What should go in your Marketing Strategy?

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Are you writing a Marketing Strategy for your business? …

Are you writing a Marketing Strategy for your business?

This presentation provides the questions you need to be asking to create a targeted, results driven strategy for your business

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  • 1. What  should  go in yourMarketing Strategy?The questions you need to be asking tocreate a targeted, results driven strategyfor your business
  • 2. What is aMarketingStrategy?www.123rf.com/photo_11780035  
  • 3. Then you need a Marketing StrategyDoyouwant more customers,leads,websitetrafficandtobuildyour brand?Do you want to understand whatmarketing you can do and the resultsyou could get from that?
  • 4. Why do you need aMarketingStrategy?www.123rf.com/photo_11780035  
  • 5. It will ensure a strategicapproach is undertaken to marketingguaranteeing all future marketingtactics are undertaken with a longterm purpose in mind and delivera return on investment
  • 6. It should have tangible, financial goalsto aim for sothe valueof ongoing marketingcan be measured
  • 7. You can identify potential new marketsand ensure that salesand marketingteams havea focus ratherthanadoptinga scattergunapproach
  • 8. Ensure yourbrand is workingas hard as itcan to portrayyour businesswww.123rf.com/photo_9569702  
  • 9. Develop reusable marketingmessages that can be usedthrough all marketingand ensure all marketingis consistent
  • 10. Plan and executeon-going, consistentandintegrated marketingrather than an ad-hocapproach and planyour marketing budget
  • 11. What SHOULD GO IN YOURMarketingStrategy?www.123rf.com/photo_11780035  
  • 12. The Business…What products and servicesdoes your business sell?What is it?What’s the history?
  • 13. Vision  MissionValues...What isthevision ofthe business?And the mission?What are your values?www.123rf.com/photo_9892494  
  • 14. Objectives...This could be more customers, moreleads, a higher profile, more businessfrom existing clientsWhat are yourbusiness objectivesand goals?What areyourmarketinggoalsthatlinkto this?
  • 15. Marketplace...What marketplaceareyou in?What arethe hottrends inyour market?How big is your industry?Is it a growing or declining market?
  • 16. Target market…Who are your customers?Areyour current customersyour ideal customers?Segment them by industry or demographicsWho is your ideal customer?
  • 17. Competition...Who are your competitors?And weaknesses?How are they positioned?Whatareyour strengths?How are you positioned?
  • 18. Unique sellingproposition…What is your unfaircompetitive advantage?Why isyourbusiness unique?
  • 19. Brand…What one word epitomisesyour brand?What are your brand values?If your brand was a car what car would it be?www.123rf.com/photo_16935646  
  • 20. Marketing Messages…What are thebenefits of yourbusiness andproduct orservices?What marketing messagesbringtheseto life?
  • 21. Marketing Mix...Think of allthe different marketingchannelsyour business could utilise
  • 22. Marketing Mix…WebsiteSEOPPCFacebookTwitterLinkedInVideoYouTubeSlideShareBlogsNewslettersEmailMarketingDirect mailLanding pages WebinarsAdvertisingPRTradeshowsTelemarketingAffiliateprogramsPartnersWhite papersand guideseBooksCase Studies
  • 23. Marketing Plan…Createayearly,quarterlyand monthlyplandetailingexactlywhatyouwill doWork out yourreturn on investmentfrom yourmarketing strategyWork out a budget and howmuch it’s going to cost
  • 24. Next Steps...For help with your Marketing Strategy or executing your strategy get in touch:www.XanderMarketing.com | 0118 321 7620 | hello@XanderMarketing.comNow doyourmarketingTo download a Marketing Strategy template click here:http://www.xandermarketing.com/marketing-resources/free-marketing-strategy-and-plan-template/
  • 25. AboutXanderMarketing…Xander Marketing is the outsourcedmarketing partner of choice for SMEs thatwant more customers, but lack the time,resource and know-how with which toacquire them. We help raise awareness,increase website traffic and deliver theleads to get you more customers withaffordable and results driven marketing.www.XanderMarketing.com | 0118 321 7620 | hello@XanderMarketing.comContact us for a free one hour marketing consultation: