Fall 2012   information culture - technology
Upcoming SlideShare
Loading in...5
×
 

Fall 2012 information culture - technology

on

  • 339 views

 

Statistics

Views

Total Views
339
Views on SlideShare
339
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • MarshallMcCluen

Fall 2012   information culture - technology Fall 2012 information culture - technology Presentation Transcript

  • Semiotics andTechnology
  • Peircean Semiotics• All signs are made up of three parts. • Abstraction (signified) • Reality • Law (Signifier)• Categories are frequently referred to as: • Firstness – Quality of Feeling • Secondness – Reaction, resistance, relation • Thirdness – Representation, mediation
  • Firstness: Thirdness:•icons – likeness •symbols – meanings by use•potential •laws•pure abstraction •habitual regulations•chaos – pure potential •patterns – govern other 2 categories Secondness: •indexes – point to things •existence •fact •conflict - opposition View slide
  • Examples Decoratives Firstness: Icon Informatives Thirdness: Law Promote Red LightFeeling Assert Red Lights Stop atPropositions Secondness: Reality Indicatives Car Stops Provoke Action View slide
  • A semiotic engineering approach touser interface design• The defining trait of our semiotic engineering approach is that software artifacts are meta- communication artifacts. They are one-shot messages sent from designers to users about the range of messages users can exchange with systems in order to achieve certain effects.• Effective HCI can only be achieved if both levels of communication are successful in their particular way. • Two-tiered communicative process involving designer- to- user communication and user-system interaction.Clarisse Sieckenius de Souza*, Simone Diniz Junqueira Barbosa, Raquel Oliveira Prates
  • So…• The role of a semiotic theory in this perspective is then to tell designers how they should • make the communicative choices, so that the interactive system is good, and • convey their choice to users so that this communication does not get in the way of interaction, but serves as a secure scaffold for productive user activity.
  • 111 113 133 333decoratives, diagrams, words, texts,colors, charts, phrases, stories,shapes, etc graphs headings reports 112 123 233 images, indices, sentences, illustrations tables, captions, ID tags headlines 122 223 signals, rituals, arrows, routines, bullets prompts 222 action triggers, animation, tabs