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This presentation on social media was prepared for the Senior Financial Planners Retreat in November 2009. We develop the topic of social media within the Strategic Marketing Framework and combine with other important online tools. The objective is to illustrate how these elements fit together and provide an "actionable" framework. This presentation was followed by a more detailed piece that outlines the specific workings of each (popular) social media tool.
Clipping is a handy way to collect important slides you want to go back to later.