PORTFOLIO                                               2012      This is my portfolio that showcases few selected works o...
+MILO AR SHOPPING WITH AUGMENTED REALITYProject: Milo AR is a smart phone application that uses Augmented reality to help ...
+RELIVE                                                                                               Relive              ...
+APAC SHIPPING TOOL REDESIGNING END TO END PRODUCT EXPERIENCEProject: eBay Chinese sellers account for more than 2 billion...
+UNIFIED REGISTRATION REGISTRATION EXPERIENCE FOR EBAY MOTORSBrief: The Motors Local For Sale by Owner (FSBO) product offe...
+TRAVELSMART NEW TRAFFIC SERVICE FOR NEWDELHIBrief : Create a new intelligent traffic systemProject: Assignment to create ...
+TRAVELSMARTNEW TRAFFIC SERVICE FOR NEWDELHIWIREFRAMES AND USECASE                    USECASE - 1                    Nirma...
+TRAVELSMARTNEW TRAFFIC SERVICE FOR NEWDELHIVinu is a team lead at a leading media company. He always makes it a point    ...
+FUTURE ZONE DESIGNING BRAND EXPERIENCES FOR ORAL - BBrief : Create break-through presence of P&Gs brands inside the HFS s...
+FUTURE ZONEDESIGNING BRAND EXPERIENCES FOR ORAL - B INSIGHT PLOTTERThe plotter tool helps me to map the insights I gather...
+FUTURE ZONEDESIGNING BRAND EXPERIENCES FOR ORAL - BINITIAL EXPLORATIONSPROTOTYPES
+BUSINESS DESIGN  PAPER PLANES - WASTE2PRECIOUSBrief : To come up with a business opportunity that creates wealth for the ...
+NEW PRODUCT DEVELOPMENT                                                                                                 l...
+NEW PRODUCT DEVELOPMENT   lookgood.com                                  look good feel goodlookgood.comSCREENSHOTS
+SYSTEM THINKING DESIGNING INFORMATION FLOWBrief : To take up an existing system, and analyze the information flow of the ...
+THINK TANK - 09 SPOTTING FUTURE URBAN LIVING TRENDSBrief: To identify emerging trends and forecast URBAN LIVING in living...
+ERGONOMICS   STUDENT KIOSK FOR NID STUDENTSBrief: To design a product for the students of NID.                           ...
+U.I.N                                                                                                                    ...
+U.I.N                                                                                                                    ...
+U.I.N                                                                                                                    ...
+INFOGRAPHICS
+INFOGRAPHICS    Document                                                   Love                                          ...
Final corporate brand identity for India’s leading logistics provider. The graphic represents a carton box, with an arrow ...
Genpact is the outsourcing unit of GE . The logo portrays the companys initiative to give career options to young graduate...
A vibrant and fun logo for India Today music club that is dedicated to providing music to the young crowd of today, who wo...
A fun logo proposed for a horror channel, with innumerable graphical elements. Adding a different touch to a horror show,c...
A fun logo proposed for a horror channel, with innumerable graphical elements. Adding a different touch to a horror show,c...
A fun logo proposed for a horror channel, with innumerable graphical elements. Adding a different touch to a horror show,c...
A fun logo proposed for a horror channel, with innumerable graphical elements. Adding a different touch to a horror show,c...
Brochure designed for BSNL Mobile for their overseas consumers.
Funky and vibrant Brand campaign  For Brand 7up.
Proposed International brand communication for Incredible India promoting different festivals happen during the monsoon.
Proposed International brand communication for Incredible India promoting different festivals happen during the monsoon.
Proposed International brand communication for Incredible India promoting different festivals happen during the monsoon.
Proposed International brand communication for Incredible India promoting different festivals happen during the monsoon.
Brand communication for CERA premium bathroom tile maker in India. The campaign captures the importance of the bathing acc...
Brand communication for Fly Mobile for their launch in India.
Brand communication for Indian tourism board promoting spiritual tourism.
The advertisement communicates the commitment of the company to take care of the consignment, in all possible state and mo...
The advertisement communicates the commitment of the company to take care of the consignment, in all possible state and mo...
Brand communication for Orissa Tourism.
Please click on the thumbnails for viewing the ads in YouTube. YouTube links: http://www.youtube.com/watch?v=2_uiJBGdu1c h...
Portfolio 2012
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Portfolio 2012

  1. 1. PORTFOLIO 2012 This is my portfolio that showcases few selected works of mine done over a period of time as a design professional and as a student. eInteraction Design Web Design InfographicsSelected works on Selected works on Collection of selectinteraction and visual design done for infographics doneexperience design. online medium. for various projectsPages - 2-8 Pages - 37-42 Pages - 21-22 jCommunication Film Design Brand DesignDesign Ad film campaigns Showcases my workWork from my I created during on graphic design foradvertising days my advertising days. leading brands in Indiaas an Art Director. Pages - 57-58 Pages - 24-36Pages - 43-56
  2. 2. +MILO AR SHOPPING WITH AUGMENTED REALITYProject: Milo AR is a smart phone application that uses Augmented reality to help shoppers find and buy things on the go.The application uses the current location of the user and suggests them shops in real time using the existing Milo data.We can enable purchase capabilities and instore pickups / drops. Buyers can view the items in the shop using their phonesand purchase them on the go. SCREEN SHOTS Diana Age: 29 yrs Context: decisions Location : Seattle Diana has just landed in Chicago for a business conference she has few hours in Motivation: User type : the city and she needs buy few gifts for To save time while looking for a specific New user (NU) family and friends, but she does not know item the city Pain points: Objective: Having to talk to strangers for shops Find and shop items on the go without asking for help from strangers Computer experience: Owns a smart phone and uses it Goal: extensively To have the freedom to choose and make Sam Context: Motivation: Age: 35 yrs Sam is returning from work on the way Anything that saves time and energy home, he remembers that his wife has (Married) asked him to buy the Winter jacket she Pain points: Location : New york wants to take for her training camp. Poor memory User type : New user (NU) Objective: Computer experience: To buy the Winter jacket on the way Owns an Iphone Goal: Get the best deal possible deal at the nearest shop
  3. 3. +RELIVE Relive relive your memories AN INNOVATIVE MULTIMEDIA BROWSERProject: Enter Relive, relive is an awesome application that organises media data based on the time stamp provided bythe digital camera. Relive is your personal time machine. Relive also smartly syncs with social media networks tounderstand important dates in a users life and organise data based on that. Relive is a simple solution to go through yourmemories with ease. SCREEN SHOTS
  4. 4. +APAC SHIPPING TOOL REDESIGNING END TO END PRODUCT EXPERIENCEProject: eBay Chinese sellers account for more than 2 billion dollars sales in eBay.com. Till now they have been using thirdparty services to ship their packages to America. APAC tool aims to help these sellers by enabling them to ship packageseasily and at a nominal price. My role was to lead the design process, work with the product manager and collaborate withthe development team to design a new product experience for the toolNote: Since the project is ongoing I have only added the basic screens SCREEN SHOTS NEW SCREENS
  5. 5. +UNIFIED REGISTRATION REGISTRATION EXPERIENCE FOR EBAY MOTORSBrief: The Motors Local For Sale by Owner (FSBO) product offering is superior to other classified offerings in many ways,but one of our biggest hurdles is a complicated dual registration process and a listing form that is more than 100%longer than our competitors.Project: Design a simple verification flow for registered users. Design a unified registration flow for new users.Note: The project has gone live last month and adoption rates have increased from 64% to 98% SCREEN SHOTS
  6. 6. +TRAVELSMART NEW TRAFFIC SERVICE FOR NEWDELHIBrief : Create a new intelligent traffic systemProject: Assignment to create the next generation parking system. The city faces is facing a few problems with the growingamount of cars. To address these, the city council on one hand is trying to improve public transport, but also acknowledgesthe populations need for personal transport in cars, motorbikes (and bicycles). PERSONAS & USER JOURNEY Having work in the middle of the town is both fun and a pain. CP is like a beautiful curvy girl, who is sadistic, I park my car at the parking outside work. Days driven to make sure that you have the toughest time in I dont find parking, I try and Park in the adjacent lane. hell parking your car around there. USER JOURNEY USER JOURNEY 8:00 pm Meets a friend for dinner 8:15pm Searches for the car. He cannot find the parking assistants Nirmal John / Age: 27 yrs Yeshwant Miranda / Age: 29 yrs Location : New Delhi Location : New Delhi User type : First time user (FU) / User type : First time user (FU) / Reaches home 10:15 pm Reaches home 9:30 pm PRIMARY PERSONA 7:00 pm Starts from work. PRIMARY PERSONA 8:00 pm Starts from work. Vehicle: Maruti Swift (Petrol) / Walks to the parking lot Vehicle: Tata Indica Xeta (Petrol) / Walks to the parking lot Uses 7 days a week Uses 7 days a week Technology : Internet (Expert) Technology : Internet (Expert) Mobile: LG Optimus, Android (Expert) Mobile: Samsung Ace, Android (Expert) Context: Nirmal starts 7:30 am 12:45 pm Walks to a local Context: Yeshwant 10:00 am Yeshwant’s 1:00 pm Lunch at office Nirmal is senior correspondent at a famous business his day at 7:30 in Nirmal’s normal café for lunch Yeshwant is a design consultant with a leading marketing wakes up late., normal work day. magazine in India. The office is located in Connaught place. the morning work day. Office agency. His office is located at Nehru place and he drives almost everyday to office everyday. He finds it difficult to park without a Office starts He lives Malviya Nagar. He drives to work everyday using starts at 10:am. his Swift car. parking assistant since the parking space is full by the time at 10: 30 am Distance traveled: he reaches Distance traveled: 12 kms Objective: 10 kms Reach office on time Checks the 8:30 am Objective: newspaper and To park his new car in a safe place and save time 10:10 am Rushes to office 11:30 am Finds a parking assitant Goal: breakfast after parking the car. Rushes to office To save the 20 mins he loses on parking everyday Goal: after parking the car. To park as soon as he reaches his destination Motivation: 9:45 am 11:15 am A stress free morning will help him concentrate on Leaves for work 9:00 am 9:20 am Motivation: Skips breakfast 10:45 am 11:00 am things better . Parking close by and quick saves time leaves for work Relaxed Relaxed Pain points: Pain points: Using public transport has too many external forces. Stressed Reaches Connaught place Worried about the car parked in different areas Stressed Reaches Nehru Place. Crowded buses and trains makes it difficult . Searches for a parking lot, finds Trying to find a space all by himself. Drives around Highly stressed Stuck in traffic jam a space 10 mins away from office Highly stressed Stuck in traffic jam No freedom over where wants to go. for 10 mins for 10 mins. Makes calls Normal Normal CONCEPT MAPS
  7. 7. +TRAVELSMARTNEW TRAFFIC SERVICE FOR NEWDELHIWIREFRAMES AND USECASE USECASE - 1 Nirmal uses travel smart and finds a parking spot, reserves the parking spot and pays for it using Travel smart app Travelsmart Find parking Find parking Book parking space Confirm booking 2 Plan my My Public Connaught Place Connaught place city parking travel parking transport Image 1 4 TRAVEL Parking for the date 18/10/2011 Travel Carpool Recharge My Acc Image BAY -17 GF 08:45 am Smart SMART INITIATIVE FOR SMART PASSENGERS Parking Status Connaught Place BAY -17 GF Total Cost 25 BY DELHI CITY COUNCIL Availability status 145 AVAILABLE 145 Parking cost 25 CONFIRM 6 Parking space details BOOK PARKING 3 BOOK PARKING 5PRODUCT AND STORY BOARD
  8. 8. +TRAVELSMARTNEW TRAFFIC SERVICE FOR NEWDELHIVinu is a team lead at a leading media company. He always makes it a point Before leaving to work he opens the app to check the parking status.to reach office on time. Though he reaches on time parking always eats 20 minsof his valuable time. Recently he installed Travelsmart in his mobile.The parking status is available he chooses to book his parking space He gets to review the parking space, cost and also the reviews. He can alsobefore reaching the office. change the spot which is closer to his office. The app won’t function when he is driving the car. Based on the GPS calculations the app will function only when car is staticVinu reviews the space and confirms the booking. Vinu is asked to enter the secret password so he can pay for the space using his account details.Vinu waves the barcode to the parking scannerand zooms into the parking. Travelsmart is so helpful that now I can reserve my spot even before reaching the office. It reduces stress and early morning bad start. Now I am able to handle my meetings well. And the payment is smooth. Thanks travelsmart for a great start in the morning. Vinu, Team lead
  9. 9. +FUTURE ZONE DESIGNING BRAND EXPERIENCES FOR ORAL - BBrief : Create break-through presence of P&Gs brands inside the HFS store through creative solutions toinfluence the shopper to purchase P&G brands over competition.Project: Design for Oral Care Currently Oral-care (tooth-brush, pastes) category does not occupy the premiumspaces inside the store. Also there is no clear area in the shop where oral-care is shelved. There is an opportunityto create an Oral-care space inside the store where it enables the shopper to make the rightchoice for herself/himself USER SCENARIOSEXPLORERS RESEARCHERS TIME SAVERS PRODUCT SHELVES PRODUCT SHELVES PRODUCT SHELVES PRODUCT SHELVES PRODUCT SHELVES PRODUCT SHELVES PRODUCT SHELVES PRODUCT SHELVES PRODUCT SHELVES PRODUCT SHELVES PRODUCT SHELVES PRODUCT SHELVES e e COUNTER COUNTER COUNTER COUNTER COUNTER COUNTER COUNTER COUNTER scans the shop and goes to the toiletries section. spends a considerable of time. Picks up two His son gets restless. He take his or three shaving creams and son to the snacks section scans again reads the labels picks one up. for a lot of products goes through the He browses through the aftershave labels for offers, gets thoroughly confused lotions tries open one and smell it with the options and buys the Picks up the shaving tries feel brand his son asks for. the bristles through the plastic. he scans the shop Joins the bill queue. Waits for his and tries to read the markers and turn scans the stall right next to the INVOLVEMENT OF SHOPPER heads to the cooking oil section cash counter. Pays in cash and leaves the shop. tries to read the prices on the pack looks for particular brand and finally enters the shop asks the help of a sales personnel with his son END OF CONSIDERATION SHOPPER PURCHASE DECISION FMOT CONFUSION SHOPPING & ANALYSISTIME JOURNEY 5 10 15 20 25 30
  10. 10. +FUTURE ZONEDESIGNING BRAND EXPERIENCES FOR ORAL - B INSIGHT PLOTTERThe plotter tool helps me to map the insights I gathered during that particular shopping activity. The plotter has to be read along the shopper journey map. FMOT INSIGHTS SCAN: A shopper scans the place CONFUSION: With the COMPARE: Compares the CONFIRMATION: Shoppers try when he enters the shop range of options product to feel, smell for closing the decision. Multi sensory DIFFICULTY: Shoppers FAMILIARITY: He looks for SEARCH: For information ATTRACTION: New products experience have great trouble in something familiar. Probably from and the price and attractive packaging processing too much info. his memory or his shopping list. GROUPING: Shoppers purchase IMPATIENT: Shopper highly similar products quicker. OFFERS: Shoppers also look impatient waiting in the queue so he for product offers and other engages himself scanning around freebies. the store 5 10 15 20 25 30 PREFERENCE MAP DAILY PURCHASE SMALL VALUE SHOPPING PROXIMITY EMERGENCY NEEDS FREE HOME DELIVERY PERSONAL SERVICE DIRECT INTERACTION PROBLEMS DIRECTLY TRUST WITH THE SHOP KEEPER ADDRESSED TO THE OWNER PREFERRED PREFERRED CUSTOMIZATION QUANTITIES BRANDS EXPENSIVE COOKING PRODUCTS PRICE CREDIT / FLEXIBILITY UNIQUE OFFERINGS LOCAL SPECIALITIES HOME MADE FOOD/INGREDIENTS VALUE
  11. 11. +FUTURE ZONEDESIGNING BRAND EXPERIENCES FOR ORAL - BINITIAL EXPLORATIONSPROTOTYPES
  12. 12. +BUSINESS DESIGN PAPER PLANES - WASTE2PRECIOUSBrief : To come up with a business opportunity that creates wealth for the entrepreneur as well as the consumer.Project – Paperplanes, is an initiative to provide craft solutions to the user, where the user is involved in theprocess of creation of a product. INPUT OUTPUT Young professionals Own investment Market College Students chargeable Basic materials Product Segment Homemakers Consumer Core materials Value Need Gift Craft Solutions Target Market Preserve Room Place Preservation Own A service provided to convert Chargeable Time Unique / Exquisite small day to day used items to an Positioning exclusive product offering for the consumer, addressing the need to gift, preserve, or own a unique article Chargeable Expertise Payback = time + material input Total time invested while creating the product Market segment – it is a desire based Market, as the products provided are BUSINESS MODEL – The business model illustrates the involvement of the clients at any stage of the product luxury products. development, starting from providing existing waste product as raw materials, to giving personal touches in the end. Prototype – a stall was set up for 2 hrs, and demo products were displayed. COMMUNICATION MATERIAL Orders were taken with the consumers personal inputs. Woulda Coulda an initiative by paperplanes Shoulda at Kopcha 2-5 pm blek.. A) Paperplanes shop at the canteen B) Rugdoll and a thread flower more at Kopcha 2-5 pmposters bookmarksA B YZA B YZCI Z CI ZX X C) A cloth & wire butterfly D) Wall hangings made of cloth and jute QL D L Q DXK XKJ J an initiative by paperplanes Initial expenditure Raw materials – Rs. 250 Promotional Activities – Rs. 150 rs Total order worth – Rs. 1000 r sponso meet ou a h at kopc Profit - Rs. 600 2-5 pm E) Hand painted t-shirt
  13. 13. +NEW PRODUCT DEVELOPMENT lookgood.com look good feel good lookgood.comBrief : To come up with a business opportunity that creates wealth for the entrepreneur as well as the consumer.Project – lookgood.com an online fashion consultancy www.lookgood.com is an online fashion consultancy service which will offer personalized style and fashion suggestions and simple affordable tips for looking good. This idea is based on a very simple fact ABOUT that everyone wants to look good. The site will form strategic alliances with beauty parlours, stylists, fashion designers and colleges. Users will be required pay a nominal fee for the registration. Free services – •Current trends. •New life style products. •What are the new & hot locations to shop in your city. •Social networking. •Hair styling for you. •Where can you find the lifestyle product of your choice in your city and which is your nearest shopping outlet.FEATURES Paid services – •Personalized expert advice related to specific queries on request. •Virtual “trial room” – to see how latest garments / accessories will look on you or suit you. • Virtual make over for you •Fashion conscious people across all age groups – male & female. TARGET •People who aspire to seek advice for personal grooming from renowned stylists but are unable to do so due to monetary reasons. USER •Youth – who wants to be updated with the latest trends of the season. •People, who are concerned about privacy issues, yet want to seek solutions to their queries. PERSONAS “I don’t mind using a free service” Name: Saryu, Age: 25 Student IIMC. Saryu wants to be an leading media professional. Her absolute aim is to become India’s leading anchor. She has great knowledge about her skin and takes care of it with utmost care. Her friends call in for timely beauty tip and information on local parlours. INSIGHTS high Like to use the free service. Information about local-beauty service is useful medium Not interested to avail paid service ,rather will like to go to a professional personally. Customized feature product service and trial room are good services. Informal chatting under free services are always useful. low Using the product is very contextual. Sharing pictures of newly bought stuffs with very close friends/ cousins is a good feature. magazines peers beauty tips social network internet usage
  14. 14. +NEW PRODUCT DEVELOPMENT lookgood.com look good feel goodlookgood.comSCREENSHOTS
  15. 15. +SYSTEM THINKING DESIGNING INFORMATION FLOWBrief : To take up an existing system, and analyze the information flow of the City museum Ahmedabad. a) Brain storming on information flow b) Places or situations where information c) Information flow in City Museum, Ahmedabad. flow is used Museum Information Flow - Problem Areas a) Lack of segmentation b) No guide c) Outdated, irrelevant and negative information flow Intervention point: Right information at the right time. Design solution: Communication system to solve the problem of navigation of a user inside the museum. d) Display items lack information e) Language and design problems font and display guide lines signage system Icons MUSEUM ENTRANCE CITY 50 mtrs MUSEUM new logo AHMEDABAD window to the past TOILETS 50 mtrs (behind the statue) Font Family TRAJAN PRO Design ElementsCITY abcdefghijklmnopqrstuvwxyz CALIBRI abcdefghijklmnopqrstuvwxyz TAGORE HALL 150 mtrs Calibri Bold Italic abcdefghijklmnopqrstuvwxyz information display system GALLERY 50 mtrs (first floor) science cultureMUSEUM architecture KITE GALLERY 10 mtrsAHMEDABAD PLEASE DO NOT TOUCHwindow to the past THE EXHIBITS KINDLY COLLECT YOUR BROCHURE HERE
  16. 16. +THINK TANK - 09 SPOTTING FUTURE URBAN LIVING TRENDSBrief: To identify emerging trends and forecast URBAN LIVING in living in Ahmedabad in 2019. Think-tank has been planned and initiated by Mr. Shashank Mehta, and Ms. Shilpa das from the National Institute of Design, Prof. Ronald Jones, Professor of Interdisciplinary Studies at Konstfack, Peter Majanen of Quattroporte, Nick Kaye, CEO of SSES, and Magnus Lindkvist, a Course Director in Trendspotting at SSES. Apart from being a fresh, new, boundary-breaking approach to problem solving, the goal is to create and present visionary solutions for urban living in 2019, 2029, and 2059. TECHNIQUES AND RESEARCH METHODOLOGY Quantitative surveys Architecture Methods Used: Scenario Method Qualitative interviews Urban design This method required us to identify micro trends in the streets of like personal interviews Lifestyle Ahmedabad. After that the important trends were mapped on a of focused groups Business and economy matrix of importance and probability. The most probable trends Statistical sources Politics were identified from that matrix. Media analysis Public welfare Surfing Culture Infrastructure Future wheel Method: Reading Blogs Infrastructure and For each trend identified, linked results was identified, so that the Reading trend sites communication look of the city can be identified from the results. RESULTS AND PROTOTYPE
  17. 17. +ERGONOMICS STUDENT KIOSK FOR NID STUDENTSBrief: To design a product for the students of NID. 5th %le 25th %le 50th %le 75th %le 95th %le S.S S.S S.S S.S S.S S.S Sub.S S.S S.S Sub.S S.S Sub.S Sub.S screen S.S Sub.S Sub.S El Sub.S Sub.S El Sub.S El El Sub.S El El El El keyboard El El 11.38 10.04 M F M F M F M F M F A) INITIAL SKETCHES B) ANALYZING THE ANTHROPOMETRIC DATA 9 cms 2 cms E) FINAL KIOSK 6 cms 2.5cms 30.5 cms 20cms side view C) FINALIZING THE DIMENSIONS D) SCREEN SHOTS OF THE KIOSK’S USER INTERFACE
  18. 18. +U.I.N UNIVERSAL INTERNET NUMBER for everything under the sun FUTURE INTERNET SERVICESPeople are getting more dependant on internet and technology like never before. It is no surprise that people will becompletely dependant on internet in the near future. U.I.N is an unique service that explores the possibilities of co-creationbetween people and the information. Wi-Fi and Wi- Max are now connecting entire cities.What is U.I.N?An unique identification number that enables people to store all the information about them and their friends, products,services and environment. Imagine having access to all the things around you in real time on the internet cloud. Just likeaccessing your spreadsheets and word documents online from any part of the globe.Who is eligible for U.I.N?People, products like cars, washing machine, microwave woven, television, pets, trees, airplanes, chairs and many otherthings. Every object and person will have a unique internet number that they will use to identify and connect themselves inthe internet, Products will be manufactured with U.I.N and personalized to the buyer when he uses it. Imagine your pet withan U.I.N, you search for your pet in Google using the U.I.N.How to Use U.I.N:U.I.N can be used in a smart phone, on a browser and any other device that can connect to the internet. PETS FACTORIESPERSONA HOME PRODUCTS FRIENDS real time information cloud environment TRANSPORT connected to accessName: Dave / Age: 32 InfluencersStatus: Married - Environment issuesJob: Painter - Space issues can be accessed by - Health care real time controlDave just recently connected his - Quick connectivity connected tohouse to the U.I.N service. Hehas smallkid who goes to the Goals:nearby school. His wife works as - Quickly get a inhouse oxychmaberan innovation manager at a - Spend as much time with familylocal firm that produces oxygenmasks.
  19. 19. +U.I.N UNIVERSAL INTERNET NUMBER for everything under the sun FUTURE INTERNET SERVICESUSER SCENARIOSU.I.N service promotes a brand new lifestyle. Relevant information in real time. Thousands of potential applications can be designed toenhance the U.I.N experience I am listing a few possibilities. Dave is getting late for his family dinner. Its the peak hour in the evening Dave accesses the cabs near me application and finds the cabs nearby. The cabs he desperately needs a cab. All the cabs are full, he is confused and frustrated. are displayed with their availability status. Dave selects the nearest cab, when he selects the cab driver gets the passenger While on the move Dave accesses his refrigerator through the U.I.N service information and location in his screen. He confirms the order and drives to Dave checks the items available in his refrigerator Dave selects the empty items and it automatically places an order to the nearby After placing the order Dave accesses his ENVIROCHECK application to review supermarket. Supermarket automatically delivers the message home the emissions and pollution check in his neighbourhood.
  20. 20. +U.I.N UNIVERSAL INTERNET NUMBER for everything under the sun FUTURE INTERNET SERVICESUSER SCENARIOSU.I.N service promotes a brand new lifestyle. Relevant information in real time. Thousands of potential applications can be designed toenhance the U.I.N experience I am listing a few possibilities. The application lets him access the emission levels near his house and neighbor Dave sees bad emissions in a nearby factory and shares the information with -hood. The icons are color coded. the community and officials.meanwhile somewhere elseDave’s wife Melissa goes to the immigration counter. She just gives her U.I.N to Dave’s son signs into any service with his U.I.N. No more multiple loginsthe counter personnel. The personnel enters the number and gets all relevant info.Dave makes it on time for dinner for his family dinner.
  21. 21. +INFOGRAPHICS
  22. 22. +INFOGRAPHICS Document Love This year people will upload over 70 billion 60 hours of video are A person clicks photos and video to Facebook, suggesting uploaded every minute, or 150 photos a day. around 20% of all photos this year will end one hour of video is Flickr reaches Emotions up there uploaded to YouTube every 6 billion photo second. .More video is uploads in 2011 Already Facebook’s photo collection has a uploaded to YouTube in one staggering 140 billion photos, that’s over month than the 3 major US 10,000 times larger than the Library of networks created in 60 Congress. years. Over 4 billion videos Events are viewed a day WHO IS DRIVING THE GROWTH ? Memories 70 LAKH THE WORKING POPULATION 42 CRORE MAN HOURS WASTED ON TRAFFIC TRAFFIC PEAK TRAFFIC PEAK MORNING EVENING 1000 NEW VEHICLES ADDED PER DAY Data source : http://www.igovernment.in/site/traffic-snarl-snaps-42-cr-man-hour-from-delhi-ncr-workers/ Infographics : Xavier Dayanandh
  23. 23. Final corporate brand identity for India’s leading logistics provider. The graphic represents a carton box, with an arrow cut out todenote dynamic motion. The graphical representation is for a company that seeks to be moving ahead with exceeding efficiency,so that it can deliver in the finest way. The colors of the yellow and black brand identity are that of the road.
  24. 24. Genpact is the outsourcing unit of GE . The logo portrays the companys initiative to give career options to young graduates.Just like a lighthouse guides a lost ship, Genpact Lighthouse gives directions to the graduates. The streak of light getting dispersedfrom a singular point, illustrates the being of a lighthouse in an abstract way.
  25. 25. A vibrant and fun logo for India Today music club that is dedicated to providing music to the young crowd of today, who wouldjoin their club. The colour used is bright, and the form is simple, communicating just music.
  26. 26. A fun logo proposed for a horror channel, with innumerable graphical elements. Adding a different touch to a horror show,creating a niche.
  27. 27. A fun logo proposed for a horror channel, with innumerable graphical elements. Adding a different touch to a horror show,creating a niche.
  28. 28. A fun logo proposed for a horror channel, with innumerable graphical elements. Adding a different touch to a horror show,creating a niche.
  29. 29. A fun logo proposed for a horror channel, with innumerable graphical elements. Adding a different touch to a horror show,creating a niche.
  30. 30. Brochure designed for BSNL Mobile for their overseas consumers.
  31. 31. Funky and vibrant Brand campaign For Brand 7up.
  32. 32. Proposed International brand communication for Incredible India promoting different festivals happen during the monsoon.
  33. 33. Proposed International brand communication for Incredible India promoting different festivals happen during the monsoon.
  34. 34. Proposed International brand communication for Incredible India promoting different festivals happen during the monsoon.
  35. 35. Proposed International brand communication for Incredible India promoting different festivals happen during the monsoon.
  36. 36. Brand communication for CERA premium bathroom tile maker in India. The campaign captures the importance of the bathing accessories ofCERA in the act of taking a bath and time spent in the bathroom, by drawing an emotional connect of the user with the product. Illustrating thatit is not just a part of your house, but it is a part that makes your home.
  37. 37. Brand communication for Fly Mobile for their launch in India.
  38. 38. Brand communication for Indian tourism board promoting spiritual tourism.
  39. 39. The advertisement communicates the commitment of the company to take care of the consignment, in all possible state and modes oftransport. The picture advertises the emotional factor of trust that a client puts on Jindal Vector, and Jindal Vector rightly acknowledges it.
  40. 40. The advertisement communicates the commitment of the company to take care of the consignment, in all possible state and modes oftransport. The picture advertises the emotional factor of trust that a client puts on Jindal Vector, and Jindal Vector rightly acknowledges it.
  41. 41. Brand communication for Orissa Tourism.
  42. 42. Please click on the thumbnails for viewing the ads in YouTube. YouTube links: http://www.youtube.com/watch?v=2_uiJBGdu1c http://www.youtube.com/watch?v=x8Oz2i19X1g http://www.youtube.com/watch?v=O5JNmAbyts 4&feature=relatedThe three brand films put here are highly successful brandfilms for Wrigleys. All the films have a fun element andappeals to the young crowd of today, by putting forwardthe message of fresh and cool breath, in an innovative andentertaining manner.

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