The Future of the Internet... People
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The Future of the Internet... People

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Short presentation highlighting the key technologies and areas in the Future of the Internet, most of them related to the idea of putting people in the spotlight.

Short presentation highlighting the key technologies and areas in the Future of the Internet, most of them related to the idea of putting people in the spotlight.

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    The Future of the Internet... People The Future of the Internet... People Presentation Transcript

    • TELEFÓNICA I+D May 2008 The Future of the Internet Systems, Technology, Data, Services ... People © 2007 Telefónica Investigación y Desarrollo, S.A. Unipersonal Xavier Amatriain Researcher @ L2000
    • Towards an Internet of the “people”
      • Web 1.0 -> focus on systems and technology
      • Web 2.0 -> focus on data and services
      • Web 3.0 -> focus on people
    • Tell me who you are...
      • Tell me what you like and I will tell you who you are
      • Tell me who you know and I will tell you what you like
      • Tell me what you have and I will tell you what you need
    • Information overload “ Internet users read 10 MB a day, listen to 400 MB a day, and watch 1 MB of information every second” The Economist, November 2006
    • 02 Key Technologies
    • 1. Context, content and user awareness
      • Online services that are aware of context , content , and users
        • Recommender Systems
          • The Age of Search is dead... long live the Age of Recommendation
          • Hybrid search/recommendation taking user profile and context into account
        • Mobile web and localized services
        • Personalized and contextualized advertising
    • 2. Active User vs. Passive Client
      • The “ value of users ”
        • More and better “ FREE ” services (Chris Anderson, “The economy of Zero”)‏
        • User mining : exploiting usage and user data
          • Selling of services to third parties
          • Users become concious of privacy risks and the value of their “actions”
          • The “ Telco Opportunity ”
        • Co-creation
          • Users as prosumers
          • Open paradigm
    • 3. Virtual Society (I)
      • Most social activities are progressively moved to the web
        • Social Networks
          • Specialized, contextualized and mobile
        • More and better support to key social activities
          • eEducation, eHealth, eGovernment, ...
        • Commercial activity more and more based on online transactions
    • 3. Virtual Society (and II)
      • 3D Web
        • Meeting point between social networks, virtual and immersive enviroments
      • Need for reliable and robust network infrastructures
        • The more key social activities move to the web the more we need to make sure we can avoid a blackout effect .
    • 4. e-Entertainment
      • Further use of Internet as a replacement/complement to traditional media
        • Towards a convergent meeting point between traditional and web-based entertainment services
          • Traditional devices increase interactive capabilities.
          • More streaming services, VOD, online gaming...
          • Hybrid devices with integrated offer of traditional/web media and gaming.
    • 5. Everything is distributed
      • More P2P -based services
      • Cloud computing
      • More offer/demand of “ web services ” to develop and deploy services (Amazon, Google...)‏
      • The browser as “the Operating System ”
        • Increase usage of online document creation/maintenance and network storage for final users.
    •