4.29.13 xAd Mobile Stat of the Day: Total Mobile Ad Spend vs. Location Ad Spend

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The opportunity for mobile advertising worldwide continues to grow, and alongside it, the understanding of the power of location. We've seen a number of ad spending forecasts repositioned as global brands and agencies shift more and more funds toward mobile, and more specifically mobile-location based advertising. This recent forecast from Berg Insight illustrates the exciting growth to come in the next few years.

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4.29.13 xAd Mobile Stat of the Day: Total Mobile Ad Spend vs. Location Ad Spend

  1. 1. € 0.53€ 6.50€ 3.80€ 19.702012 2017Location-Based Ad SpendingMobile Ad SpendingTOTAL MOBILE AD SPEND vs.LOCATION-BASED AD SPEND WORLDWIDEby billions of EuroCurrently, Total Location-BasedAd Spend is approximately 8%that of Total Mobile Ad Spendworldwide, but by 2017 TotalLocation-Based Spend isprojected to increase1126%, positioning it at 19% thatof Total Mobile Ad SpendworldwideSource: Berg Insight, "Mobile Advertising and Marketing - 6th Edition" as cited in press release, Dec 20, 2012

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