EPG Summer Portfolio Social Media Campaign
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This document summarizes Wynnjones Mbwambo's summer portfolio session. The purpose was to produce social media platforms for businesses in Berea and Eastern Kentucky. In Phase I, 11 businesses in Berea were contacted and social media pages were claimed and reviews were posted. In Phase II, similar work was done for 16 businesses in Eastern Kentucky. In total, 34 businesses were contacted and social media pages were established. The portfolio session provided valuable experience in social media, community development, and an understanding of Eastern Kentucky. Next steps include continuing to build social media presence and pursuing an internship related to this work.
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EPG Summer Portfolio Social Media Campaign
- 1. EPG Summer Portfolio session By Wynnjones Mbwambo
- 2. Purpose •
- 3. Issue -20 0 20 40 60 80 100 120 Owsley County Letcher County *United States of America . United States Department of Agriculture. Atlas of Rural and Small-Town America. usda.gov, Web.
- 4. Background
- 5. Ten Key Concepts October Sky Echoing Green workshop((Galinsky ) Boone, Asheville and Abingdon trip IDEAO Video Mary Meeker Model Boston Consulting Group Elephant and Rider(Heath and Heath) Kentucky Heritage Museum Presentation Interview at the Jenkins Public Library Business Model Canvas
- 6. Social Media Platform Production Phase I:Berea Yelp Pages Claimed: 11 Yelp Reviews: 23 TripAdvisor Reviews: 7 TripAdvisor Pages Claimed: 7 Google+ Reviews: 7 Facebook Pages Claimed: 1 Local photos posted to Yelp: 12 Total Businesses Contacted:17 Interviews: 11 Facebook Likes : 5
- 7. Social Media Platform Production Phase II: Eastern Kentucky Yelp Pages Claimed: 10 Yelp Reviews: 14 Local photos posted to Yelp: 17 TripAdvisor Reviews: 7 TripAdvisor Pages Claimed: 5 Facebook Pages Claimed: 4 Facebook Likes : 13 Google+ Reviews: 14 Interviews: 10 Total Businesses Contacted: 16 PSA Recorded: 1
- 8. Final Social Media Platform Production TripAdvisor Reviews: 14 Yelp Pages Claimed: 21 TripAdvisor Pages Claimed: 12 Facebook Pages Claimed: 5Facebook Likes : 18 Interviews: 21 Total Businesses Contacted:34 Blog posts: 2
- 13. What I have gained Connections in Networking Internship Idea for next summer Social Media expertise to community development Confidence Knowledge about Eastern Kentucky Developing ethical fiber
- 14. Mulligans
- 15. Next step
- 16. References Salstrom, Paul. Appalachia's Path to Dependency: Rethinking a Region's Economic History. 1998. Print. BLOG LINK:( http://appalachianuprising.wordpress.com) Galinsky, Lara. Work on Pupose. st Edition. Canada: Echoing Green, 2008. Print. FACEBOOK LINK: https://www.facebook.com/AppalachianInnovators Heath, Dan, and Chip Heath. SWITCH. New York: Broadway Books, 2010. Print.
- 17. PHOTOS POSTED ON TRIPADVISOR TOTALPHOTOS POSTED ON SOCIAL MEDIA PLATFORMS:( https://www.facebook.com/wynnjones.mbwambo/media_set?s et=a.36913166533902.1073741829.100003356646108&type=3 ) PSA RECORDED [img]http://www.fileden.com/files/2013/7/7/3460258/PSA- 1%20Local%20Buss%20Workshop%20Reminder.mp3[/img] [url=http://www.fileden.com]Free file hosting from File Den![/url]
- 18. United States of America . United States Department of Agriculture. Atlas of Rural and Small-Town America. usda.gov, Web. You tube profile for Wynnjones Mbwambo: https://www.youtube.com/user/wjskywalker You tube videos: http://www.youtube.com/watch?v=WRLjmPKVAQA (http://www.youtube.com/user/AppalachiaInnovators) Wynnjones’ rating from Business owners (http://www.youtube.com/watch?v=NrPj-PKTuHY) SOLOMO Campaign in Berea(http://www.youtube.com/watch?v=8KIeK9jpHGI)
Editor's Notes
- Introduction of myself and set the tone of the presentation
- The purpose of this presentation is to provide you with a brief summary of what the Entrepreneurship for the Public Good Program of Berea College has accomplished in the community this summer, the role of digital marketing and how five different social media platforms can impact the revenue stream of small local businesses.
- The problem facing Appalachian economic development in the communities we were assigned to, Letcher and Owsley are: lack of youth(creative class)lack of diversity(example how EPG functions with different majors and compare migration rates)Decrease in Purchasing Power caused by Unemployment(slight increase on graph)The most significant new piece of information about the Appalachian Region for me is Owsley Letcher Creative class, 2000 0 0Employment change rate, 2009-2010 0.70 -1.79High out-migration, 1988-2008 1 1%Non-Hispanic Native American, 2010 0.25 0.14Percent Non-Hispanic White, 2010 97.98 98.37% of farms with sales less than $10,000 84.10 93.94Poverty rate, 2010 40.1 23.2Unemployment rate, 2009 10.8 11Unemployment rate, 2010 11.4 11.4*United States of America . United States Department of Agriculture. Atlas of Rural and Small-Town America. usda.gov, Web.
- Who I wasPersonal growth assumptions or expectations did you bring to the EPG summer situation? How did these assumptions affect what you did or didn’t think, feel, decide, or do? To what extent did these assumptions prove true? If they did not prove true, why was there a discrepancy?How did you come to experience the value of “design thinking” and “human centered approaches” How did the concepts we studied emerge in the EPG experience (When did you see it or note its absence? How did or should you or someone else (perhaps a team member) use the concept?What specific ways are they different now than before the EPG Summer Institute? *Salstrom, Paul. Appalachia's Path to Dependency: Rethinking a Region's Economic History. 1998. Print.
- October Sky(Innovation)Echoing Green workshop(facilitating group decisions)Boone, Asheville and Abingdon trip(differences in income)IDEAO Video(creativity at a pace similar to technology and demands of people)Mary Meeker Model (WHY SOLOMO)Boston Consulting Group(BENEFITS OF SOLOMO:GiveWyatts example with SUCCESS MODEL)Elephant and Rider(understanding people better)Kentucky Heritage Museum Presentation(Presentation skills(Don’t give your back to the audience!)Interview at the Jenkins Public Library(How elementary school sizes are decreasing)Business Model Canvas(framework of forming “baby” ideas into matured adults)*Heath, Dan, and Chip Heath. SWITCH. New York: Broadway Books, 2010. Print.Kentucky Heritage Museum Presentation:http://www.slideshare.net/wynnjonesmbwambo/kentucky-museum-heritage-alliance-2013-conference-notes-1Galinsky, Lara. Work on Pupose. st Edition. Canada: Echoing Green, 2008. Print.
- PHOTOS POSTED ON TRIPADVISORTOTALPHOTOS POSTED ON SOCIAL MEDIA PLATFORMS:(https://www.facebook.com/wynnjones.mbwambo/media_set?set=a.369213166533902.1073741829.100003356646108&type=3)BLOG LINK:(http://appalachianuprising.wordpress.com/)FACEBOOK LINK:https://www.facebook.com/AppalachianInnovators)YOUTUBE VIDEOS:(http://www.youtube.com/user/AppalachiaInnovators)Wynnjones’ rating from Business owners(http://www.youtube.com/watch?v=NrPj-PKTuHY)SOLOMO Campaign in Berea(http://www.youtube.com/watch?v=8KIeK9jpHGI)PSA RECORDED[img]http://www.fileden.com/files/2013/7/7/3460258/PSA-1%20Local%20Buss%20Workshop%20Reminder.mp3[/img][url=http://www.fileden.com]Free file hosting from File Den![/url]
- GOOGLE PLUS LOCAL REVIEWS (21): (https://plus.google.com/u/0/103153144785936655115/reviews/p/pub)
- YELP REVIEWS: 37http://www.yelp.com/user_details?userid=zrJJAtS_KRFuwUT66LAqcwPHOTOS POSTED ON YELP:(http://www.yelp.com/user_local_photos?userid=zrJJAtS_KRFuwUT66LAqcw)
- Youtube profile for Wynnjones Mbwambo: https://www.youtube.com/user/wjskywalkerYoutube video: http://www.youtube.com/watch?v=WRLjmPKVAQA
- Entrepreneurial leadership is creating opportunities to learn for yourself and others, enhance economic growth while identifying and exploiting assets in the community.The impact of small local businesses is evident as you consider how best to enhance your local economic growth. Having visited three other states as tourists in Central Appalachia to gain perspectives, and completed a comparative study of how these small local businesses are shifting to alternative economies in the region. We witnessed the role of civic leaders and how they have been able to sustain economic change. (Advocating change in a community)
- Connections in Networking(Mobilizing resources)Internship Idea fro next summerSocial Media expertise to community development(Distinguishing which social media platform fits the business model)Confidence(Talking to business owners face to face, giving them stats first then talking about the SOLOMO campaign)Knowledge about Eastern Kentucky(Readings(path to dependecy about japan,interviews and Lectures(Chad barry’s example about what is appalachia)Developing ethical fiber- how much the community is valuable to you and what innovative solutions can you come up with to solve the problems facing them economically and environmentally.
- Do-overs:Taken more videos and picturesUpdated my business model canvas daily!Developed the ethical fiber earlierTime management(clocky)
- Crambu Beta system allows hotel guests to interact with their hotel with both Smartphones and Non-Smartphones. Guests with Smartphones can use a HTML 5 web application and guests with Non-Smartphones can use text messaging. Attached is a more detailed description of our newest system. We have built systems for use in 6 hotels across 3 states and for local coffee shops. I would be happy to discuss our current system or if we could be of assistance in the development of a custom solution. Enactus is an international non-profit organization that works with student leaders in higher education to mobilize university students to make a difference in their communities while developing the skills to become socially responsible business leaders