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Seo Take Away Guide
 

Seo Take Away Guide

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Seo Take Away Guide

Seo Take Away Guide

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    Seo Take Away Guide Seo Take Away Guide Document Transcript

    • Take
Away
Guide
for
SEO
Activities
 Rules,
Sources
&
Penalization
 
 
 This
document
aims
to
be
a
guideline
for
any
SEO
activity
in
order
to
prevent
blackhat
tech‐ niques.
It
includes
5‐6
rules
that
a
SEO
agency/
freelancer/
employee
should
follow,
several
 sources
to
be
updated
and
a
light
definition
for
penalization
and
responsibility
definition.
 
 We
differentiate
between
the
following
parameters
in
order
to
have
a
better
overview.
This
list
 makes
no
claim
to
be
in
correct
order
nor
to
be
complete.
It
is
simply
written
to
help
to
define
the
 best
SEO
strategy
in
practice.
 
 
 Basic
Set­up:
Prevention
is
better
than
cure!
  Come
to
a
basic
agreement
that
blackhat
 techniques
are
not
allowed
and
any
SEO
strat‐ egy
has
to
be
carried
out
in
the
most
effective
 and
ethical
manner!
  Make
a
contract!
  Comply
with
general
company
policy!
  SEO
work
cannot
be
shared
with
competitors!
  Don’t
open
the
page‐code
to
the
SEO
 consultant!
  Be
the
sole
manager
for
decision‐making
and
 the
analytic
tools!
  Company
not
liable
for
any
illegal
acts
such
as
 blackhat
techniques!
 
 
 Strategy:
Turn
the
future
into
the
cause
of
the
present!
  Everything
does
need
an
initial
analysis!
  Design
a
strategy,
define
KPI,
objectives
and
stages
of
the
projects:
A
good
road
map
is
ba‐ sic!
Set
it
out
in
writing!
  Identify
the
right
agency/
freelancer
(outsourcing)
or
competent
employee/
department
 (in‐house)
for
your
strategy/
company;
make
a
contract
  Be
aware
of
any
strategy
of
any
changes
to
the
strategy
or
game
plan
immediately
and
ap‐ prove
them,
before
they
take
place!
 
 Communication:
Don’t
talk
about
something,
talk
to
somebody!
  Make
the
entire
team
understand,
what
your
agreement
is
about!
  Meet
on
a
regular
basis
with
all
the
people
involve
of
the
project
and
discuss
the
progress,
 talk
about
problems
or
make
decisions,
if
necessary!
  Do
talk
about
your
Project
Status
Report:
KPI,
dates,
deliverables!
  Coaching
and
training
are
part
of
the
strategy!
 
 Control:
Trust
is
good,
control
is
better!
  Control
your
analytics
tool!
Track
the
main
data
and
be
sure
that
the
outsourced
party
is
 not
doing
any
illegal
act
such
as
black
SEO,
farms
links
and
purchasing
links!
  Proof
the
outcome
and
define
strategies
how
to
continue!
  Constantly
improve:
SEO
never
stops!
 
 Penalization:
You
got,
what
you
deserved!
  Make
the
responsible
SEO
team
accountable
for
any
losses
the
company
incurs
from
sanc‐ tions
brought
upon
the
company
by
search
engines
resulting
from
the
use
of
blackhat
 practices!
  Violation
of
any
of
the
rules
will
be
subject
to
termination
and
dismissal!
  Reduce
payments,
if
necessary!
  Sconce
the
responsible
SEO
team,
if
necessary!