Campaign Management_SEO

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Campaign Management_SEO

  1. 1. SEO STRATEGY FOR THE NEVER HIDE CAMPAIGN OF RAY BAN BY LEONARDO BITTAN 062909 AND GONZALO DE LA MATA IE MDMK2010 PROF. DAVID GRACIA
  2. 2. Is SEO Dead?
  3. 3. SEO Myths
  4. 4. SEO Myths II
  5. 5. What is SEO?
  6. 6. Do you Need SEO?
  7. 7. Briefing
  8. 8. SEO Role What Where How SEM Portal SEO Affiliate Social Networkin g
  9. 9. SEO Strategy SEO Strategy Guidelines for other online strategies Content Keyword Blogosphere and Management Selection and Link Strategy and Placement Development Monitoring
  10. 10. SEO Benefits Short term and long term effects Alignment along all online marketing strategies The right tactics allow users to find the content Better content structure, better user experience Massive exposure Management of users generated content
  11. 11. SEO KPI Increase in organic search Increase of referrals to site Improvement of page rank Amount of placement videos and its positioning in search engines Amount of altered videos of our campaign Analysis of search query results Amount and quality, of brand referrals in terms of mentioning the campaign
  12. 12. SEO OFFER Consulting and project proposal – set up fee 120 hours a 80 dollars 2 people. Marketing and IT Hours Cost per Hour Consultation 120 80$ 9.600$ Maintenance (11 Months) Account 40 45$ 1.800$ Executive Project Manager 16 35$ 5.60$ SEO Consultant 1 20 80$ 1.600$ SEO Consultant 2 20 80$ 1.600$ Total Month 5.560$ Total Project 70.760$
  13. 13. Don’t Forget…… Measure…..
  14. 14. Thank You
  15. 15. NEVER HIDE BE FOUND

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