What should go in your Marketing Strategy?

Uploaded on

Are you writing a Marketing Strategy for your business? …

Are you writing a Marketing Strategy for your business?

This presentation provides the questions you need to be asking to create a targeted, results driven strategy for your business

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. What  should  go in yourMarketing Strategy?The questions you need to be asking tocreate a targeted, results driven strategyfor your business
  • 2. What is aMarketingStrategy?www.123rf.com/photo_11780035  
  • 3. Then you need a Marketing StrategyDoyouwant more customers,leads,websitetrafficandtobuildyour brand?Do you want to understand whatmarketing you can do and the resultsyou could get from that?
  • 4. Why do you need aMarketingStrategy?www.123rf.com/photo_11780035  
  • 5. It will ensure a strategicapproach is undertaken to marketingguaranteeing all future marketingtactics are undertaken with a longterm purpose in mind and delivera return on investment
  • 6. It should have tangible, financial goalsto aim for sothe valueof ongoing marketingcan be measured
  • 7. You can identify potential new marketsand ensure that salesand marketingteams havea focus ratherthanadoptinga scattergunapproach
  • 8. Ensure yourbrand is workingas hard as itcan to portrayyour businesswww.123rf.com/photo_9569702  
  • 9. Develop reusable marketingmessages that can be usedthrough all marketingand ensure all marketingis consistent
  • 10. Plan and executeon-going, consistentandintegrated marketingrather than an ad-hocapproach and planyour marketing budget
  • 11. What SHOULD GO IN YOURMarketingStrategy?www.123rf.com/photo_11780035  
  • 12. The Business…What products and servicesdoes your business sell?What is it?What’s the history?
  • 13. Vision  MissionValues...What isthevision ofthe business?And the mission?What are your values?www.123rf.com/photo_9892494  
  • 14. Objectives...This could be more customers, moreleads, a higher profile, more businessfrom existing clientsWhat are yourbusiness objectivesand goals?What areyourmarketinggoalsthatlinkto this?
  • 15. Marketplace...What marketplaceareyou in?What arethe hottrends inyour market?How big is your industry?Is it a growing or declining market?
  • 16. Target market…Who are your customers?Areyour current customersyour ideal customers?Segment them by industry or demographicsWho is your ideal customer?
  • 17. Competition...Who are your competitors?And weaknesses?How are they positioned?Whatareyour strengths?How are you positioned?
  • 18. Unique sellingproposition…What is your unfaircompetitive advantage?Why isyourbusiness unique?
  • 19. Brand…What one word epitomisesyour brand?What are your brand values?If your brand was a car what car would it be?www.123rf.com/photo_16935646  
  • 20. Marketing Messages…What are thebenefits of yourbusiness andproduct orservices?What marketing messagesbringtheseto life?
  • 21. Marketing Mix...Think of allthe different marketingchannelsyour business could utilise
  • 22. Marketing Mix…WebsiteSEOPPCFacebookTwitterLinkedInVideoYouTubeSlideShareBlogsNewslettersEmailMarketingDirect mailLanding pages WebinarsAdvertisingPRTradeshowsTelemarketingAffiliateprogramsPartnersWhite papersand guideseBooksCase Studies
  • 23. Marketing Plan…Createayearly,quarterlyand monthlyplandetailingexactlywhatyouwill doWork out yourreturn on investmentfrom yourmarketing strategyWork out a budget and howmuch it’s going to cost
  • 24. Next Steps...For help with your Marketing Strategy or executing your strategy get in touch:www.XanderMarketing.com | 0118 321 7620 | hello@XanderMarketing.comNow doyourmarketingTo download a Marketing Strategy template click here:http://www.xandermarketing.com/marketing-resources/free-marketing-strategy-and-plan-template/
  • 25. AboutXanderMarketing…Xander Marketing is the outsourcedmarketing partner of choice for SMEs thatwant more customers, but lack the time,resource and know-how with which toacquire them. We help raise awareness,increase website traffic and deliver theleads to get you more customers withaffordable and results driven marketing.www.XanderMarketing.com | 0118 321 7620 | hello@XanderMarketing.comContact us for a free one hour marketing consultation: