Into the Cloud with DellDavid MeyerCloud and Hyperscale Solutions Architect | DCS AmericasDell Social Networking and Commu...
People will                                                                                connect                        ...
First a question…              Is Cloud Computing over hyped?3   Confidential                        Data Center Solutions
Gartner agrees: Cloud Computing is   • At the “Peak of inflated expectations”         -- Gartner’s Hype Cycle for Emerging...
Gartner agrees: Cloud Computing is   • At the “Peak of inflated expectations”         -- Gartner’s Hype Cycle for Emerging...
Google Trends: Cloud Computing6   Confidential                 Data Center Solutions
Google Trends: Cloud & Web 2.07   Confidential                 Data Center Solutions
Google Trends: Cloud, Social Networking8   Confidential                     Data Center Solutions
Google Trends: Cloud, Virtualization9   Confidential                       Data Center Solutions
Cloud Computing:Dell’s working definition and characteristics            A style of computing where dynamically           ...
However you define it, we believe…                It’s about evolving IT to enable                greater responsiveness t...
But why cloud now?The key elements have matured: •     Virtualization •     SOA •     Broadband Networks •     Browser as ...
How the Cloud can helpThe State of Enterprise IT today                    TODAY’S IT                               EFFICIE...
How Is “Cloud Computing” Delivered?                    Private Cloud                          Public Cloud        • Access...
Cloud Simplified…“IT is the hole in the floor where I pour a lot of money andsee very little return” ~CFO in Seat 1B15   C...
There has to be a better way of providing IT as a service
What the world’s largest told Dell17   Confidential                    Data Center Solutions
Learning from the RevolutionariesBuilding out Hyperscale Cloud Environments                                               ...
Learning from the RevolutionariesBuilding out Hyperscale Cloud Environments                                               ...
In three years DCS…• Developed and Shipped 40+ Platforms• Shipped in Excess of 600,000 Servers• Powering 4 of top-5 Search...
Learning from the RevolutionariesBuilding out Hyperscale Cloud Environments                                               ...
DCS Powers the Cloud Dell has unrivaled experience delivering x86 hyperscale infrastructure                            Del...
Four years and Counting…DCS Powers the Cloud              Four years of working with the largest and the fastest…         ...
What do our customers say?24   Confidential   Data Center Solutions
What do our customers say?Nathan Milford – Operations Engineer at OutBrain.com“SuperMicro, SGI, HP all have similar device...
What do our customers say?“Dell is doing the most aggressive things possible to optimize for cloudcomputing. We think Dell...
PowerEdge C “CloudEdge” Overview27   Confidential                   Data Center Solutions
Hyperscale-Optimized PowerEdge C Series                                                     2U SHARED              2U SHAR...
PowerEdge C1100Designed to meet the demands of the densest data center environments                    HIGH MEMORY CLUSTER...
PowerEdge C2100A data monster with the most drives and the most memory in a 2U                     HIGH PERFORMANCE ANALYT...
PowerEdge C6100Capacity, performance and flexibility in an eco-friendly package           CLOUD AND CLUSTER OPTIMIZED, SHA...
PowerEdge C6105Capacity, power efficiency and flexibility in an eco-friendly package               COST AND POWER EFFICIEN...
PowerEdge C6145 - 96 Cores 2uHigh performance cluster compute, massive IO expansion, and very large memory capabledense se...
PowerEdge C410x PCIe Expansion ChassisMaximizing space, weight, energy and cost efficiency, with unprecedentedflexibility ...
PowerEdge C5000 Series                       Dedicated Hosting / Low Cost ServersCustomer Challenges• Dedicated Servers Re...
Why PowerEdge C5000 Series? High Compute Density                                       SHARED INFRASTRUCTURE FOR • Up to 1...
PowerEdge C5000 Advantage           Cooling              Power            Mechanicals                      Viking sled   C...
Introducing the SM10000                         Configuration                                                 Flexibility ...
The SeaMicro SM10000 ReplacesAn Entire Rack of Traditional Equipment                             The SeaMicro SM10000     ...
A Server The Size of A Credit CardOnly 3 components, Intel’s ATOM, SeaMicro ASIC + DRAM                               Dual...
The Highest Density X86Server Ever Made4 Dual Core Servers in 5 x 11 Inches                                  SeaMicro ASIC...
The Highest Density X86Server Ever Made4 Dual Core Servers in 5 x 11 Inches                                  SeaMicro ASIC...
The SM10000 Family: 512 Atom CoresAn entire rack of functionality in 10 RU   256 Dual Core Sockets     512 x 1.6Ghz Inte...
Not just about the hardware…Data                      Big Data Analytics         Hadoop – Open Source                     ...
My Contact Info                        David Meyer                Cloud / Hyperscale Architect                       DCS A...
Thank You                    Thank You46   Confidential               Data Center Solutions
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Presentation dell - into the cloud with dell

  1. 1. Into the Cloud with DellDavid MeyerCloud and Hyperscale Solutions Architect | DCS AmericasDell Social Networking and Community ProfessionalDell, Inc.
  2. 2. People will connect 3B electronically via mobile or Internet technology by 2014 $20B $440B Worldwide spending 2011 IT spending in emerging on Cloud Services markets - an increase of 10.4% by 2012 over 2010 2X By 2020, the 35 ZB Digital Universe will be 44 times as big as it was IDC estimates that the Digital in 2009 Universe will double every2 Confidential 18 months Data Center Solutions
  3. 3. First a question… Is Cloud Computing over hyped?3 Confidential Data Center Solutions
  4. 4. Gartner agrees: Cloud Computing is • At the “Peak of inflated expectations” -- Gartner’s Hype Cycle for Emerging Technologies, 8/09Source: http://www.gartner.com/it/page.jsp?id=1124212 4 Confidential Data Center Solutions
  5. 5. Gartner agrees: Cloud Computing is • At the “Peak of inflated expectations” -- Gartner’s Hype Cycle for Emerging Technologies, 8/09 Also • #1 Strategic Technology for 2010 – Technologies You Can’t Afford to Ignore, Gartner, 10/09Source: http://www.gartner.com/it/page.jsp?id=1124212Source: http://news.cnet.com/8301-30685_3-10378782-264.html 5 Confidential Data Center Solutions
  6. 6. Google Trends: Cloud Computing6 Confidential Data Center Solutions
  7. 7. Google Trends: Cloud & Web 2.07 Confidential Data Center Solutions
  8. 8. Google Trends: Cloud, Social Networking8 Confidential Data Center Solutions
  9. 9. Google Trends: Cloud, Virtualization9 Confidential Data Center Solutions
  10. 10. Cloud Computing:Dell’s working definition and characteristics A style of computing where dynamically scalable and often virtualized resources are provided as a service. • “Unlimited” processing and storage • Abstracted/pooled resources • Elastic: scale up or down • On demand, Self-service • Highly automated • Consumption-based billing10 Confidential Data Center Solutions
  11. 11. However you define it, we believe… It’s about evolving IT to enable greater responsiveness to business needs while at the same time driving greater efficiencies.11 Confidential Data Center Solutions
  12. 12. But why cloud now?The key elements have matured: • Virtualization • SOA • Broadband Networks • Browser as a Platform • Open Source Software • Horizontal Scaling/“Fail in place computing”12 Confidential Data Center Solutions
  13. 13. How the Cloud can helpThe State of Enterprise IT today TODAY’S IT EFFICIENT REALITY POSSIBILITIES DRIVE UP 20% Strategic spending to improve the organization 50% 80% DRIVE DOWN operational and data management costs 50%13 Confidential Data Center Solutions
  14. 14. How Is “Cloud Computing” Delivered? Private Cloud Public Cloud • Accessed by a single • Open to use by multiple enterprise organizations (On or Off-premise) • Location of data and • Not a commercial offering resources “unknown” Hybrid Cloud Model • “Bursting” from Private to Public • Split by tier14 Confidential Data Center Solutions
  15. 15. Cloud Simplified…“IT is the hole in the floor where I pour a lot of money andsee very little return” ~CFO in Seat 1B15 Confidential Data Center Solutions
  16. 16. There has to be a better way of providing IT as a service
  17. 17. What the world’s largest told Dell17 Confidential Data Center Solutions
  18. 18. Learning from the RevolutionariesBuilding out Hyperscale Cloud Environments Hyper- Software Data ScaleResiliency & CenterAvailability Solutions PowerEdge Core Hardware Single Resiliency & Machines Availability * Conceptual, not to scale Broad Usage Customized18 Confidential Data Center Solutions
  19. 19. Learning from the RevolutionariesBuilding out Hyperscale Cloud Environments Hyper- Software Data ScaleResiliency & CenterAvailability Solutions PowerEdge Core Hardware Single Resiliency & Machines Availability * Conceptual, not to scale Broad Usage Specialized Customized19 Confidential Data Center Solutions
  20. 20. In three years DCS…• Developed and Shipped 40+ Platforms• Shipped in Excess of 600,000 Servers• Powering 4 of top-5 Search Engines in World• 3rd Largest x86 Server Company in U.S.1• 4th Largest x86 Server Company in World2 Serving Fewer than 20 Customers… 1 Q1 CY 2010 IDC x86 Server Tracker 2 CY2010 IDC x86 Server Tracker20 Confidential Data Center Solutions
  21. 21. Learning from the RevolutionariesBuilding out Hyperscale Cloud Environments Hyper- Software Scale DCSResiliency & ClassicAvailability PowerEdge Core Hardware Single Resiliency & Machines Availability * Conceptual, not to scale Broad Usage Specialized Customized21 Confidential Data Center Solutions
  22. 22. DCS Powers the Cloud Dell has unrivaled experience delivering x86 hyperscale infrastructure Dell DCS systems power 3 of the Top 5 US search engines and the largest providers in China Dell XS-23: the most widely deployed search engine server in 2008Beyond Search: Cloud computing, social networking, HPC platforms in finance, oil & gas“Dell has emerged as a cutting-edge player in this market, a little more than one year aftercreating a unit specifically tasked with developing customized products and services for‘hyper-scale’ data center customers…That has left HP and IBM trying to catch up.” – CNNMoney 22 Confidential Data Center Solutions
  23. 23. Four years and Counting…DCS Powers the Cloud Four years of working with the largest and the fastest… Build systems internally Dell DCS systems power 3 of the Top 5 US search engines and the largest providers in China Dell XS-23: the most widely deployed search engine server in 2008Beyond Search: Cloud computing, social networking, HPC platforms in finance, oil & gas Dell DCS Cloud systems also power twenty- one out of the top twenty-five most trafficked websites on the Internet today.23 Confidential Data Center Solutions
  24. 24. What do our customers say?24 Confidential Data Center Solutions
  25. 25. What do our customers say?Nathan Milford – Operations Engineer at OutBrain.com“SuperMicro, SGI, HP all have similar devices, but the thing they don’t have is DCS,which is more or less independent of Dell and can be agile like a smaller vendor,but with Dell’s backing and resources. They are in constant conversationwith their clients to improve the C-series products and, from what I hear, are veryresponsive, doing things like using components that work best with a specificLinux kernel or building one-off GPU-compute nodes for high-end clients.”A little later…“The main thing was the involvement of DCS. Since this article was posted theyhave had two occasions to impress me with their flexibility compared to dealingwith standard Dell. In both occasions they have knocked my socks off :)The big win is being able to keep my existing Dell reps (who are great folks) andgain the resources and savvy of the DCS crew. Well worth the cost differential.”25 Confidential Data Center Solutions
  26. 26. What do our customers say?“Dell is doing the most aggressive things possible to optimize for cloudcomputing. We think Dell is perhaps the furthest along and we see them as athought leader.” - Jonathan Heiliger, Facebooks VP of Technical Operations"R Systems uses approximately 30 percent less power than we projected forsuch a powerful system. The cost benefits help us remain competitive in themarketplace, and the energy efficiency has earned the system a ranking on theGreen 500 list."— Brian Kucilc, vice president, Business Development, R Systems26 Confidential Data Center Solutions
  27. 27. PowerEdge C “CloudEdge” Overview27 Confidential Data Center Solutions
  28. 28. Hyperscale-Optimized PowerEdge C Series 2U SHARED 2U SHARED 1U 2S RACK 2U 2S RACK INFRASTRUCTURE INFRASTRUCTURE POWEREDGE C1100 POWEREDGE C2100 POWEREDGE C6100 POWEREDGE C6105 3U SHARED 3U SHARED 2U HIGH 3U PCIe EXPANSION INFRASTRUCTURE INFRASTRUCTURE PERFORMANCE CHASSIS MICROSERVER MICROSERVER POWEREDGE C6145 POWEREDGE C410X POWEREDGE C5125 POWEREDGE C5220 Purpose-built for scale-out rack deployments, large homogenous cloud/cluster application environments where density is required and the software stack provides platform availability and resiliency2 Data Center Solutions8
  29. 29. PowerEdge C1100Designed to meet the demands of the densest data center environments HIGH MEMORY CLUSTER OPTIMIZED COMPUTE NODE Great for: power and space sensitive customers requiring maximum memory flexibility • 1U, 2S Intel 5500 chipset • 2 x 4 Gen II daughtercard slots • Intel 5500/5600* CPUs • 8-Port LSI SAS mezzanine (6Gb*) • 18 x DDR3 RDIMM • Dual Port 10GbE Intel 82599 • 4 x 3.5” or 10 x 2.5” HDD (SAS/SATA/SSD) • IPMI 2.0 management • 6Gb SAS support* • iKVM, DCMI, PXE support • 2 x GbE Intel 82576 (Kawela) • Single or redundant PSU • 1 x 16 Gen II (full-height/half-length) • Intel Node Manager compliant29 Confidential Data Center Solutions
  30. 30. PowerEdge C2100A data monster with the most drives and the most memory in a 2U HIGH PERFORMANCE ANALYTICS AND CLOUD SERVER Great for: Scale-out data center environments where memory and storage density matter most: Hadoop, Map/Reduce, Web analytics, database • 2U, 2S Intel 5500 chipset • 2 x4 Gen II daughtercard slots (<100W processors) • 8-Port LSI 6Gb SAS • Xeon 5500 series CPUs • Dual Port 10GbE Intel 82599 • Xeon 5600 series CPUs • IPMI 2.0 management • 18 x DDR3 RDIMM • iKVM, DCMI, PXE support • 12 x 3.5” + 2 internal 2.5” HDD • Single or redundant PSU • 6Gb SAS support • Intel Node Manager compliant • 2 x GbE Intel 82576 (Kawela) • 2 x 8 Gen II (full-height/half-length)30 Confidential Data Center Solutions
  31. 31. PowerEdge C6100Capacity, performance and flexibility in an eco-friendly package CLOUD AND CLUSTER OPTIMIZED, SHARED INFRASTRUCTURE SERVER Great for: Hyperscale-inspired building block for high-performance cluster computing (HPCC), Web 2.0 environments and cloud builders where performance is key • Up to 4 server nodes in 2U • 1 x 8 Gen II (custom mezzanine slot) • 2S Intel 5520 chipset (<100W processors) • IPMI 2.0 management only • Xeon 5500 series CPUs • iKVM, DCMI, PXE support • Xeon 5600 series CPUs* • Hot-swap server nodes & HDD • 12 x DDR3 RDIMM • Redundant 1100W power supplies • 24 x 2.5” or 12 x 3.5” HDD • 470W and 750W options* • 2 x GbE Intel 82576 Kawela • Intel Node Manager compliant • 1 x 16 Gen II (low-profile/half-length)31 Confidential Data Center Solutions
  32. 32. PowerEdge C6105Capacity, power efficiency and flexibility in an eco-friendly package COST AND POWER EFFICIENT, SHARED INFRASTRUCTURE SERVER Great for: Hyperscale-inspired building block for high-performance cluster computing (HPCC), Web 2.0 environments and cloud builders where cost and power efficiency are key • Up to 4 server nodes in 2U • 1 x16 GenII (low-profile/half-length) • 2S AMD C32 (Std./HE/EE) series CPUs • 1 x8 Gen II (custom mezzanine slot) (35-95W processors) • IPMI 2.0 management • AMD 5670 chipset • iKVM, DCMI, PXE support • 12 x DDR3 RDIMMs • Hot-swap server nodes & HDD • 24 x 2.5” or 12 x 3.5” HDD • Redundant 1100W power supplies std. • 2 x GbE Intel 82576 Kawela • 470W and 750W options32 Confidential Data Center Solutions
  33. 33. PowerEdge C6145 - 96 Cores 2uHigh performance cluster compute, massive IO expansion, and very large memory capabledense server in a flexible shared infrastructure chassis. Form Factor 2U Chassis 2 Independent Servers Architecture 4S AMD G34 12C/8C Server Dual 5690/5670 Chipsets Memory 32 DDR3 DIMM Slots 2 DIMM’s per Channel, Max 512GB 1333MHz/1066MHz 2.5” Chassis PCI Expansion 3 PCIe x16 Slots (LP/HL) 1 x16 embedded PLX HIC 1 x8 Mezz (DCS Std.) Drive Controller AMD 5100 (embedded SATA RAID) LSI 9260 PCIe LSI 2008 Mezz Drive Bays 24 x 2.5” or 12 x 3.5” HDD’s 2.5” SAS/SATA/SSD (Max 12 per Server) 3.5” SAS/SATA (Max 6 per Server) SDHC Flash Card (1 per Server) 3.5” Chassis NIC Dual Intel 82576 1GbE NIC Management IPMI 2.0 DCMI 1.0 AST2050 w/(iKVM) Shared or Dedicated Management Dedicated Mgmt. Internal Switch Option Power Supply Hot-Plug Redundant, High-Eff. 1400W33 Confidential Data Center Solutions
  34. 34. PowerEdge C410x PCIe Expansion ChassisMaximizing space, weight, energy and cost efficiency, with unprecedentedflexibility PCIe EXPANSION CHASSIS CONNECTING 1-4 SERVERS TO 1-16 PCIe Great for: HPC including universities, oil & gas, biomed research, design, simulation, mapping, visualization, rendering, and gaming • 3 U chassis, 19” wide, 143 lbs. • Thermals: high-efficiency 92mm fans; N + 1 • PCI express modules: 10 front, 6 rear fan redundancy • PCI form factors: HH/HL and FH/HL • Management: On-board BMC; IPMI 2.0; • Up to 225W per module dedicated management port • PCIe inputs: 8PCIe x16 IPASS ports • Power supplies: 4 x 1400W hot-plug, high • PCI fan out options: x16 to 1 slot, x16 to 2 slot, efficiency PSUs; N+1 power redundancy x16 to 3 slot, x16 to 4 slot • Services vary by region: IT Consulting, Server • GPUs supported: NVIDIA M2050; M2070 and Storage Deployment, Rack Integration (US only), Support Services34 Confidential Data Center Solutions
  35. 35. PowerEdge C5000 Series Dedicated Hosting / Low Cost ServersCustomer Challenges• Dedicated Servers Required (No Virtualization)• Power-Constrained Racks (sub 3kW)• Space-Constrained Data Center• LAMP Workload• Aggressive Price Point for End CustomerPowerEdge C Solution• Single Socket AMD or Intel-Based Servers PowerEdge C5000 Series Sled• CPUs with TDP as low as 25W• 8-12 Hot-Plug Servers in 3U• IPMI-Based Management 35 Confidential Data Center Solutions
  36. 36. Why PowerEdge C5000 Series? High Compute Density SHARED INFRASTRUCTURE FOR • Up to 12 independent 1-socket MAXIMUM EFFICIENCY AND DENSITY server nodes in a 3U chassis • Higher density than comparable blade-based products Shared Infrastructure • Shared power means more efficient power utilization • Shared cooling for a lower cost to cool Highly Serviceable • 4x the density of traditional 1U servers • Power supplies, interconnect, • 60% more dense than HP blades and servers are all cold-aisle • 30% less cost to cool than comparable accessible HP or IBM 1U servers • Hot-swap server nodes for • Shared infrastructure consumes less floor space, power and cooling increased availability • 92% efficient hot-plug redundant power supplies36 Confidential Data Center Solutions
  37. 37. PowerEdge C5000 Advantage Cooling Power Mechanicals Viking sled Comparable 1U 41W 71W 12U 3U 1/6th less 40% less power 4x the density amount of fans per node37 Confidential Data Center Solutions
  38. 38. Introducing the SM10000 Configuration Flexibility Management Hardware 1st Generation, All-in One, Application Leading Edge Full Rack Replacement MySQL Application Linux-Apache STACK Web Server PHP/Java Server/Internal Storage Hardware Load Balancing TOR Switching38 Confidential Data Center Solutions 3
  39. 39. The SeaMicro SM10000 ReplacesAn Entire Rack of Traditional Equipment The SeaMicro SM10000 1 System 40 1 RU dual socket quad core servers 10 Rack Units 64 SATA/SSD Disks ¼ The Power 2 Rack Switches 2 Terminal Servers ¼ The Space Basic Load Balancer ⅓ The Weight
  40. 40. A Server The Size of A Credit CardOnly 3 components, Intel’s ATOM, SeaMicro ASIC + DRAM Dual Core Intel CPU + Chipset DRAM DRAM DRAM DRAM 2 inches SeaMicro ASIC 3 inches SeaMicro: Proprietary and Confidential
  41. 41. The Highest Density X86Server Ever Made4 Dual Core Servers in 5 x 11 Inches SeaMicro ASIC Intel Atom + Chipset SeaMicro: Proprietary and Confidential
  42. 42. The Highest Density X86Server Ever Made4 Dual Core Servers in 5 x 11 Inches SeaMicro ASIC Intel Atom + Chipset SeaMicro: Proprietary and Confidential
  43. 43. The SM10000 Family: 512 Atom CoresAn entire rack of functionality in 10 RU 256 Dual Core Sockets  512 x 1.6Ghz Intel x86 64 bit Cores 1 Terabyte DRAM (4GB per Socket) 0 - 64 SATA SSD/Hard Disks 1.28 Terabit fabric interconnect Up to 64 x 1GbE and/or 16 x 10 GbE uplinks “Fail in place” architecture Hot swappable, fans, disk, power supplies, compute, Ethernet, and storage cards Runs off the shelf OS and applications Power Consumption:  2.5 KW under typical workloads SeaMicro: Proprietary and Confidential
  44. 44. Not just about the hardware…Data Big Data Analytics Hadoop – Open Source Data Management Scale-out structured data Scale-out unstructured dataCloud Web Application Cloud Platform * Open Source * Private PaaS Cloud Platform Private/Public IaaS 44 Confidential Data Center Solutions
  45. 45. My Contact Info David Meyer Cloud / Hyperscale Architect DCS Americas 813-319-5470 (office) 813-716-1289 (cell) david_meyer@dell.com Twitter: DavidatDellDCS Blog: www.davidmeyer.org45 Confidential Data Center Solutions
  46. 46. Thank You Thank You46 Confidential Data Center Solutions

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