months x 1000 sites = $8M per year Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site 10 Mbps 1.5 Mbps Dual Internet Links Combined for Ent SLA -75%
    • 19. NETWORK CONNECTIVITY SECURITY APPLICATION SERVICES Routing (L2/L3, IPv6, MPLS, etc.) Wired/Wireless Support (Ethernet, 3G/4G, WiFi) VPN Threat Defense (Firewall/IPS) Probe-less Application Visibility Quality of Service (QoS) WAN Path Controller (PfR) Media Monitoring (Medianet) WAN Optimization Application Hosting Option Cisco ISR-AX: Competitive View
    • 20. Cisco 4451-X ISR Purpose BuiltApplication Delivery Platform ROUTINGREDEFINED WITHISR-AX Security Routing Visibility Control Optimization Cisco ISR 4451-X WORLD CLASS ARCHITECTURE FUTURE PROOFED FOR SERVICES PAY AS YOU GROW
    • 21. Cisco ASR1000-AX Extending Application Experience to the WAN • Cisco Application Visibility and Control (AVC) - Application-based optimal path selection - Quality of Service (QoS) - Application usage statistics - Application performance statistics - Probe-less visibility to over 1,200 applications • WAN optimization • Cisco AppNav managing and optimizing WAAS resources • Cisco Virtual Wide Area Application Services (vWAAS) License (optional) • Security (optional) • IP Security (IPsec), and multiple Secure Cisco VPN protocols • Firewall Available on Cisco ASR 1001 (5G) and ASR 1002-X (5G, 10G, 20G and 36G) Upgrade PIDs also available
    • 22. Customer Success with Cisco Application Experience SLA monitoring per application Migrate from paper-based to EMR System Scale virtual desktops without sacrificing performance Specialized apps with large, latency sensitive files Guaranteed Performance and User Quality Differentiated Service offering Metrics by App Improved patient care & physician productivity Greater productivity: onboard acquisition employees in days Architecture/Construction Nebraska Service Provider France Healthcare Michigan Biopharmaceutical North Carolina
    • 23. VISUALIZE OPTIMIZE SECURE Cisco AX: Routing Redefined Optimal Application Experience with IT Simplicity 20–35% LOWER than standalone WAN Optimization Appliances CiscoAX
    • 24. Thank You
    • 25. Pricing and Availability MODEL NEW OFFER PRICING PREVIOUS PRICING Cisco 4451-AX ISR C4451-X-AX/K9 N/A Cisco 3900-AX ISR C3945E-AX/K9 $24,700 N/A C3945-AX/K9 $19,700 $24,495 C3925E-AX/K9 $21,700 N/A C3925-AX/K9 $16,200 $20,995 Cisco 2900-AX ISR C2951-AX/K9 $12,900 $17,695 C2921-AX/K9 $6,700 $12,195 C2911-AX/K9 $5,700 $9,195 C2901-AX/K9 $3,595 $4,295 Cisco 1900-AX ISR C1941-AX/K9 $2,995 $3,595 C1921-AX/K9 $2,945 N/A Cisco ASR 1001-AX ASR1001-5G-AX $32,000+ N/A Cisco ASR 1002-AX ASR1002X-AX $45,000+ N/A Up to 45% Reduced Price WORK IN PROGRESS
    • 26. Cisco ISR-AX—What’s Inside? Build on the Cisco ISR G2 Operational Simplification and Manageability Application Visibility and Control WAN Optimization Security Hardware for ISR-AX • NBAR2 • Medianet (Media Monitoring) • QoS • PfR( Intelligent Path Selection) • Application Acceleration • TCP Compression • Data Redundancy Elimination • VPN Encryption • IOS Firewall • Intrusion Prevention • SRE or Max DRAM • Option for UCS-E Series Server