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Marketing for indies

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Presentation about Marketing for Indie Game Developers …

Presentation about Marketing for Indie Game Developers

It was a pretty interactive presentation and uploaded after people asked for it! You can get the point up till a bit. But still it was made to accompany my keynote.


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  • Tonaeisai indie den einaieykolo, allasigourayparxounpollaergaleiapouborounna mas dwsoun tin dynatotitanaerthoumestinepifaneiaakomapiopsilakaiapomegalesetaireies
  • Ksekinontasprepeinaksekatharisetestomyalosasotiyparxountreisparagontespouapoteloun tin epityxiasas: To idio to paixnidi, to marketing kai h tyxh. Merikesforesmporeinaexeteftiaksei to kalyteropaixnidistonkosmokaiparolaytana min poulisei. Den boreikanenasnaelegksei tin tyxh, allasigouraboreitenaelegxete to marketing. Polloi arxarioi developers to ksexnounayto, giatiepikentrwnontaistonaftiaksounenakalo game kai den kanounkatialloektosapoayto.
  • An thelete to paixnidisasnapoulisei, tote to na to kaneteena poly kalopaixnidiapla, den einaiarketo. An telikakanenas den matheigiayto, kanenas den tha to agorasei, OSO kaloki an einai. (MINECRAFT) Yparxeipanta h periptwsh to paixnidisasnaeksaplwthei san panoukla ALLA epeidiaytokyriwseinaioutopiko, kathepaixnidixreiazetai MARKETING. (BAD) to provlima den einaioikakiesgnwmes.(NO) to provlimaeinai an DEN kataferounnayparksoun KAN gnwmes
  • Gianakanete marketing kala, xreiazetaixronosopwsthadeitekaiparakatw,. Alla AKSIZEI KAI EINAI APARAITHTO.(EG)(GOOD TRAILER) Kante kana dyo meres doulitsapanwsto trailer tou game sas(CONTACT PRESS) Kante kana dyo meres epafes me ton typo(entypokai digital)Aytopouvlepoumeamesa, einaioti to marketing meneipollesfores EKSW apo to planning tis olhsdiadikasiastou development, alla an eistemiamikriomada, h akomakaienas solo, prepei OOOLA aytana t kanetemonoisas, Opote:(PLAN) organwste tin merasas, tis wressas, to xronosaspanwsto project, giatiprepeinavreitexronokaigianakanete promote to paixnidisas. EINAI ALITHEIA.
  • (panic) Mia apo tis piovasikesmorfes marketing. Gianatraviksete tin prosoxh, xreiazetai o typos nagrapseigiaesas. To press release poyboreinasaspanikovaleiarxika, den einaitipotaparapanwapoena email me merikaneagia to paixnidisas, sinithws me screenshots kai links h akomakaiena trailer. An ta neaeinaiarketaendiaferonta tote oidimosiografoithagrapsoungiayto. Mporeitenasteilete Press Release se ekatontades gaming websites kaiperiodika! Den sasstamataeikanenasapoayto.
  • (RESEARCH)Kserwoti polloi aposasboreina min exeteksanagrapseipote press release, alla min sastromazeiayto. Psaxte to! Rwtiste! Kanenas(ektosapoligous) den pethaneepeidirwtise!Mono kantemoumiaxarh (DON’T) min antigrapsete tis megalesetaireies! H korporatilapoukryvoun ta dikatous press releases pollesforesahdiazeitous gamers pouthapaixoun to paixnidi , kai tis perissoteresfores, ta press releases apomegalesetaireiesagnoountai!(FIT) Dwste to xarakthratoupaixnidioustifwnitou press release, rapste to stametrasas, akousteiteeseis mesa apoayto! Oxi h EA h h ZYNGA!
  • (PANIC) Gianasteilete press releases prepeinagnwrizete se poioustha tis steilete. Opoteksekinistenamazeyete emails apoperiodika, websites blogs ta opoiamiloungia games!Ta perissotera websites kaiperiodikaparathetoun tin dieythinsitousgia news kai press releases opote den thaeinaikaiidiaiteradyskolona ta vreite! Kapoioigrafounakomakaipoiosdimosiografosgrafeigiapoioeidospaixnidiou.
  • (BRIBE PIC) Ladwma! Naiontws! (GOOD) kaloladwmaomws! Naieinaialitheia! Merikesforesxreiazetainadwsetekaixrimata. Oidimosiografoieinai poly antagwnistikoiopotethelounnasastsibisoungia to front page me kapoioantalagma!(CHOOSE) Megalaeidisiografika sites omwsyparxeipantakai to endexomenonasaszitisounapokleistikothta! Otanftaseiayth h wra, skefteitehremakaiswsta!
  • Profanwskapoiapragmataeinaidedomena news: Aytoeinai to Game, Tote Vgainei to Game, VGIKE to game! Omwsperaapoayto, exeinakaneipanta me to posodimiourgikoiboreitenaginetaigia ta stoixeiatoupaixnidiousaspoueinaiendiaferonta. Giaparadeigmaedw (SWORD) sto Swords and Soldiers, kratousan to endiaferonstaypshprosthetontasaplaenagrafikoanamesastahdh playable kaiyparxonta!Opotepanta (BE) , na (LOVE) agapate ta updates giatieinai news, einaiksana hype gia to game sas, kai PANTA naxrisimopoieite (REVEAL) tin method tou teasing! H anypomonesiatwnpaixtwneinaiotikalytero!
  • Poly simantiko! Ypirxeloiponkapote h etaireiaColeco(den kserw an yparxeiakoma) pouitanenavgaleienaapisteytoxeiristirio. Kai olio to perimenamekaiotanvgike h diafmisi(COLECO) den itanpaaara poly omorfa ta pragmata! Diladi, nai ok boreinaekanetoooosapragmata, alla (WTF) pws to parousiazeisetsipalikarimou?Opote PANTA(Deliver) dwstestonkosmo mono TA FANTASTIKA STOIXEIA, Min(GAPS) afinetekenastin fantasia twn gamers/fans/pelatwnopwstheletepeitetous, (HIDE) krypste ta imitelh… H giatousanwmalous(BLOG) grafteena developer blog giayta! POTE min ta syberilabetesto actual marketing cycle!
  • Opote, eftiaksa to gamemou, esteila press release kaitwra(WAIT) perimenwnaerthoun ta reviews! (EHM) Oxiloipon! Prepeina (GIVE) dwsete to paixnidisas, na min (SHY) ntrepestena to steiletegia review kai PROS THEOU(GIEF) DWSTE TO OLOKLHRO SE MERIKA REVIEW WEBSITES! OXI MONO TO DEMO RE TSIPIDES!
  • Tokserwotiboreinaagapame tin eikonatou basement developer (GEEK) PARA POLY san geeks. Allaestwpsifiaka, prepeigianaplisiasetetousxristessaskaigenikoteraolo ton aplokosmopou den katalavaineiolousemaspouftiaxnoume games, prepeinariksete(SHAVE) enaksyrismanaginetaiwraiapaidia, oxioti den eiste, aplaeksigisametiennow, kainaferete ton kosmo(FANS) mesa stopaixnidi! Milistetous(oxianousia) sta social media, facebook, twitter, google+ klpkaidimiourgiste fans! (FANS) omws! Oxi (FANS2)..Zoumesto 2013 kai ta social media mporeinaeinai h dynamisasgianarwtatexristeskainapairneteapantiseis! Min ta ypotimisete!
  • Min fovastenaepikoinwnisete me megalayoutube channels, (MACHI) giatikatipouparatirisaapoproswpikiebeiria, den exounayto to toupekai tin pozeria, dexontaina se akousoun, nadoun to trailer, kaiarketesforesakomakaina to postaroun! Opote min masate!
  • Profanws(SHIP)kaieinaiefiktonadimiourgisete hype kaiafotou to paixnidisasexeikykloforisei! Allaaytonakseretethaeinaipiodyskoloapotiprinvgei! Giati Reviews, News, Previews, itananalwsima ta opoiaksodepsate! Opotedimiourgwntaspx patches me neo content einaifantastikostroposnaferetekosmopiswkaiksanakaiksanastopaixnidisas!
  • Genika, megaloskanonaseinaiotipote den boreis 100% nadeismia marketing kinisiotiexeiousiastiko effect, allapantaboreisnaexeiskapoiesapantiseissxetika me aytopoukaneis. Etsipote min agnoeite ta (METR) kai ta (Statistics), omwsekeiprepeiarketesfores, eidikaotan to kanetepio advanced nasymvouleyteitekaikapoioneidikosta metrics kaista analytics.
  • Tokserwotipollesforesftiaxnontas to game sas(SLEEP) koimithikate, (NEYRA1) Tsantistikate, (SPASE) Spasateothones… ALLA! (CALM) thelwnairemisetekainathymitheiteotimilamegia marketing. Diladigia ta moutrakiapouthadeiksete pros ta eksw! (KIDS) opotesasthelwxaroumenousenthousiwdeiskai (GUY HAPPY) eytyxismenousotanthamilatestousallousgia to game sas!
  • Transcript

    • 1. MARKETING FOR INDIESThe “easy” way.
    • 2. MARKETING IS ONE THIRD OF YOURCHANCE AT SUCCESS33% Game Content Itself33% Marketing33% Luck
    • 3. YOUR BIGGEST ENEMY IS NOT BEINGKNOWNBad Opinion is a problemNOTopinion is the problemNO
    • 4. SPEND A LOT OF TIME ON MARKETINGGood TrailerContact PressEg.
    • 5. SEND OUT PRESS RELEASES
    • 6. FIND YOUR OWN VOICEResearchDON’T copy Big CompaniesFit the #dev voice to the game itself.
    • 7. CREATE A PRESS LIST
    • 8. BUILD A RELATION WITH GAMEJOURNALISTSGood bribe!!!Choose Exclusives
    • 9. CREATE NEWSBe CreativeLove your Updates“Reveal” method
    • 10. DON’T SHOW CRAPDeliver ONLY the Awesome!Don’t leave gapsWTF???Hide the Unfinished!….Or blog about it!
    • 11. SEND OUT REVIEW COPIESGive the GameDon’t be ShyGief Keys FFS!Ehm… NO!
    • 12. ENGAGE YOUR COMMUNITYBuild FANS… no waitFANSNot Fans
    • 13. CONTACT BIG YOUTUBE CHANNELS
    • 14. KEEP ADDING FEATURES AFTER LAUNCH
    • 15. MEASURE THE SUCCESS OF MARKETING
    • 16. BE SUPER ENTHUSIASTIC ABOUT YOURGAME
    • 17. MAKE A GAME THAT STANDS OUT