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Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
Pastoring Your Campus - SLA 2010
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Pastoring Your Campus - SLA 2010

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A presentation at the 2010 Student Leadership Advance for campus pastors

A presentation at the 2010 Student Leadership Advance for campus pastors

Published in: Technology
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  • Ask the question: “What is Social Media?”
  • “Pastoring your campus” means extending the influence of your ministry
  • Google Alerts and Yahoo Alerts
  • Google Analytics
  • SocialOomph
  • Google Reader
  • Topify
  • HootSuite and NutshellMail
  • Yoono, Seesmic, and Tweetdeck
  • Social Media Guidelines
  • Social Media Triage
  • Transcript

    • 1. pastoring your campus
      extending your ministry through conversation
      © John Deisher, 2010
    • 2. the deisher family
    • 3. What is social media?
    • 4. X
      This is not social media!
    • 5. this is social media.
      It is a conversation that goes somewhere.
    • 6.
    • 7. Pastoring Your Campus
      Listen
      Track
      Practice
      Learn the Etiquette
      Go to the Mountain
      Measure Success
    • 8. Listen
    • 9. Listen
      Where is your audience?
      Who is talking?
      What style is best?
    • 10.
    • 11. Track
    • 12. Track
      Key words
      Influencers
    • 13.
    • 14.
    • 15.
    • 16.
    • 17.
    • 18. Practice
    • 19.
    • 20.
    • 21. Learn the Etiquette
    • 22.
    • 23. Social media triage
      23
      Take reasonable action to fix issue and let customer know action taken
      Negative
      Positive
      Yes
      Yes
      No
      Assess the message
      Evaluate the purpose
      Do you want to respond?
      Does customer need/deserve more info?
      Unhappy Customer?
      No Response
      Yes
      Are the facts correct?
      Gently correct the facts
      Yes
      No
      No
      No
      Can you add value?
      DedicatedComplainer?
      Are the facts correct?
      Yes
      Yes
      No
      No
      Yes
      Respond in kind & share
      Thank the person
      Comedian Want-to-Be?
      Explain what is being done to correct the issue.
      Is the problem being fixed?
      Yes
      No
      Yes
      Let post stand and monitor.
      ©Altimeter Group 2010
    • 24. Go to the Mountain
    • 25.
    • 26. Measure Success
    • 27. Measure Success
      Define “success”
      Use the right tool to measure it.
      Celebrate the successes and failures.
    • 28. Resources
    • 29. Resources
      Jeremiah Owyanghttp://www.web-strategist.com/blog/
      Charlene Li http://forrester.typepad.com/groundswell/
      Chris Brogan http://www.chrisbrogan.com/
      Heidi Campbell http://religionmeetsnewmedia.blogspot.com/feeds/posts/default
      Beth Kanterhttp://beth.typepad.com/
      Laura Fittonhttp://pistachioconsulting.com/
    • 30. johndeisher@aggielandchialpha.com 979.229.6316
      http://aggielandchialpha.com
      www.emergingthunk.blogspot.com
      www.twitter.com/xajondee www.twitter.com/chialphatamu
      www.facebook.com/john.deisher
      Thanks for Listening

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