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Twitter search "kpop" in Mexico.

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Research by Choi Seong Cheol, Meza Xanat and Han Woo Park. …

Research by Choi Seong Cheol, Meza Xanat and Han Woo Park.
Presented in the Third Korea - China - Japan Conference on the Next Generation Scholarship in Humanities, November 2012.
Presentation design: Xanat Meza

All texts and images belong to their rightful owners.

Research paper can be found in: http://www.dbpia.co.kr/Journal/ArticleDetail/3410673


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Transcript

  • 1. Media and Communication Department Masters Program Choi Seongcheol, Xanat Meza Twitter search “#KPOP” in Mexico.
  • 2. Korean Drama + K-POP
  • 3. Korean Drama + K-POP
  • 4. Korean Drama + K-POP
  • 5. Mexico - S. Korea
  • 6. •As a member of UN’s bureau, Mexico provided Korea with material support according to UN’s aid commitments during the Korean War. •Establishment of diplomatic relations with the Republic of Korea in 1962, and with the Democratic People’s Republic of Korea in 1980. •Mexico was the first Third World country to hold the Olympic Games in 1968. As a present for this achievement, South Korea built the 한국정 (Corean Pavilion), located in the Chapultepec Park on Mexico City. Mexico - S. Korea
  • 7. Hallyu status in Mexico
  • 8. Hallyu status in Mexico
  • 9. Mexico - Japan Mexico has the deepest relationship with Japan among the Latin American countries. An Amity and Commerce treaty between Japan and Mexico was signed since the Meiji era, and even now Japan suffers of inequality on this treaty done on equal terms. Japan holds numerous foreign embassies on its territory, and due to this relationship, Mexico established a specialized office on Central District affairs in Nagatacho. Numerous Japanese companies’ presence in Mexico proves a deep economical relationship too. Also, Aeromexico joins Japan’s Narita Airport with the Mexican International Airport. In the present time, there are no direct flights connecting South Korea and Mexico. A scale in USA, Japan or other country is required.
  • 10. But now… Hallyu!
  • 11. But now… Hallyu!
  • 12. But now… Hallyu!
  • 13. Why Hallyu?
  • 14. Why Hallyu? Highly visual
  • 15. Why Twitter?
  • 16. Why Twitter?
  • 17. GateKeeper??
  • 18. NodeXL Download: nodexl.codeplex.com
  • 19. KrKwic Download: hanpark.net
  • 20. Investigation Results • Hub TOP MENTIONED COUNT fer_gay 428 koreamx 272 el_hub 181 elmundoalreves7 141 tvtelehit 123
  • 21. • Hub TOP MENTIONED COUNT fer_gay 428 koreamx 272 el_hub 181 elmundoalreves7 141 tvtelehit 123 Investigation Results
  • 22. User Network
  • 23. Attribute graph Maximum Geodesic Distance (Diameter) 7 Average Geodesic Distance 3.0174 Graph Density 0.0059 Std Dev 0.1325 Avg Wtd Degree 4.7331
  • 24. Hashtag Network
  • 25. URL Top URLs in Tweet in Entire Graph Entire Graph Count Entire Graph % ustream.tv 157 25.53% youtube.com 49 7.97% facebook.com 45 7.32% japanstereo.com 28 4.55% koreadoramas.blogspot.mx 21 3.41%
  • 26. URL Top URLs in Tweet in Entire Graph Entire Graph Count Entire Graph % ustream.tv 157 25.53% youtube.com 49 7.97% facebook.com 45 7.32% japanstereo.com 28 4.55% koreadoramas.blogspot.mx 21 3.41% Videos seen at a homepage or uploaded at utsream and youtube.
  • 27. Conclussions discussion •Hallyu’s popularity in Mexico is just starting to grow. •KoreaMX and Fer_gay have been the main spreading hubs. •Most of the Tweet messages related to Hallyu have been positive expressions. •The Hashtags show singers centered fandom . •URLs in Social Networking Sites are mostly video URLS. •Twitter has become a famous and worldwide used Social Networking Site. •Twitter cannot represent all the Hallyu and K-POP spread in Mexico due to lack of representativeness. •But without a doubt, Twitter can represent the information spread tendency that reflects the reality in a wider space.
  • 28. Q&A