Short for social-local-mobile
Takes 3 different marketing tactics
▪ Local (Search Engine Marketing)
Combines the 3 tactics into a strategy that
drives continuous sales
According to (Devine, 2009) Darknet exploit
the infrastructure of the Internet but stand
apart from it. They use non-standard
protocols and ports to create secure
networks for groups of all kinds, from
dissidents to illegal fire sharers, and from
terrorists to anti-terrorists.
Solomo and Darknet both engage online
merchant and customers
They could be really helpful in business
especially in marketing
They differ in activities they involve and
They also differ in their crowd of users
Legal products and
Mostly Illegal products and
Illegal fire sharing
I think in the next two years, Solomo will
continue to grow because aside from its
strategic driving of sales, it is unique and has
just been introduced to the market.
I also see that it will undergo into more
modifications as smart phone features rapidly
Darknet is not as viral as Solomo. However, I
think its intriguing content would make a
good publicity once the mainstream audience
I see its huge growth in the next two years. It
will not stay hidden for a long time. More
people will discover it eventually and it will
spread like wildfire through word of mouth.
Devine, S. (2009). Computer Fraud &
Security. Darknets, 2009(12). Retrieved from
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